{"id":869,"date":"2023-09-25T11:16:38","date_gmt":"2023-09-25T16:16:38","guid":{"rendered":"https:\/\/uwm.edu\/trademark-licensing\/?page_id=869"},"modified":"2026-03-31T12:11:29","modified_gmt":"2026-03-31T17:11:29","slug":"mission-and-strategic-initiatives","status":"publish","type":"page","link":"https:\/\/uwm.edu\/trademark-licensing\/mission-and-strategic-initiatives\/","title":{"rendered":"Mission and Strategic Initiatives"},"content":{"rendered":"\n<p>The Office of Trademark Licensing works on business development opportunities and special projects to consistently support the broad-based mission and goals of the office and the University. These pillars provide guidance on the allocation of resources toward initiatives and are constructed for the benefit of the University as a whole. The mission is consistent with industry standards in collegiate, pro sports and entertainment trademark licensing.<\/p>\n\n\n\n<p><strong>Mission<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Increase revenues through merchandise sales and overall growth in royalties<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Develop and support high-quality, customer-friendly partnerships<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reinforce the growth of pride in 51ÁÔÆæ among students, faculty, staff, alumni, families and the community<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Promote, maintain and protect the 51ÁÔÆæ brand and affiliated brands in a socially responsible way<\/li>\n<\/ul>\n\n\n\n<p>The Office of Trademark Licensing also creates, pursues and supports specific business development opportunities through broad-based strategic initiatives. These initiatives are more action-oriented and are constructed to satisfy multiple elements of the office\u2019s mission.<\/p>\n\n\n\n<p><strong>Strategic initiatives<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Position 51ÁÔÆæ as a fully-invested partner in expanding the sale of licensed goods and increasing revenues and royalties<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Expand retail through managed opportunities and strategic partnerships<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Increase campus and external compliance with trademark licensing requirements<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Improve the experience and satisfaction of all customers through a focus on quality, choice, availability, creativity. Support fashion-forward initiatives and elevated retail experiences.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Take an engaged and visible leadership role in national organizations like ICLA and FLA and in the University\u2019s partnership with CLC.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>The Office of Trademark Licensing works on business development opportunities and special projects to consistently support the broad-based mission and goals of the office and the University. These pillars provide guidance on the allocation of resources toward initiatives and are &hellip;<\/p>\n","protected":false},"author":378,"featured_media":0,"parent":0,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":"","uwm_wg_additional_authors":[]},"class_list":["post-869","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mission and Strategic Initiatives - 51ÁÔÆæ Trademark Licensing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uwm.edu\/trademark-licensing\/mission-and-strategic-initiatives\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mission and Strategic Initiatives\" \/>\n<meta property=\"og:description\" content=\"The Office of Trademark Licensing works on business development opportunities and special projects to consistently support the broad-based mission and goals of the office and the University. 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