{"id":45,"date":"2023-02-17T11:53:42","date_gmt":"2023-02-17T17:53:42","guid":{"rendered":"https:\/\/uwm.edu\/trademarks-licensing\/?page_id=45"},"modified":"2026-03-31T11:58:53","modified_gmt":"2026-03-31T16:58:53","slug":"trademark-use-request","status":"publish","type":"page","link":"https:\/\/uwm.edu\/trademark-licensing\/resources\/trademark-use-request\/","title":{"rendered":"NIL Trademark Use Request Form"},"content":{"rendered":"\n<div class=\"uwm-l-row\">\n<div class=\"uwm-l-col\">\n<p>The University of Wisconsin-Milwaukee is committed to protecting the use of its name, department names, monikers, logos and visual marks or any likenesses, including but not limited to advertising, stationery, websites, social media, cobranding, facilities or apparel and merchandise.<\/p>\n\n\n\n<p>Trademark, copyrights, branding elements and identifying markers can include but are not limited to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Words (for example, University of Wisconsin-Milwaukee)<\/li>\n\n\n\n<li>Symbols (for example, athletics Panthers logo)<\/li>\n\n\n\n<li>Colors (for example, Black and Gold)<\/li>\n\n\n\n<li>Imagery (for example, campus\/facility photography, roster headshots, photos in uniform)<\/li>\n<\/ul>\n\n\n\n<p>A request to use university trademarks, branding elements or identifying markers must be submitted using the form below. Allow adequate time for review, including any required revisions.<\/p>\n\n\n<script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The use of gform.initializeOnLoaded() is deprecated in the form editor context and will be removed in Gravity Forms 3.1.\"),o(),0))},initializeOnLoaded:function(o){gform.callIfLoaded(o)||(document.addEventListener(\"gform_main_scripts_loaded\",()=>{gform.scriptsLoaded=!0,gform.callIfLoaded(o)}),document.addEventListener(\"gform\/theme\/scripts_loaded\",()=>{gform.themeScriptsLoaded=!0,gform.callIfLoaded(o)}),window.addEventListener(\"DOMContentLoaded\",()=>{gform.domLoaded=!0,gform.callIfLoaded(o)}))},hooks:{action:{},filter:{}},addAction:function(o,r,e,t){gform.addHook(\"action\",o,r,e,t)},addFilter:function(o,r,e,t){gform.addHook(\"filter\",o,r,e,t)},doAction:function(o){gform.doHook(\"action\",o,arguments)},applyFilters:function(o){return gform.doHook(\"filter\",o,arguments)},removeAction:function(o,r){gform.removeHook(\"action\",o,r)},removeFilter:function(o,r,e){gform.removeHook(\"filter\",o,r,e)},addHook:function(o,r,e,t,n){null==gform.hooks[o][r]&&(gform.hooks[o][r]=[]);var d=gform.hooks[o][r];null==n&&(n=r+\"_\"+d.length),gform.hooks[o][r].push({tag:n,callable:e,priority:t=null==t?10:t})},doHook:function(r,o,e){var t;if(e=Array.prototype.slice.call(e,1),null!=gform.hooks[r][o]&&((o=gform.hooks[r][o]).sort(function(o,r){return o.priority-r.priority}),o.forEach(function(o){\"function\"!=typeof(t=o.callable)&&(t=window[t]),\"action\"==r?t.apply(null,e):e[0]=t.apply(null,e)})),\"filter\"==r)return e[0]},removeHook:function(o,r,t,n){var e;null!=gform.hooks[o][r]&&(e=(e=gform.hooks[o][r]).filter(function(o,r,e){return!!(null!=n&&n!=o.tag||null!=t&&t!=o.priority)}),gform.hooks[o][r]=e)}});\n\/* ]]> *\/\n<\/script>\n\n                <div class='gf_browser_unknown gform_wrapper gravity-theme gform-theme--no-framework' data-form-theme='gravity-theme' data-form-index='0' id='gform_wrapper_6' >\n                        <div class='gform_heading'>\n                            <h2 class=\"gform_title\">Name, Image and Likeness Trademark Use Request Form<\/h2>\n                            <p class='gform_description'>This form is required to be filled out as part of the process in requesting permission to use the University of Wisconsin-Milwaukee&#8217;s name, logo or indicia as part of a name, image and likeness agreement.\r\n\r\nRequests should be for a specific use. Generic or blanket permission for usage is not available.\r\n\r\nFor more information, contact Kevin O&#8217;Connor with 51ÁÔÆæ Trademark Licensing via e-mail at kjoc@uwm.edu.