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The directors play an integral role in providing strategic direction for the institute and are responsible for setting research priorities, enhancing the data science programs at the universities, and growing data science skillsets in the Milwaukee region, said Keri McConnell, Northwestern Mutual Data Science Institute executive director. They also are charged with promoting the institute as a national and global leader of data science, she added. The other university director is Edward Blumenthal of Marquette University.<\/p>\n
The funding will support an endowed professorship at each university, research projects, new data science faculty, development of expanded curriculum, a K-12 STEM program, pre-college programming, and computer hardware and software.<\/p>\n
The first new 51ÁÔÆæ classes associated with the institute are making their debut this academic year. These are a graduate class and its undergraduate twin, designed to introduce as many students in as many disciplines and colleges as possible to the applications of data science.<\/p>\n
Papatla incorporates a mechanical engineering background and a deep interest in psychology and anthropology into his data science work, using statistical analysis to reveal why and how people engage with visual, audio and textual content and why they make the choices they do.<\/p>\n
In one study, he used Instagram data to determine which photos showing products were most successful in selling the products. He determined that images focused on people\u2019s faces were counterproductive because humans are hardwired to look at each other, distracting viewers from the presentation of products. In another study, Papatla used data from Uber and New York City taxis to determine why and when people chose rideshare services over traditional taxis.<\/p>\n
\u201cData science at UW-Milwaukee spans a remarkable range of fields like business, cybersecurity, engineering, political science, public health and social welfare,\u201d Papatla said. \u201cI look forward to working through the Northwestern Mutual Data Science Institute to further expand teaching and research in data science across our entire campus and graduating more and more students skilled in data science. I am also committed to helping the Institute and 51ÁÔÆæ use data science to have a significant positive impact on our community.\u201d<\/p>\n