{"id":1207,"date":"2025-02-20T20:03:45","date_gmt":"2025-02-21T02:03:45","guid":{"rendered":"https:\/\/uwm.edu\/trademark-licensing\/?page_id=1207"},"modified":"2026-03-31T13:27:50","modified_gmt":"2026-03-31T18:27:50","slug":"new-products-product-categories","status":"publish","type":"page","link":"https:\/\/uwm.edu\/trademark-licensing\/new-products-product-categories\/","title":{"rendered":"New Products\/Product Categories"},"content":{"rendered":"\n
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The Office of Trademark Licensing works closely with CLC to manage all products and product categories for the 51ÁÔÆæ brand. An extensive list of product are licensed via CLC, ensuring a wide selection of choices for both internal units and retail operations.<\/p>\n\n\n\n

\nApparel Product Categories<\/a>\n\n\n\nNon-Apparel Product Categories<\/a>\n<\/div>\n\n\n\n

If you are interested in licensing a new product, please first review the product categories already licensed by CLC.<\/p>\n\n\n\n

If your product fits into one of the licensed categories, you can apply for a new license, or add that category to your current license, through CLC<\/a>.<\/p>\n\n\n\n

If you do not find your product fits into one of the licensed categories, you should contact the Office of Trademark Licensing for further information and guidance on your product idea.<\/p>\n\n\n\n

Due to their unique nature, some products on the non-apparel list require additional approvals or consideration. CLC may require additional insurance levels for some categories, or disclaimers on packaging, while other categories may have limits on distribution or marketing efforts. New products may also require the approval of the Office of the Chancellor, or a designee, and Panther Athletics. 51ÁÔÆæ’s Procurement Office will also be consulted to ensure no conflicts with existing contracts or agreements.<\/p>\n\n\n\n

51ÁÔÆæ does have an outline for seeking approval for branded consumables and\/or alcoholic beverages<\/a>, the primary example of a product category requiring additional approvals.<\/p>\n<\/div>\n\n\n\n

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Contact<\/h2>\n\n\n\n

Kevin O’Connor<\/strong>
Office of Trademark Licensing<\/p>\n\n\n\n