  {"id":76061,"date":"2019-10-14T11:20:45","date_gmt":"2019-10-14T16:20:45","guid":{"rendered":"https:\/\/uwm.edu\/news\/?p=76061"},"modified":"2023-05-10T16:02:30","modified_gmt":"2023-05-10T21:02:30","slug":"lubar-entrepreneurship-center-gives-students-skills-to-succeed-no-matter-the-field","status":"publish","type":"post","link":"https:\/\/uwm.edu\/news\/lubar-entrepreneurship-center-gives-students-skills-to-succeed-no-matter-the-field\/","title":{"rendered":"Lubar Entrepreneurship Center gives students skills to succeed, no matter the field"},"content":{"rendered":"<p>While Lindsey Roddy was working as an intensive care nurse at a Milwaukee hospital, she enrolled in 51ÁÔÆæ\u2019s College of Nursing to work on a doctoral degree. She wasn\u2019t preparing to own a business. In fact, it had never crossed her mind.<\/p>\n<p>Then, a conversation with two nursing faculty members who were involved in entrepreneurship steered her toward innovation in the nursing field. They asked whether she had ideas, and it got Roddy\u2019s wheels turning.<\/p>\n<p>\u201cIn nursing, we\u2019re not taught the skills to commercialize problem-solving ideas,\u201d Roddy says. \u201cBut when you think about it, all health care is a business.\u201d<\/p>\n<p>Roddy knew that nurses had no easy and reliable tool to manage the mass of cords and lines of tubing that surround a patient\u2019s hospital bed. They are the very lifelines for medications, fluids and organ-monitoring equipment. But if one dislodged unnoticed, it could be deadly. She had her commercial idea.<\/p>\n<figure id=\"attachment_76068\" aria-describedby=\"caption-attachment-76068\" style=\"width: 300px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-76068\" src=\"https:\/\/uwm.edu\/news\/wp-content\/uploads\/sites\/41\/2019\/10\/LEC_Report_9-2-300x200-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" \/><figcaption id=\"caption-attachment-76068\" class=\"wp-caption-text\">Lindsey Roddy shows off the product she created that helps manage the mass of tubes that surrounds the bed of a patient in the hospital. (51ÁÔÆæ Photo\/Troye Fox)<\/figcaption><\/figure>\n<p>With support from 51ÁÔÆæ\u2019s Lubar Entrepreneurship Center (LEC), she\u2019s launched a startup company. Partnering with her on RoddyMedical are 51ÁÔÆæ business school alum Katie Richter and Kyle Jansson, director of the Prototyping Center at 51ÁÔÆæ\u2019s Innovation Campus in Wauwatosa.<\/p>\n<p>Roddy\u2019s story embodies why Lubar Entrepreneurship Center programming, dedicated to teaching innovative thinking, was created six years ago. Now, such programming has more reach than ever inside 51ÁÔÆæ\u2019s newest building, the 24,000-square-foot Lubar Entrepreneurship Center and 51ÁÔÆæ Welcome Center.<\/p>\n<p>Inside the new facility at the corner of Maryland Avenue and Kenwood Boulevard, the 51ÁÔÆæ Welcome Center hosts the Office of Undergraduate Admissions\u2019 campus tours and visit programs. Housing this in the same facility as the LEC allows campus visitors to see students and 51ÁÔÆæ entrepreneurship programming in action.<\/p>\n<h3>Students work with faculty and businesspeople<\/h3>\n<p>At the LEC, 51ÁÔÆæ students can work on new enterprises with faculty members, businesspeople and anyone in the community. And LEC programs reach far beyond teaching students how to write a business plan or give an elevator pitch. The concepts taught aren\u2019t limited to business-related innovation, but grounded in problem-solving skills and the ability to design anything with the user in mind.<\/p>\n<p>\u201cWe believe that the skills in entrepreneurship and training in creative and innovative thinking are going to help make all our students more successful, no matter their career path,\u201d says Brian Thompson, the LEC\u2019s director. \u201cExisting companies are looking for these same skills. They\u2019re looking for employees who are innovators.\u201d<\/p>\n<p>Local philanthropists Sheldon and Marianne Lubar gave a $10 million lead gift for the new building in 2015, and the UW System has contributed $10 million to cover construction costs. Additional support has come from other alumni and donors, including the Kelben Foundation, established by Mary and Ted Kellner; Jerry Jendusa; Avi Shaked and Dr. Babs Waldman; Bud and Sue Selig; We Energies; and American Family Insurance.