{"id":42,"date":"2020-11-13T11:51:53","date_gmt":"2020-11-13T17:51:53","guid":{"rendered":"https:\/\/uwm.edu\/trademarks-licensing\/?page_id=42"},"modified":"2026-03-31T12:13:41","modified_gmt":"2026-03-31T17:13:41","slug":"home","status":"publish","type":"page","link":"https:\/\/uwm.edu\/trademark-licensing\/","title":{"rendered":"Home"},"content":{"rendered":"\n
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The Office of Trademark Licensing focuses on growing business and forging partnerships to increase the reach of the university\u2019s commercial brand.<\/p>\n\n\n\n

We work with external partners on new creative concepts, retail entities on ways to create and grow business, and internal partners to maximize the reach and power of their promotional products. We have over 22,000 students, 200,000 alumni, 4,000 faculty and staff, and countless additional supporters all ready to display their Panther Pride!<\/p>\n\n\n\n

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\nWhy Partner with 51ÁÔÆæ?<\/a>\n\n\n\nSuccess Stories<\/a>\n<\/div>\n<\/div>\n\n\n\n
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Branded Merchandise Benefits<\/h2>\n\n\n\n

Branded merchandise plays an important role in a diverse, comprehensive marketing and promotional plan. As an officially-licensed partner, you can play a major role in pushing a publicity plan to new heights. Branded merchandise and promotional products are proven winners in building brand value and return on investment:<\/p>\n\n\n\n