{"id":356,"date":"2023-10-30T16:06:35","date_gmt":"2023-10-30T21:06:35","guid":{"rendered":"https:\/\/uwm.edu\/retail\/?page_id=356"},"modified":"2026-03-31T11:00:49","modified_gmt":"2026-03-31T16:00:49","slug":"why-buy-officially-licensed-products","status":"publish","type":"page","link":"https:\/\/uwm.edu\/retail\/why-buy-officially-licensed-products\/","title":{"rendered":"Why Buy Officially-Licensed Products?"},"content":{"rendered":"\n<figure class=\"alignright uwm-c-img--right\"><img loading=\"lazy\" decoding=\"async\" width=\"473\" height=\"451\" src=\"https:\/\/uwm.edu\/retail\/wp-content\/uploads\/sites\/624\/2023\/10\/buy-licensed-mockup-copy-1-e1698700220989.jpg\" alt=\"Image of Officially Licensed Collegiate Products sticker that can be placed on approved merchandise\" class=\"wp-image-359\" srcset=\"https:\/\/uwm.edu\/retail\/wp-content\/uploads\/sites\/624\/2023\/10\/buy-licensed-mockup-copy-1-e1698700220989.jpg 473w, https:\/\/uwm.edu\/retail\/wp-content\/uploads\/sites\/624\/2023\/10\/buy-licensed-mockup-copy-1-e1698700220989-300x286.jpg 300w\" sizes=\"auto, (max-width: 473px) 100vw, 473px\" \/><\/figure>\n\n\n\n<p>Please support the University of Wisconsin-Milwaukee by making you are purchasing officially-licensed merchandise. The sale of unlicensed merchandise harms the University.<\/p>\n\n\n\n<p>Why purchase licensed 51ÁÔÆæ gear?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Royalties raised from the sale of officially licensed products support the University and student scholarships<\/li>\n\n\n\n<li>Companies licensed with the university follow strict fair labor practices and adhere to corporate social responsibility policies<\/li>\n\n\n\n<li>Licensed products have been reviewed by 51ÁÔÆæ Trademark Licensing to ensure proper use of the 51ÁÔÆæ brand<\/li>\n\n\n\n<li>Unlawful use of 51ÁÔÆæ trademarks and brand is subject to legal action<\/li>\n<\/ul>\n\n\n\n<p>Officially-licensed products typically have the label to the right or similar labels on the hang tag declaring the item to be licensed. If you are buying online, look for wording stating the product is officially-licensed. Not sure? Contact <a href=\"https:\/\/uwm.edu\/trademark-licensing\/\">51ÁÔÆæ Trademark Licensing<\/a>.<\/p>\n\n\n\n<p>If you find someone selling unlicensed merchandise, report it directly to 51ÁÔÆæ Trademark Licensing by emailing <a href=\"mailto:kjoc@uwm.edu\">kjoc@uwm.edu<\/a>. Please include the following information:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Infringing Company<\/li>\n\n\n\n<li>URL of Unlicensed Product (if sold online)<\/li>\n\n\n\n<li>Contact Name and Email<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Please support the University of Wisconsin-Milwaukee by making you are purchasing officially-licensed merchandise. The sale of unlicensed merchandise harms the University. Why purchase licensed 51ÁÔÆæ gear? Officially-licensed products typically have the label to the right or similar labels on the &hellip;<\/p>\n","protected":false},"author":378,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":"","uwm_wg_additional_authors":[]},"class_list":["post-356","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why Buy Officially-Licensed Products? - 51ÁÔÆæ Shopping Guide<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uwm.edu\/retail\/why-buy-officially-licensed-products\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Buy Officially-Licensed Products?\" \/>\n<meta property=\"og:description\" content=\"Please support the University of Wisconsin-Milwaukee by making you are purchasing officially-licensed merchandise. 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