{"id":423,"date":"2023-03-16T15:50:15","date_gmt":"2023-03-16T20:50:15","guid":{"rendered":"https:\/\/uwm.edu\/trademarks-licensing\/?page_id=423"},"modified":"2026-03-31T12:18:13","modified_gmt":"2026-03-31T17:18:13","slug":"why-partner-with-uwm","status":"publish","type":"page","link":"https:\/\/uwm.edu\/trademark-licensing\/why-partner-with-uwm\/","title":{"rendered":"Why Partner With 51ÁÔÆæ?"},"content":{"rendered":"\n<div class=\"uwm-l-row\">\n<div class=\"uwm-l-col\">\n<h2 class=\"wp-block-heading\" id=\"facts\">Facts<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Over 22,000 students<\/li>\n\n\n\n<li>Over 200,000 living alumni &#8211; 80 percent live in Wisconsin<\/li>\n\n\n\n<li>R1 designation with combined research and access missions<\/li>\n\n\n\n<li>15 NCAA Division I sports in the Horizon League<\/li>\n\n\n\n<li>Recognized as LGBT+ and military-friendly institution<\/li>\n\n\n\n<li>Committment to student, faculty, staff, alumni, athletics and community marketing\/promotion of all partnerships<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"opportunity\">Opportunity<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>On-campus Panther Shop<\/li>\n\n\n\n<li>Retail store in downtown 51ÁÔÆæ Panther Arena<\/li>\n\n\n\n<li>Two on-campus athletics venues<\/li>\n\n\n\n<li>Summer festivals (Summerfest, State Fair, etc)<\/li>\n\n\n\n<li>Online\/digital growth<\/li>\n\n\n\n<li>Co-branded consumables<\/li>\n\n\n\n<li>Name, Image and Likeness<\/li>\n\n\n\n<li>MMR support via Learfield<\/li>\n\n\n\n<li>Expanding internal supplier program<\/li>\n\n\n\n<li>National retail support via CLC<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"consumer-insights\">Consumer Insights<\/h2>\n\n\n\n<h3 class=\"wp-block-heading default\">Overall Demographics of Panther Fans<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>41% are&nbsp;Adults 50+<\/li>\n\n\n\n<li>66% identify as male&nbsp;<\/li>\n\n\n\n<li>20% have&nbsp;graduated college<\/li>\n\n\n\n<li>31% have a&nbsp;HHI of $100K+<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading default\">Where Do Panther Fans Shop?<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>48% shop at the&nbsp;Mayfair Mall<\/li>\n\n\n\n<li>40% shop at Bayshore Town Center<\/li>\n\n\n\n<li>40% shop at Brookfield Square<\/li>\n\n\n\n<li>62% shop at&nbsp;Target<\/li>\n\n\n\n<li>19% shop at&nbsp;Dick\u2019s Sporting Goods<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading default\">Panther Fans Are Sports Fans<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>30% have&nbsp;shopped for sports logo apparel<\/li>\n\n\n\n<li>29% have purchased sports apparel with the logo of a&nbsp;college sports&nbsp;team<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"uwm-l-col uwm-l-col--4 uwm-l-offset--1\"><div class=\"uwm-block-otp-nav \"><\/div>\n\n<nav aria-label=\"Sidebar\" class=\"uwm-p-navigation-list uwm-p-navigation-list--gold-border \"><div class=\"uwm-p-navigation-list--title\">More Information<\/div><ul>\n<li class=''><a href=\"https:\/\/uwm.edu\/facts\/\" class=\"\" rel=\"\" target=\"\"><span>51ÁÔÆæ Fact Database<\/span><\/a><\/li>\n\n<li class=''><a href=\"https:\/\/uwm.edu\/governmentrelations\/wp-content\/uploads\/sites\/583\/2022\/09\/GR_Fact-Sheet_Points-of-Pride_2023_v3.pdf\" class=\"\" rel=\"\" target=\"\"><span>51ÁÔÆæ Facts and Information (PDF)<\/span><\/a><\/li>\n\n<li class=''><a href=\"https:\/\/uwm.edu\/governmentrelations\/the-impact-of-uwm-students-and-alumni\/\" class=\"\" rel=\"\" target=\"\"><span>Impact of 51ÁÔÆæ Students and Alumni<\/span><\/a><\/li>\n<\/ul><\/nav>\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"content_block\" id=\"custom_post_widget-252\">\n<div class=\"uwm-p-card uwm-p-card--gold uwm-u-mb-40 uwm-p-card--shadow\"><div class=\"uwm-p-card--body\"><div class=\"uwm-p-card--content\">\n<h2 class=\"wp-block-heading size-h4\" id=\"contact\">Contact<\/h2>\n\n\n\n<p class=\"uwm-u-mb-10\"><strong>Kevin O&#8217;Connor<\/strong><br>Office of Trademark Licensing<\/p>\n\n\n\n<ul class=\"uwm-c-list--contact uwm-c-list--cleanlist\">\n<li><i class=\"fa-solid fa-envelope fa-fw\"><\/i><a href=\"mailto:kjoc@uwm.edu\">kjoc@uwm.edu<\/a><\/li>\n\n\n\n<li><i class=\"fa-solid fa-mobile-screen-button fa-fw\"><\/i><a href=\"tel:414-739-6598\">414-739-6598<\/a><\/li>\n<\/ul>\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":350,"featured_media":0,"parent":0,"menu_order":7,"comment_status":"closed","ping_status":"closed","template":"templates\/centered.php","meta":{"footnotes":"","uwm_wg_additional_authors":[]},"class_list":["post-423","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why Partner With 51ÁÔÆæ? 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