Marketing is a comprehensive approach to providing services to clients including product, pricing, placement (i.e., location) and promotion. Explore a systematic framework for preparing a thorough marketing and communications plan including media, and citizen and community relations. This workshop provides helpful techniques to improving service.
This course can be applied to the following certificate:
Professional Certificate in Nonprofit Management
Benefits and Learning Outcomes
- Address the distinctive problems and challenges of nonprofit marketing
- Identify the different types of nonprofits
- Offer techniques on how to satisfy highly diverse external markets
- Address fundraising needs and different marketing approaches