{"id":42900,"date":"2017-02-06T08:08:20","date_gmt":"2017-02-06T14:08:20","guid":{"rendered":"https:\/\/uwm.edu\/news\/?p=42900"},"modified":"2023-05-10T16:02:43","modified_gmt":"2023-05-10T21:02:43","slug":"students-cultivate-entrepreneurial-attitude","status":"publish","type":"post","link":"https:\/\/uwm.edu\/news\/students-cultivate-entrepreneurial-attitude\/","title":{"rendered":"Students cultivate an entrepreneurial attitude"},"content":{"rendered":"

51ÁÔÆæ students, even those who aren\u2019t part of formal entrepreneurship programs, are developing their own small businesses. The internet and social media, internships and entrepreneurial clubs, along with advice from faculty members and marketing\/business classes, make it possible for students to try out ideas without a huge investment.<\/p>\n

Here are a few students who are benefitting from the entrepreneurial environment at 51ÁÔÆæ.<\/p>\n

Making a living as a \u201csneakerhead\u201d<\/h2>\n
\"Nimesh
Nimesh (Nemo) Ruparel, a recent grad, is building a business based on buying and selling sneakers. (51ÁÔÆæ Photo\/Derek Rickert)<\/figcaption><\/figure>\n

Nimesh (Nemo) Ruparel loves sneakers. Growing up, he idolized Michael Jordan and the Chicago Bulls, but he couldn\u2019t afford Jordan\u2019s shoes. \u201cWhen I got my first job in 2006, I saved up two paychecks to buy a pair of Jordans. It took me 10 years to get that pair.\u201d<\/p>\n

Recognizing that there were other \u201csneakerheads\u201d around, he started The Milwaukee Swap, a Facebook group. \u00a0The Facebook page has 2,900 fan \u201clikes,\u201d and \u00a0became an active Facebook community group\/forum that now has 25,000 members. It\u2019s a popular site for buying, selling and swapping limited editions, new releases and other special sneakers.<\/p>\n

When he held a sneaker convention in 2015, it attracted 700 people and 50 vendors. He\u2019s already paid his college expenses from his business. His once-doubtful parents are now behind him. \u201cEver since day one, it\u2019s been profitable.\u201d He\u2019s trademarked \u201cMilwaukee Swap\u201d and his nickname, Nemo \u2013 \u201clike the fish or the captain.\u201d<\/p>\n

Ruparel just graduated from 51ÁÔÆæ in December, 2016 with a bachelor\u2019s degree in marketing\/finance, with a certificate in entrepreneurship.<\/p>\n

He\u2019s worked with a local business incubator, the Commons<\/a>, but has also received support for his ideas through a 51ÁÔÆæ class on entrepreneurship with James \u00a0Hunter III (Bostrom Entrepreneur in Residence) in the Lubar School of Business. \u201cHe kind of pushed us to take part in competitions. I entered four and won three.\u201d<\/p>\n

He was one of three 51ÁÔÆæ students who won the 2016 James D. Scheinfeld Entrepreneurial Award Competition, and is now part of the La Macchia Business Venture Competition.<\/p>\n

As he\u2019s fine-tuned his business plan, he\u2019s hoping to expand the business with a smartphone app and take it to a wider geographical area. \u201cI want it to be a version of Craigslist or eBay, but specifically for shoes.\u201d<\/p>\n

Grab a deal<\/h2>\n
\"Ben
Ben Bourgeois (left) and his partner, 51ÁÔÆæ alum Brian Kopp, look over their Meal Deals app at Stubby’s Gastropub, a local bar\/restaurant that posts its deals using the app. (51ÁÔÆæ Photo\/Derek Rickert)<\/figcaption><\/figure>\n

Have you ever arrived at a restaurant or bar to find that the deal that lured you in had expired?<\/p>\n

Ben Bourgeois, a 51ÁÔÆæ senior in marketing, teamed up with Brian Kopp, a friend and 51ÁÔÆæ nursing alum, to solve the problem with MealSteals<\/a>. Their app, available on iTunes and Google Play, alerts potential customers to deals at 120 local restaurants and bars. The businesses can post recurring specials, but what is unique about the app is the real-time postings of \u201cflash deals,\u201d specials that pop up for an hour or so.<\/p>\n

Businesses can use the flash deals to draw in customers at slow times, and customers are assured that specials posted through the app are current.<\/p>\n

Right now, Bourgeois and Kopp are running it as a pilot project while they work on ways to make it financially successful. In recent months, they\u2019ve added new team members to launch the app in Chicago, planned for sometime in the next few months.<\/p>\n

They are also rolling out a new business owners\/managers to post ad update deals right from their phone. The will also be selecting a few businesses to test out MealSteals premium features on the new app to drive additional traffic during any given deal period.<\/p>\n

\u201cThese premium features will ultimately be paid features and will be rolled out to any business shortly after the Chicago launch,\u201d said Bourgeois.<\/p>\n

Bourgeois said he benefitted from Hunter\u2019s entrepreneurship course as well as another class on building a lean tech startup.<\/p>\n

