{"id":160,"date":"2023-02-17T12:06:26","date_gmt":"2023-02-17T18:06:26","guid":{"rendered":"https:\/\/uwm.edu\/trademarks-licensing\/?page_id=160"},"modified":"2026-03-31T13:34:57","modified_gmt":"2026-03-31T18:34:57","slug":"student-organization-branding-guidelines","status":"publish","type":"page","link":"https:\/\/uwm.edu\/trademark-licensing\/guidelines\/student-organization-branding-guidelines\/","title":{"rendered":"Student Organization Branding Guidelines"},"content":{"rendered":"\n<div class=\"uwm-l-row\">\n<div class=\"uwm-l-col\">\n<p class=\"lead-in\">Student organizations at the University of Wisconsin-Milwaukee must follow a <a href=\"https:\/\/uwm.edu\/trademark-licensing\/guidelines\/student-organization-branding-guidelines\/branding-rules-regulations\/\">set of guidelines<\/a> for the naming and branding of their organization.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/uwm.edu\/brand\/identity\/logos\/\">51ÁÔÆæ\u2019s logos<\/a> and <a href=\"https:\/\/mkepanthers.com\/sports\/2019\/6\/5\/athletics-branding.aspx\">Milwaukee Athletics\u2019 logos<\/a> are registered trademarks and may <strong>not <\/strong>be used by student organizations.\n<ul class=\"wp-block-list\">\n<li>In some circumstances, organizations directly related to 51ÁÔÆæ academic departments may be able to obtain permission from their logo liaison for use of approved school\/college branding.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Student organizations also have the option of creating a type treatment or other graphic element to represent their organization. These designs\u00a0<strong>must be approved <\/strong>before\u00a0being used in any way. Some groups may also be subject to branding guidelines and requirements for the school, college or program they are affiliated with.<\/li>\n\n\n\n<li>Union Marketing can assist in creating brand identities for club sports and for student organizations.<\/li>\n\n\n\n<li>Student organizations must&nbsp;<strong>use a licensed vendor&nbsp;<\/strong>when producing branded merchandise.<\/li>\n<\/ul>\n\n\n\n<p>Any group affiliated with the University of Wisconsin-Milwaukee is expected to comply with the university\u2019s general branding standards. This includes the use of the&nbsp;<a href=\"https:\/\/uwm.edu\/brand\/identity\/colors\/\">university\u2019s official colors<\/a>. The use of colors outside of the university\u2019s official colors is subject to review and strictly limited.<\/p>\n\n\n\n<p>The full guides of rules, regulations and contacts is available online.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"uwm-u-flex uwm-u-flex--wrap uwm-u-flex--left\">\n<a class=\"uwm-c-button uwm-u-mr-20 uwm-u-mb-20\" href=\"https:\/\/uwm.edu\/trademark-licensing\/guidelines\/student-organization-branding-guidelines\/branding-rules-regulations\/\" rel=\"\">View Rules &amp; Regulations<\/a>\n<\/div>\n<\/div>\n\n\n\n<div class=\"uwm-l-col uwm-l-col--4 uwm-l-offset--1\"><div class=\"content_block\" id=\"custom_post_widget-278\"><nav aria-label=\"Sidebar\" class=\"uwm-p-navigation-list uwm-p-navigation-list--gold-border \"><div class=\"uwm-p-navigation-list--title\"><a href=\"https:\/\/uwm.edu\/trademark-licensing\/guidelines\/\">Guidelines<\/a><\/div><ul><li><a href=\"https:\/\/uwm.edu\/trademark-licensing\/guidelines\/authorized-use-brand-identity\/\">Authorized use of the 51ÁÔÆæ Brand &#038; Identity<\/a><\/li><li><a href=\"https:\/\/uwm.edu\/trademark-licensing\/guidelines\/licensing-guidelines\/\">Licensing Guidelines<\/a><\/li><li><a class=\"current\" href=\"https:\/\/uwm.edu\/trademark-licensing\/guidelines\/student-organization-branding-guidelines\/\"><span aria-current=\"page\">Student Organization Branding Guidelines<\/span><\/a><ul><li><a href=\"https:\/\/uwm.edu\/trademark-licensing\/guidelines\/student-organization-branding-guidelines\/branding-rules-regulations\/\">Student Organizations \u2013 Branding Rules &#038; Regulations<\/a><\/li><\/ul><\/li><li><a href=\"https:\/\/uwm.edu\/trademark-licensing\/guidelines\/prohibition-on-plastic-bags\/\">Prohibition on Plastic Bags<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"content_block\" id=\"custom_post_widget-252\">\n<div class=\"uwm-p-card uwm-p-card--gold uwm-u-mb-40 uwm-p-card--shadow\"><div class=\"uwm-p-card--body\"><div class=\"uwm-p-card--content\">\n<h2 class=\"wp-block-heading size-h4\" id=\"contact\">Contact<\/h2>\n\n\n\n<p class=\"uwm-u-mb-10\"><strong>Kevin O&#8217;Connor<\/strong><br>Office of Trademark Licensing<\/p>\n\n\n\n<ul class=\"uwm-c-list--contact uwm-c-list--cleanlist\">\n<li><i class=\"fa-solid fa-envelope fa-fw\"><\/i><a href=\"mailto:kjoc@uwm.edu\">kjoc@uwm.edu<\/a><\/li>\n\n\n\n<li><i class=\"fa-solid fa-mobile-screen-button fa-fw\"><\/i><a href=\"tel:414-739-6598\">414-739-6598<\/a><\/li>\n<\/ul>\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1287,"featured_media":0,"parent":99,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"templates\/centered.php","meta":{"footnotes":"","uwm_wg_additional_authors":[]},"class_list":["post-160","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - 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