Sensemaking and storytelling with data are currently some of the most sought-after skills in data science. The value of data is in the insights that lead to action. Individuals who can understand the business context and strategic goals of stakeholders can create insights for their organizations that lead to positive change. In this course, you learn how to analyze stakeholder personas, turn findings into insights and translate complex data into simple clear messages.
Identify data insights which are useful for each stakeholder group
Translate complex data into easy-to-understand messages
Use the right visuals to tell the data story
Course Outline/Topics
Storytelling With DataÌý
Stakeholder AnalysisÌýÌý
Knowing your stakeholders (and their needs)Ìý
Understanding and navigating stakeholder biasÌý
Influencing change and navigating tough conversationsÌý
DevelopingÌýKey Insights, Message and StorytellingÌý
DrawingÌýdataÌýinsights in the context of your business modelÌý
UsingÌýthe right visuals to tell the storyÌýÌý
Understanding and leveraging journey mapsÌýÌý
Case studyÌý
Audience Segmentation and PersonasÌý
Developing audience segmentationÌý
Personalization and empathy through personasÌý
Case Study: Segmentation DevelopmentÌý
Ìý
Who Should Attend
The target audience for this course is analysts and others who are called upon to interpret data, identify trends and provide insights. No previous computer science or programming skills are necessary.
Amy is the VP of Business Product Management at Northwestern Mutual and a dynamic leader with over 15 years of experience in strategic business development, digital product management and user experience insights. She has a proven ability to drive complex… read more
Testimonials
Loved, loved, loved this course! Very informative! Instructor was very knowledgeable on the subject and kept the class interested. This class definitely made me rethink what path I want to continue on my journey!
Participant, Spring 2024
GREAT class. A bit stressful having to get a focused presentation, but that’s the nature of the content. Amy was legitimately an expert at this content. I will take all of what she taught into my future considerations for data presentations.
Participant, Spring 2024
I was hesitant to take this course because my manager warned me there would be a presentation, and I didn’t want to do that. I had to take it because it was a core class. I ended up having a great time with the ladies in the class, and I got a lot of great information. Biased towards a fellow NM employee, but information was presented well and there was a lot that I can take and use immediately.
Participant, Spring 2024
Loved all of the activities! I felt they were useful, timely, relevant.
Participant, Spring 2024
I loved how there was about 50/50 mix of lecture and applying concepts to individual and group assignments/projects. Also, great to have the opportunity to apply concepts to our own presentations.
Participant, May 2022
It was helpful the instructor gave several examples that were relatable to everyday work. I really enjoyed the class!
Participant, May 2022
I am a numbers guy and used to working with data every day. This class made me make some meaning of it. Maybe I got more out of this class than the others, probably because it takes me out of my comfort zone.
Brad Hansmann, Rockline, Participant, April 2021
There was a nice balance of content and student activities. The class materials were good and I can use them outside of this class. I appreciated how the class was framed with time for students to work on their projects by themselves and also with other students, and after each chunk of content, there was time to apply the concepts to each student’s project. The final project (5-minute presentation) helped the students tie the content together and apply it to their situation, and also allow the students to select presentation techniques or strategies that work best with their personality and their content.
