  {"id":75794,"date":"2019-11-04T12:04:59","date_gmt":"2019-11-04T18:04:59","guid":{"rendered":"https:\/\/uwm.edu\/news\/?p=75794"},"modified":"2024-09-27T10:01:51","modified_gmt":"2024-09-27T15:01:51","slug":"here-in-nerdwaukee-people-love-to-play-games","status":"publish","type":"post","link":"https:\/\/uwm.edu\/news\/here-in-nerdwaukee-people-love-to-play-games\/","title":{"rendered":"Here in \u2018Nerdwaukee,\u2019 people love to play games"},"content":{"rendered":"<p>Wisconsin\u2019s roots run deep when it comes to ways to play.<\/p>\n<p>Many taverns have a version of <a href=\"https:\/\/www.wuwm.com\/post\/south-side-milwaukee-your-bar-dice-rules-arent-wrong-just-different#stream\/0\">bar dice<\/a>. Strikes are still being rolled on Milwaukee\u2019s South Side at the <a href=\"https:\/\/www.milwaukeemag.com\/holler-house-extended\/\">Holler House<\/a>, the country\u2019s oldest sanctioned bowling alley.<\/p>\n<p>The region is the birthplace of Dungeons &amp; Dragons, which appears to be <a href=\"https:\/\/www.washingtonpost.com\/entertainment\/how-dungeons-and-dragons-somehow-became-more-popular-than-ever\/2019\/04\/18\/fc226f56-5f8f-11e9-9412-daf3d2e67c6d_story.html\">as popular as ever<\/a> around the world nearly five decades after a Lake Geneva, Wisconsin, man \u2014 in collaboration with others in the Midwest \u2014 created the fantasy, role-playing game. Those ties helped make southeastern Wisconsin an epicenter for tabletop role-playing games, according to 51ÁÔÆæ anthropology professor Thomas Malaby.<\/p>\n<figure id=\"attachment_75796\" aria-describedby=\"caption-attachment-75796\" style=\"width: 300px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-75796\" src=\"https:\/\/uwm.edu\/news\/wp-content\/uploads\/sites\/41\/2019\/10\/games2-300x200-4W6A1199-1-copy-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" \/><figcaption id=\"caption-attachment-75796\" class=\"wp-caption-text\">51ÁÔÆæ doctoral student Laya Liebeseller is studying why southeastern Wisconsin is such a hotspot for gaming. (51ÁÔÆæ Photo\/Troye Fox)<\/figcaption><\/figure>\n<p>So what\u2019s with all the fun and games around here? Malaby\u2019s doctoral student, Laya Liebeseller, is so intrigued by this question that it\u2019s the topic of her research.<\/p>\n<p>\u201cIt\u2019s so interesting to me how Milwaukeeans in general use games, festivals and playful behavior to bring people together and create community here,\u201d said Liebeseller, who is from Iowa.<\/p>\n<p>Whether it\u2019s rolling a bowling ball or a 20-sided die, such games serve as a lure to bring people together and create friendships.<\/p>\n<p>Or it could also be that there\u2019s something about the culture in southeastern Wisconsin that lends itself to folks being drawn to creating and congregating over games. Maybe it\u2019s a little of both.<\/p>\n<p>\u201cSo that is part of what I\u2019m trying to figure out,\u201d Liebeseller said. Also a game designer, Liebeseller plans to study community gaming spaces, like bars that cater to video or board gamers, as well as the history of how games have shaped social interactions.<\/p>\n<h3>Big business<\/h3>\n<p>This isn\u2019t just child\u2019s play.<\/p>\n<p>The Entertainment Software Association said in January that the U.S. video game industry generated a <a href=\"https:\/\/www.theesa.com\/press-releases\/u-s-video-game-sales-reach-record-breaking-43-4-billion-in-2018\/\">record $43.4 billion in revenue<\/a> in 2018, up 18% from the previous year, and that about 150 million Americans play video games.<\/p>\n<p>Malaby is part of a group of 51ÁÔÆæ faculty and students called <a href=\"https:\/\/uwm.edu\/news\/fun-games-serious-play-gaming-group-spreads-analysis-via-twitch\/\">Serious Play<\/a>, which is using its own Twitch channel to explore the academic aside of video games. They break down game theory and serve as a venue for gaming scholars to conduct research.