<\/p>\n<h3>Something for every student<\/h3>\n<p>The LEC was designed to appeal to students regardless of their academic or career aspirations. It features classroom spaces and gathering spots for speakers as well as innovation labs, where students can prototype products and software.<\/p>\n<p>Programs offered include pop-up workshops, mentoring and competitions that give students the chance to win seed funding by pitting their ideas or business plans against others. Coursework can cut across disciplines, such as the \u201cGizmos and Gadgets\u201d course, which is centered around making assistive devices that fit unmet needs of the disabled.<\/p>\n<figure id=\"attachment_76070\" aria-describedby=\"caption-attachment-76070\" style=\"width: 300px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-76070\" src=\"https:\/\/uwm.edu\/news\/wp-content\/uploads\/sites\/41\/2019\/10\/LEC_Report_8-3-300x200-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" \/><figcaption id=\"caption-attachment-76070\" class=\"wp-caption-text\">Students work through their ideas with LEC leaders such as Ilya Avdeev (standing), director of innovation at the LEC, and Brian Thompson (right), director of the LEC. (51ÁÔÆæ Photo\/Elora Hennessey)<\/figcaption><\/figure>\n<p>Underpinning these programs are two principles. The first involves \u201cdesign thinking,\u201d said Ilya Avdeev, the associate professor of mechanical engineering who leads program development and partnership cultivation as the LEC\u2019s director of innovation. It\u2019s a kind of critical thinking that improves problem-solving abilities.<\/p>\n<p>\u201cSolving problems is comparable to commercializing a product,\u201d Avdeev said. \u201cThe design part is really important, because your product\u2019s or solution\u2019s design has to match the needs of the potential users.\u201d<\/p>\n<p>Taking this approach is beneficial early in the process of developing an idea, when someone is trying to figure out how to address an ambiguous problem. \u201cYou ask yourself,\u201d Avdeev said, \u201c\u2018What does a person with a particular problem want or need \u2013 and what features would make it more appealing than what\u2019s currently available?\u2019\u201d<\/p>\n<p>The LEC\u2019s second foundational principle is a lean-launch methodology, an approach that leads innovators through a process of idea creation, testing and validation. Lean-launch originated at Stanford University, and Avdeev says it\u2019s an effective way to test a hypothesis. It walks students through crafting a solution or product based on specific information provided by potential customers during interviews. Roddy went through this process, and it gave her the confidence to pursue commercializing the medical tubing organizer.<\/p>\n<h3>Principles apply to any field<\/h3>\n<p>The design-thinking and lean-launch principles provide a framework for developing ideas and finding solutions no matter the academic field, be it engineering, business or even artistic endeavors.<\/p>\n<p>Daniel Burkholder, an associate professor of dance in 51ÁÔÆæ\u2019s Peck School of the Arts, uses the principles when teaching his students. He says it helps them think through the creative parts \u2013 such as choreographing performances that have meaning and value. In a business analogy, that\u2019s like the product.<\/p>\n<p>But innovative thinking also offers a road map for building a sustainable career in a gig-centered field. By thinking of yourself as the product, too, you can better fit together piecemeal work and market yourself on a larger scale.<\/p>\n<p>\u201cWe are often called upon to create our own path in terms of a career,\u201d Burkholder said. \u201cSo you have to see opportunities, articulate your value to the public and find a way to test consumers\u2019 approval. With the LEC\u2019s design process, you\u2019re able to create something and then take it out into the world with clarity and force.\u201d<\/p>\n<h3>Taking the next steps<\/h3>\n<p>The design-thinking and lean-launch principles are important parts of a federal program called I-Corps, which is offered in Wisconsin exclusively through the LEC. Backed by the National Science Foundation, I-Corps teaches faculty and graduate students how to convert their research discoveries into products and startups.<\/p>\n<p>Open to teams from six area universities, the program sends would-be entrepreneurs on a customer-discovery sojourn to hone an idea before they seek funding or spend money on a prototype. Results from the past three years include 19 local startup companies.