{"id":363,"date":"2023-03-15T15:19:30","date_gmt":"2023-03-15T20:19:30","guid":{"rendered":"https:\/\/uwm.edu\/trademarks-licensing\/?page_id=363"},"modified":"2026-03-31T12:17:17","modified_gmt":"2026-03-31T17:17:17","slug":"return-on-your-investment","status":"publish","type":"page","link":"https:\/\/uwm.edu\/trademark-licensing\/return-on-your-investment\/","title":{"rendered":"Return On Your Investment"},"content":{"rendered":"\n<div class=\"uwm-l-row uwm-l-row--3\">\n<div class=\"uwm-l-col\">\n<h2 class=\"wp-block-heading default\" id=\"h-impressions-and-cost-per-impression\">Impressions and Cost-Per-Impression<\/h2>\n\n\n\n<p>The true value of promotional products lies in their ability to carry a message to a well-defined audience and provide repeat exposure at no extra cost.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The right promo item can earn you thousands of impressions at a fraction of the cost of traditional or social advertising<\/li>\n\n\n\n<li>Examples including a reusable bag getting 6,000 impressions per bag in its lifespan<\/li>\n\n\n\n<li>Promo products average 6\/10<sup>th<\/sup>&nbsp;of a cent per impression<\/li>\n\n\n\n<li>Bags and writing utensils average 1\/10<sup>th<\/sup>&nbsp;of a cent per impression<\/li>\n\n\n\n<li>Hats get an average of 3,000 impressions and t-shirts about 2,000 impressions<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading default\" id=\"h-promo-items-create-positive-brand-recognition\">Promo Items Create Positive Brand Recognition<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>90 percent recall a company that gave them an item and 82 percent have positive feelings about that company<\/li>\n\n\n\n<li>76 percent say their perception of a brand has changed in a positive way after receiving a promotional product.<\/li>\n\n\n\n<li>52 percent of participants reported their impression was more favorable after receiving a promotional product<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading default\" id=\"h-promo-products-beat-traditional-advertising\"><strong>Promo Products Beat Traditional Advertising<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>57 percent of people remember an ad on a coffee mug vs. 28 percent remembering a radio or TV ad<\/li>\n\n\n\n<li>48 percent agree promotional products are a more memorable way of marketing than simply advertising<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading default\" id=\"h-quality-matters\">Quality Matters<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>70 percent of people connect the quality of the promo item with the quality of the company<\/li>\n\n\n\n<li>A single writing instrument is used on average 18.2 times per month, making it the most frequently used promotional product category.<\/li>\n\n\n\n<li>A single writing instrument is used on average 18.2 times per month, making it the most frequently used promotional product category.<\/li>\n\n\n\n<li>54 percent of advertising specialty respondents recalled owning writing instruments\u2026the most memorable advertising specialty item.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading default\" id=\"h-make-it-useful\">Make It Useful<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>81 percent of promotional products were kept because they were considered useful.<\/li>\n\n\n\n<li>51 percent use promotional products in their day-to-day lives<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading default\" id=\"h-did-you-know\">Did You Know?<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>90 percent of people own branded drinkware<\/li>\n\n\n\n<li>83 percent have worn or used a promotional item from the company they work for.<\/li>\n\n\n\n<li>63 percent of people pass on their promo item and only 20 percent of people throw their promo item away<\/li>\n<\/ul>\n\n\n\n<p><em>Facts courtesy of Promotional Products Association International, PROmotion Marketing, LLC, the Ad Specialty Institute and VistaPrint&#8217;s annual consumer survey<\/em><\/p>\n<\/div>\n\n\n\n<div class=\"uwm-l-col\">\n<figure><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"742\" src=\"https:\/\/uwm.edu\/trademarks-licensing\/wp-content\/uploads\/sites\/641\/2023\/03\/promo-item-graphic-copy.jpg\" alt=\"Photo collage of various promotional items for schools, colleges and 51ÁÔÆæ campus units\" class=\"wp-image-525\" srcset=\"https:\/\/uwm.edu\/trademark-licensing\/wp-content\/uploads\/sites\/641\/2023\/03\/promo-item-graphic-copy.jpg 600w, https:\/\/uwm.edu\/trademark-licensing\/wp-content\/uploads\/sites\/641\/2023\/03\/promo-item-graphic-copy-243x300.jpg 243w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"content_block\" id=\"custom_post_widget-252\">\n<div class=\"uwm-p-card uwm-p-card--gold uwm-u-mb-40 uwm-p-card--shadow\"><div class=\"uwm-p-card--body\"><div class=\"uwm-p-card--content\">\n<h2 class=\"wp-block-heading size-h4\" id=\"contact\">Contact<\/h2>\n\n\n\n<p class=\"uwm-u-mb-10\"><strong>Kevin O&#8217;Connor<\/strong><br>Office of Trademark Licensing<\/p>\n\n\n\n<ul class=\"uwm-c-list--contact uwm-c-list--cleanlist\">\n<li><i class=\"fa-solid fa-envelope fa-fw\"><\/i><a href=\"mailto:kjoc@uwm.edu\">kjoc@uwm.edu<\/a><\/li>\n\n\n\n<li><i class=\"fa-solid fa-mobile-screen-button fa-fw\"><\/i><a href=\"tel:414-739-6598\">414-739-6598<\/a><\/li>\n<\/ul>\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":350,"featured_media":0,"parent":0,"menu_order":6,"comment_status":"closed","ping_status":"closed","template":"templates\/centered.php","meta":{"footnotes":"","uwm_wg_additional_authors":[]},"class_list":["post-363","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - 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