<\/p>\n<p>An <a href=\"https:\/\/icv2.com\/articles\/news\/view\/43024\/hobby-game-sales-total-1-5-billion-2018\">estimate by the website ICv2<\/a>, which follows the \u201chobby game\u201d industry, estimated that there were nearly $1.5 billion in sales in the United States and Canada in 2018, down 3% from the previous year. Hobby games include board, role-playing and dice games.<\/p>\n<p>It was the first decline since the site started keeping estimates in 2013, though sales were still more than double what they were that first year. Sales of board and role-playing games, specifically, had the biggest increases over the past year.<\/p>\n<h3>A golden age of board gaming<\/h3>\n<p>Malaby describes this time as a \u201cgolden age\u201d for board gaming with so many diverse and interesting titles <a href=\"https:\/\/www.amazon.com\/Board-Games\/b?ie=UTF8&amp;node=166225011\">on the market<\/a>. He suspects that some of that popularity may be due to how information and reviews about games can be easily shared on social media and the Internet.<\/p>\n<p>\u201cI would add too that I think we\u2019re in a moment right now where there\u2019s a bit of techno-skepticism going on,\u201d Malaby said. \u201cWe\u2019re stepping back a bit on screens and the Internet.\u201d<\/p>\n<p>\u201cThere\u2019s an interest in what\u2019s local, just like there\u2019s an interest in local food and local experiences that invite people to say, \u2018Hey what about the face to face? What about us not looking at our phones?\u2019\u201d Malaby added. \u201cWhat about doing something together playing a game?\u201d<\/p>\n<h3>Region is a hotspot<\/h3>\n<p>Milwaukee is fertile ground. Liebeseller said there about nine independent game stores in the area, as well as the local chain Board Game Barrister. It\u2019s a lot for a metropolitan area with about 1.6 million residents.<\/p>\n<p>The <a href=\"https:\/\/www.oakandshieldpub.com\/\">Oak &amp; Shield Gaming Pub<\/a> boasts on its website that it brings people together with \u201cfood, games and geek culture.\u201d Other taverns or gathering spots that appeal to gamers have also sprouted in the area in recent years \u2013 and that\u2019s not including more common activities like bowling leagues, bar dice or card games like euchre or sheepshead.<\/p>\n<p>Games are played in public, <a href=\"https:\/\/www.theguardian.com\/games\/2019\/jul\/13\/no-more-nerds-how-dungeons-dragons-became-cool-stranger-things-game-of-thrones\">no longer confined to basements or family rooms<\/a>.\u00a0 It\u2019s earned the city the nickname \u201cNerdwaukee.\u201d<\/p>\n<p>\u201cThat is definitely a term that gamers use for themselves and is used fondly,\u201d Liebeseller said.<\/p>\n<p>\u201c\u2018Nerd\u2019 as a word has kind of become re-appropriated by the nerd community as a mark of pride.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The birthplace of Dungeons &amp; Dragons, southeastern Wisconsin has become the epicenter for tabletop role-playing games, says 51ÁÔÆæ anthropology professor Thomas Malaby. <\/p>\n","protected":false},"author":40008,"featured_media":75795,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","uwm_wg_additional_authors":[]},"categories":[174,175],"tags":[],"section":[127,128],"display_categories":[115,116],"related-coverage":[318],"uwmnews-feed":[158,153],"class_list":["post-75794","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-research","section-arts-humanities","section-humanities","display_categories-top-story-secondary","display_categories-top-story-section","related-coverage-dnc","uwmnews-feed-letters-science","uwmnews-feed-graduate"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Here in \u2018Nerdwaukee,\u2019 people love to play games<\/title>\n<meta name=\"description\" content=\"The birthplace of Dungeons &amp; 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