<\/p>\n<p>One of those is VasoGnosis Inc., a startup that originated while Ali Bakhshinejad was earning his doctoral degree in mechanical engineering at 51ÁÔÆæ. The software for his cloud computing-based venture provides the digital imaging techniques and analysis necessary to better diagnose brain aneurysms. With this tool, radiologists can detect aneurysms before they rupture, an often-fatal development.<\/p>\n<figure id=\"attachment_76071\" aria-describedby=\"caption-attachment-76071\" style=\"width: 300px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-76071\" src=\"https:\/\/uwm.edu\/news\/wp-content\/uploads\/sites\/41\/2019\/10\/LEC_Report_2-4-300x200-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" \/><figcaption id=\"caption-attachment-76071\" class=\"wp-caption-text\">LEC programming helped Ali Bakhshinejad create his own business, VasoGnosis, while he was earning his doctoral degree in mechanical engineering at 51ÁÔÆæ. (51ÁÔÆæ Photo\/Troye Fox)<\/figcaption><\/figure>\n<p>Bakhshinejad used the information gleaned from his LEC I-Corps experience to modify his product concept. \u201cIn I-Corps interviews, you have potential customers tell you what they wish for,\u201d Bakhshinejad says. \u201cWe learned that radiologists didn\u2019t want to have to learn new software \u2013 they just wanted analyzation results directly.\u201d<\/p>\n<p>The valuable intelligence also inspired him to add a second product \u2013 a simulator for surgeons who will operate on aneurysms. The simulator allows the physicians to determine in advance which surgical approach is best for a patient.<\/p>\n<p>Earlier this year, VasoGnosis was one of 50 startups to make the final round of the 2019 Wisconsin Governor\u2019s Business Plan Contest. The contest offers links to a statewide network of community resources, expert advice and exposure that could result in additional sources of capital.<\/p>\n<p>Roddy, too, turned up valuable information from her team\u2019s I-Corps interviews. She discovered that safety concerns posed by messy medical tubing were a common worry for nurses, who spent an average of 30 minutes per shift just organizing them. She interviewed more than 100 clinical staff, and 73% reported close calls or safety events involving tangled lines, many of which endangered a patient\u2019s life.<\/p>\n<p>Jansson, one of the partners in RoddyMedical, has designed multiple prototypes \u2013 each a modification informed by feedback from nurses. \u201cHaving data makes the difference,\u201d Roddy said.<\/p>\n<p>Roddy\u2019s team worked with the 51ÁÔÆæ Research Foundation on the patent for their device and continues to move forward on commercializing the product. Like VasoGnosis, RoddyMedical was a finalist in the 2019 Wisconsin Governor\u2019s Business Plan Contest. Roddy\u2019s team also earned a $25,000 grant from the Ideadvance Seed Fund that supports the entrepreneurial efforts of UW System faculty, students and alumni at campuses other than UW-Madison.<\/p>\n<p>The steady progress reminds Roddy that she made the right decision to persist in the LEC\u2019s training while building her startup. She knows the process isn\u2019t easy, but she believes in the end, it will pay off.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Students across the full gamut of academic disciplines at 51ÁÔÆæ have innovative ideas, and LEC programming helps turn those ideas into businesses. <\/p>\n","protected":false},"author":836,"featured_media":76066,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","uwm_wg_additional_authors":[]},"categories":[174],"tags":[250],"section":[132,246],"display_categories":[115,116],"related-coverage":[267],"uwmnews-feed":[167,344,149,343,162,164,163],"class_list":["post-76061","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-student-success","section-business","section-business-world-affairs","display_categories-top-story-secondary","display_categories-top-story-section","related-coverage-entrepreneurship","uwmnews-feed-alumni-association","uwmnews-feed-arts-architecture","uwmnews-feed-engineering-applied-science","uwmnews-feed-health-professions-sciences","uwmnews-feed-business","uwmnews-feed-arts","uwmnews-feed-nursing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium 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