<\/p>\n                        <\/div><form method='post' enctype='multipart\/form-data'  id='gform_6'  action='\/trademark-licensing\/wp-json\/wp\/v2\/pages\/45' data-formid='6' novalidate><div class='gf_invisible ginput_recaptchav3' data-sitekey='6Let4LkmAAAAAMDytJZITec55NB97k2BiShMXqPE' data-tabindex='0'><input id=\"input_4a79835752d484794e1f1310d08e6042\" class=\"gfield_recaptcha_response\" type=\"hidden\" name=\"input_4a79835752d484794e1f1310d08e6042\" value=\"\"\/><\/div>\n                        <div class='gform-body gform_body'><div id='gform_fields_6' class='gform_fields top_label form_sublabel_below description_below validation_below'><fieldset id=\"field_6_2\" class=\"gfield gfield--type-name gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' >Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/legend><div class='ginput_complex ginput_container ginput_container--name no_prefix has_first_name no_middle_name has_last_name no_suffix gf_name_has_2 ginput_container_name gform-grid-row' id='input_6_2'>\n                            \n                            <span id='input_6_2_3_container' class='name_first gform-grid-col gform-grid-col--size-auto' >\n                                                    <input type='text' name='input_2.3' id='input_6_2_3' value=''   aria-required='true'     \/>\n                                                    <label for='input_6_2_3' class='gform-field-label gform-field-label--type-sub '>First<\/label>\n                                                <\/span>\n                            \n                            <span id='input_6_2_6_container' class='name_last gform-grid-col gform-grid-col--size-auto' >\n                                                    <input type='text' name='input_2.6' id='input_6_2_6' value=''   aria-required='true'     \/>\n                                                    <label for='input_6_2_6' class='gform-field-label gform-field-label--type-sub '>Last<\/label>\n                                                <\/span>\n                            \n                        <\/div><\/fieldset><div id=\"field_6_3\" class=\"gfield gfield--type-email gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_6_3'>Email<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_email'>\n                            <input name='input_3' id='input_6_3' type='email' value='' class='large'    aria-required=\"true\" aria-invalid=\"false\"  \/>\n                        <\/div><\/div><div id=\"field_6_4\" class=\"gfield gfield--type-phone gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_6_4'>Phone<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_phone'><input name='input_4' id='input_6_4' type='tel' value='' class='large'   aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><fieldset id=\"field_6_1\" class=\"gfield gfield--type-radio gfield--type-choice gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label' >I am a<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/legend><div class='ginput_container ginput_container_radio'><div class='gfield_radio' id='input_6_1'>\n\t\t\t<div class='gchoice gchoice_6_1_0'>\n\t\t\t\t\t<input class='gfield-choice-input' name='input_1' type='radio' value='Company'  id='choice_6_1_0' onchange='gformToggleRadioOther( this )'    \/>\n\t\t\t\t\t<label for='choice_6_1_0' id='label_6_1_0' class='gform-field-label gform-field-label--type-inline'>Company<\/label>\n\t\t\t<\/div>\n\t\t\t<div class='gchoice gchoice_6_1_1'>\n\t\t\t\t\t<input class='gfield-choice-input' name='input_1' type='radio' value='51ÁÔÆæ Student-Athlete'  id='choice_6_1_1' onchange='gformToggleRadioOther( this )'    \/>\n\t\t\t\t\t<label for='choice_6_1_1' id='label_6_1_1' class='gform-field-label gform-field-label--type-inline'>51ÁÔÆæ Student-Athlete<\/label>\n\t\t\t<\/div>\n\t\t\t<div class='gchoice gchoice_6_1_2'>\n\t\t\t\t\t<input class='gfield-choice-input' name='input_1' type='radio' value='51ÁÔÆæ Student (non student-athlete)'  id='choice_6_1_2' onchange='gformToggleRadioOther( this )'    \/>\n\t\t\t\t\t<label for='choice_6_1_2' id='label_6_1_2' class='gform-field-label gform-field-label--type-inline'>51ÁÔÆæ Student (non student-athlete)<\/label>\n\t\t\t<\/div><\/div><\/div><\/fieldset><fieldset id=\"field_6_5\" class=\"gfield gfield--type-radio gfield--type-choice gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label' >What are you requesting to use?