{"id":99,"date":"2023-02-17T10:01:20","date_gmt":"2023-02-17T16:01:20","guid":{"rendered":"https:\/\/uwm.edu\/trademarks-licensing\/?page_id=99"},"modified":"2026-03-31T12:21:28","modified_gmt":"2026-03-31T17:21:28","slug":"guidelines","status":"publish","type":"page","link":"https:\/\/uwm.edu\/trademark-licensing\/guidelines\/","title":{"rendered":"Guidelines"},"content":{"rendered":"\n<div class=\"uwm-l-row\">\n<div class=\"uwm-l-col\">\n<p class=\"lead-in\">Promoting the consistent and correct use of 51ÁÔÆæ&#8217;s brand, including logos, names, colors, mascots and other features, is key to a successful trademark licensing program.<\/p>\n\n\n\n<p>The Office of Trademark Licensing provides a number of resources to ensure both customers and vendors understand how to effectively leverage the 51ÁÔÆæ brand.<\/p>\n<\/div>\n\n\n\n<div class=\"uwm-l-col uwm-l-col--4 uwm-l-offset--1\"><div class=\"content_block\" id=\"custom_post_widget-252\">\n<div class=\"uwm-p-card uwm-p-card--gold uwm-u-mb-40 uwm-p-card--shadow\"><div class=\"uwm-p-card--body\"><div class=\"uwm-p-card--content\">\n<h2 class=\"wp-block-heading size-h4\" id=\"contact\">Contact<\/h2>\n\n\n\n<p class=\"uwm-u-mb-10\"><strong>Kevin O&#8217;Connor<\/strong><br>Office of Trademark Licensing<\/p>\n\n\n\n<ul class=\"uwm-c-list--contact uwm-c-list--cleanlist\">\n<li><i class=\"fa-solid fa-envelope fa-fw\"><\/i><a href=\"mailto:kjoc@uwm.edu\">kjoc@uwm.edu<\/a><\/li>\n\n\n\n<li><i class=\"fa-solid fa-mobile-screen-button fa-fw\"><\/i><a href=\"tel:414-739-6598\">414-739-6598<\/a><\/li>\n<\/ul>\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-key-links\">Key Links<\/h2>\n\n\n\n<div class=\"uwm-l-row uwm-l-row--3\">\n<div class=\"uwm-l-col\">\n<ul class=\"wp-block-list uwm-c-list--cleanlist\">\n<li><a href=\"https:\/\/uwm.edu\/trademark-licensing\/guidelines\/authorized-use-brand-identity\/\">Authorized Use of the 51ÁÔÆæ Brand &amp; Identity<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/uwm.edu\/trademark-licensing\/guidelines\/student-organization-branding-guidelines\/\">Student Organization Branding<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"uwm-l-col\">\n<ul class=\"wp-block-list uwm-c-list--cleanlist\">\n<li><a href=\"https:\/\/uwm.edu\/trademark-licensing\/guidelines\/licensing-guidelines\/\">Licensing Guidelines<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/uwm.edu\/trademark-licensing\/wp-content\/uploads\/sites\/641\/2023\/02\/NIL-Policy-effective-7-20-21.pdf\">Name, Image and Likeness Guidelines (PDF)<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"uwm-l-col\">\n<ul class=\"wp-block-list uwm-c-list--cleanlist\">\n<li><a href=\"https:\/\/uwm.edu\/trademark-licensing\/guidelines\/prohibition-on-plastic-bags\/\">Prohibition on Plastic Bags<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.wisconsin.edu\/regents\/policies\/collegiate-licensing\/\">Universities of Wisconsin Licensing Policies<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Key Links<\/p>\n","protected":false},"author":1287,"featured_media":0,"parent":0,"menu_order":13,"comment_status":"closed","ping_status":"closed","template":"templates\/centered.php","meta":{"footnotes":"","uwm_wg_additional_authors":[]},"class_list":["post-99","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - 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