{"id":487,"date":"2023-03-24T13:31:32","date_gmt":"2023-03-24T18:31:32","guid":{"rendered":"https:\/\/uwm.edu\/trademarks-licensing\/?page_id=487"},"modified":"2026-03-31T12:09:01","modified_gmt":"2026-03-31T17:09:01","slug":"name-image-and-likeness","status":"publish","type":"page","link":"https:\/\/uwm.edu\/trademark-licensing\/resources\/name-image-and-likeness\/","title":{"rendered":"Name, Image and Likeness"},"content":{"rendered":"\n
\n
\n

51ÁÔÆæ’s Office of Trademark Licensing offers resources both for 51ÁÔÆæ students and student-athletes interested in expanding their personal brand, as well as licensees who have an interest in selling student or student-athlete-branded merchandise.<\/p>\n\n\n\n

Trademark licensing is involved in name, image and likeness matters if the university’s brand in used in any way (including implied use).<\/p>\n\n\n\n

Non-athlete students, student-athletes and businesses considering new projects that would incorporate both their personal brand and the university brand on licensed consumer products are asked to fill out this request form<\/strong><\/a> before coming to any agreement. Both Influxer and Athlete’s Thread already have permission to engage with student-athletes for NIL merchandise opportunities.<\/p>\n\n\n\n

Panther student-athletes are also available for additional NIL promotional opportunities. For more information, visit the Milwaukee Athletics Name, Image and Likeness page<\/strong><\/a>.<\/p>\n<\/div>\n\n\n\n