<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/legend><div class='ginput_container ginput_container_radio'><div class='gfield_radio' id='input_6_5'>\n\t\t\t<div class='gchoice gchoice_6_5_0'>\n\t\t\t\t\t<input class='gfield-choice-input' name='input_5' type='radio' value='Logo'  id='choice_6_5_0' onchange='gformToggleRadioOther( this )'    \/>\n\t\t\t\t\t<label for='choice_6_5_0' id='label_6_5_0' class='gform-field-label gform-field-label--type-inline'>Logo<\/label>\n\t\t\t<\/div>\n\t\t\t<div class='gchoice gchoice_6_5_1'>\n\t\t\t\t\t<input class='gfield-choice-input' name='input_5' type='radio' value='Name or verbiage'  id='choice_6_5_1' onchange='gformToggleRadioOther( this )'    \/>\n\t\t\t\t\t<label for='choice_6_5_1' id='label_6_5_1' class='gform-field-label gform-field-label--type-inline'>Name or verbiage<\/label>\n\t\t\t<\/div>\n\t\t\t<div class='gchoice gchoice_6_5_2'>\n\t\t\t\t\t<input class='gfield-choice-input' name='input_5' type='radio' value='Photo or imagery'  id='choice_6_5_2' onchange='gformToggleRadioOther( this )'    \/>\n\t\t\t\t\t<label for='choice_6_5_2' id='label_6_5_2' class='gform-field-label gform-field-label--type-inline'>Photo or imagery<\/label>\n\t\t\t<\/div><\/div><\/div><\/fieldset><fieldset id=\"field_6_6\" class=\"gfield gfield--type-radio gfield--type-choice gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label' >Will a corporate logo\/name be associated with the use of the University&#039;s name, logo, imagery or indicia?<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/legend><div class='ginput_container ginput_container_radio'><div class='gfield_radio' id='input_6_6'>\n\t\t\t<div class='gchoice gchoice_6_6_0'>\n\t\t\t\t\t<input class='gfield-choice-input' name='input_6' type='radio' value='Yes'  id='choice_6_6_0' onchange='gformToggleRadioOther( this )'    \/>\n\t\t\t\t\t<label for='choice_6_6_0' id='label_6_6_0' 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id=\"custom_post_widget-278\"><nav aria-label=\"Sidebar\" class=\"uwm-p-navigation-list uwm-p-navigation-list--gold-border \"><div class=\"uwm-p-navigation-list--title\"><a href=\"https:\/\/uwm.edu\/trademark-licensing\/resources\/\">Resources<\/a><\/div><ul><li><a href=\"https:\/\/uwm.edu\/trademark-licensing\/resources\/internal-use-contracted-and-officially-licensed-vendors\/\">Internal Campus Suppliers<\/a><\/li><li><a href=\"https:\/\/uwm.edu\/trademark-licensing\/resources\/key-definitions\/\">Key Definitions<\/a><\/li><li><a href=\"https:\/\/uwm.edu\/trademark-licensing\/resources\/ordering-purchasing-tips\/\">Ordering &amp; Purchasing Tips<\/a><\/li><li><a href=\"https:\/\/uwm.edu\/trademark-licensing\/resources\/licensing-royalties-exemption-form\/\">Licensing &amp; Royalties Exemption Form<\/a><\/li><li><a href=\"https:\/\/uwm.edu\/trademark-licensing\/resources\/name-image-and-likeness\/\">Name, Image and Likeness<\/a><\/li><li><a class=\"current\" href=\"https:\/\/uwm.edu\/trademark-licensing\/resources\/trademark-use-request\/\"><span aria-current=\"page\">Name, Image and Likeness Trademark Use Request Form<\/span><\/a><\/li><li><a href=\"https:\/\/uwm.edu\/trademark-licensing\/resources\/permission-for-individual-use\/\">Permission For Individual Use<\/a><\/li><li><a href=\"https:\/\/uwm.edu\/trademark-licensing\/resources\/licensing-questions-answers\/\">Licensing Q &#038; A<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"content_block\" id=\"custom_post_widget-252\">\n<div class=\"uwm-p-card uwm-p-card--gold uwm-u-mb-40 uwm-p-card--shadow\"><div class=\"uwm-p-card--body\"><div class=\"uwm-p-card--content\">\n<h2 class=\"wp-block-heading size-h4\" id=\"contact\">Contact<\/h2>\n\n\n\n<p class=\"uwm-u-mb-10\"><strong>Kevin O&#8217;Connor<\/strong><br>Office of Trademark Licensing<\/p>\n\n\n\n<ul class=\"uwm-c-list--contact uwm-c-list--cleanlist\">\n<li><i class=\"fa-solid fa-envelope fa-fw\"><\/i><a href=\"mailto:kjoc@uwm.edu\">kjoc@uwm.edu<\/a><\/li>\n\n\n\n<li><i class=\"fa-solid fa-mobile-screen-button fa-fw\"><\/i><a href=\"tel:414-739-6598\">414-739-6598<\/a><\/li>\n<\/ul>\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":325,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"templates\/centered.php","meta":{"footnotes":"","uwm_wg_additional_authors":[]},"class_list":["post-45","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>NIL Trademark Use Request Form - 51ÁÔÆæ Trademark Licensing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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