{"id":444,"date":"2023-03-17T17:08:20","date_gmt":"2023-03-17T22:08:20","guid":{"rendered":"https:\/\/uwm.edu\/trademarks-licensing\/?page_id=444"},"modified":"2026-03-31T12:18:43","modified_gmt":"2026-03-31T17:18:43","slug":"success-stories","status":"publish","type":"page","link":"https:\/\/uwm.edu\/trademark-licensing\/success-stories\/","title":{"rendered":"Success Stories"},"content":{"rendered":"\n<div class=\"uwm-l-row uwm-l-row--3\">\n<div class=\"uwm-l-col\">\n<h2 class=\"wp-block-heading uwm-u-pt-40\" id=\"h-revenue-for-student-scholarships\">Revenue For Student Scholarships<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Royalties up over 200 percent since 2016<\/li>\n\n\n\n<li>Consistently setting new sales and royalty records<\/li>\n\n\n\n<li>Record-setting retail sales at Arena Team Store (51ÁÔÆæ Panther Arena) in 2022-23<\/li>\n\n\n\n<li>Over $1 million in wholesale sales annually<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-new-projects\">New Projects<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Created <a href=\"https:\/\/www.uwmvault.com\/#\/\">College Vault by Abacus<\/a> to launch retail retro merchandise program<\/li>\n\n\n\n<li>Joined with Colectivo Coffee for creation of <a href=\"https:\/\/uwm.edu\/news\/new-colectivo-coffee-blend-pays-tribute-to-uwm\/\">51ÁÔÆæ Panther Blend<\/a>, part of the <a href=\"https:\/\/uwm.edu\/trademark-licensing\/wp-content\/uploads\/sites\/641\/2023\/04\/branded-consumables-one-sheet.pdf\">University&#8217;s expansion into branded consumables<\/a><\/li>\n\n\n\n<li>Opened 51ÁÔÆæ-branded Amazon storefront with Trevco<\/li>\n\n\n\n<li><a href=\"https:\/\/uwm.edu\/trademark-licensing\/milwaukee-panthers-bobbleheads-unveiled-to-celebrate-pounces-sweet-16-birthday\/\">Launched bobblehead series<\/a> with both Pounce and retro mascot figures in partnership with the National Bobblehead Hall of Fame<\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"content_block\" id=\"custom_post_widget-252\">\n<div class=\"uwm-p-card uwm-p-card--gold uwm-u-mb-40 uwm-p-card--shadow\"><div class=\"uwm-p-card--body\"><div class=\"uwm-p-card--content\">\n<h2 class=\"wp-block-heading size-h4\" id=\"contact\">Contact<\/h2>\n\n\n\n<p class=\"uwm-u-mb-10\"><strong>Kevin O&#8217;Connor<\/strong><br>Office of Trademark Licensing<\/p>\n\n\n\n<ul class=\"uwm-c-list--contact uwm-c-list--cleanlist\">\n<li><i class=\"fa-solid fa-envelope fa-fw\"><\/i><a href=\"mailto:kjoc@uwm.edu\">kjoc@uwm.edu<\/a><\/li>\n\n\n\n<li><i class=\"fa-solid fa-mobile-screen-button fa-fw\"><\/i><a href=\"tel:414-739-6598\">414-739-6598<\/a><\/li>\n<\/ul>\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"uwm-l-col uwm-l-col--4\">\n<figure><img loading=\"lazy\" decoding=\"async\" width=\"369\" height=\"567\" src=\"https:\/\/uwm.edu\/trademarks-licensing\/wp-content\/uploads\/sites\/641\/2023\/03\/Colectivo51ÁÔÆæPantherBlend_bag_transparent.png\" alt=\"Photo of a specialty bag of Colectivo Coffee's Panther Blend featuring 51ÁÔÆæ's mascot, Pounce\" class=\"wp-image-505\" srcset=\"https:\/\/uwm.edu\/trademark-licensing\/wp-content\/uploads\/sites\/641\/2023\/03\/Colectivo51ÁÔÆæPantherBlend_bag_transparent.png 369w, https:\/\/uwm.edu\/trademark-licensing\/wp-content\/uploads\/sites\/641\/2023\/03\/Colectivo51ÁÔÆæPantherBlend_bag_transparent-195x300.png 195w\" sizes=\"auto, (max-width: 369px) 100vw, 369px\" \/><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":350,"featured_media":0,"parent":0,"menu_order":8,"comment_status":"closed","ping_status":"closed","template":"templates\/centered.php","meta":{"footnotes":"","uwm_wg_additional_authors":[]},"class_list":["post-444","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - 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