An internship with BuySeasons came through a Lubar career fair, and provided him with a wealth of internet and social marketing experience. Bourgeois and Kopp also won a Startup competition at 51ÁÔÆæ last summer.<\/p>\n

\u201cEverybody likes deals,\u201d said Bourgeois.<\/p>\n

Accessorizing with jewelry<\/h2>\n
\"Jenna
Jenna Terek donates a portion of the earnings from her jewelry selling business to nonprofits. (51ÁÔÆæ Photo\/Derek Rickert)<\/figcaption><\/figure>\n

Jenna Terek, a journalism, advertising and media studies (JAMS) major, likes jewelry and is also interested in supporting environmental, educational and other nonprofit groups. She\u2019s doing both at once with her business, As You Wish Co. She buys bracelets at wholesale cost, adds her own tag to them, and re-sells them through her website<\/a>. In business since September, she paid off her inventory costs in a few weeks, is making a profit and has been able to donate $1831 to seven nonprofits as of Dec. 31, 2016.<\/p>\n

She also works 30 hours a week, and is taking 18 credits. She\u2019s excited about the experience of running her own company as well as giving back \u2013 25 percent of sales go to nonprofits nominated by clients. \u201cI\u2019ve always wanted to do something to help nonprofits. That\u2019s been the most exciting part for me.\u201d<\/p>\n

One of her biggest challenges is matching available inventory to sales and finding distributors willing to sell to her at cost in small quantities. \u201cI can\u2019t sink one or two grand into stock, so if something sells out, I\u2019m hoping people will understand.\u201d<\/p>\n

Like many of the other young entrepreneurs, she uses the internet and social media to help with her marketing and to streamline her processes.<\/p>\n

Terek did a great deal of business planning and marketing research on her own, had her website up in a week, and is putting what she\u2019s learned in JAMS marketing classes to use. \u201cIf I need help with business questions, I know I can go to the fifth floor of Bolton (JAMS office) \u00a0to find answers. There are so many resources to help me here.\u201d<\/p>\n

Looking good<\/h2>\n
\"Rudi
Rudi Johnson wears some of the apparel he helped design and is selling through his Dolph Collection. (51ÁÔÆæ Photo\/Derek Rickert)<\/figcaption><\/figure>\n

Rudi Johnson, a senior in economics, has wanted for a long time to open his own clothing business, specializing in lifestyle and streetwear for the hip urban market.<\/p>\n

His entrepreneurial drive came through his own work experiences. \u201cI saw how much effort I was putting in to help other people build their businesses and thought if I could put that much effort into one of my own projects, I could be successful.\u201d<\/p>\n

Johnson initially sold his Dolph Collection pieces on consignment through a friend who owned a shop downtown, but in August formed an LLC and launched a website \u2013 dolphszn.com<\/a> — \u00a0to showcase his pieces.<\/p>\n

Right now, he\u2019s starting small, focusing on T-shirts and hats. He and one of his two partners created the designs, and he\u2019s found manufacturers to make them in small quantities. Like others opening a business with inventory, he faces the challenge of matching demand to supply.<\/p>\n

His profits so far are in the hundreds, not thousands, of dollars, but he views the effort as part of his entrepreneurial learning. He is part of the 51ÁÔÆæ chapter of the Collegiate Entrepreneurs\u2019 Organization and recently attended the national convention in Tampa, Fla.<\/p>\n

\u201cIt\u2019s really giving me an understanding of what it takes to come up with ideas, validate those ideas and start a business.\u201d While the fashion world is challenging, he added, \u201cit\u2019s something I\u2019ve always wanted to do.\u201d<\/p>\n

He feels he\u2019s benefited from an entrepreneurial environment at 51ÁÔÆæ. \u201c51ÁÔÆæ is doing a really great job at honing in on those students that show potential and initiative and cultivating that entrepreneurial mentality.\u201d<\/p>\n

Connecting students with employers<\/h2>\n
\"Cody
Cody Dobberstein’s business idea is to link students with local businesses to give them ideas about future career opportunities. He’s pictured here (center) with 51ÁÔÆæ student Collin Roberts (left) and Richie Burke, founder of GoGeddit, a local marketing firm in Bay View. (51ÁÔÆæ Photo\/Derek Rickert)<\/figcaption><\/figure>\n

Unlike some of these other student entrepreneurs, Cody Dobberstein, who graduated from marketing with honors in December, is taking a low-tech, personalized approach to his new business \u2013 Business Breacher<\/a>. His idea is to make it easier for students to get to know about local companies \u2013 and for companies to get to meet students.<\/p>\n

\u201cThe majority of jobs are through small and medium-sized companies, but the problem is that students don\u2019t even know these companies exist,\u201d he said. Another issue is that students may select a major without really understanding what a job in that field involves. \u201cSchoolwork is a lot different from what goes on in the real world. They may graduate with a marketing degree, but they don\u2019t know what the inside of a marketing firm looks like.\u201d<\/p>\n

His idea for solving the problem is to arrange regular tours that bring students to local businesses. Many businesses already offer tours to individuals or groups, but in often the tours aren\u2019t done in any systematic way.<\/p>\n

His goal is to serve as a middleman, connecting students with local companies through regularly organized tours. The idea is to arrange tours of local businesses to give the students a chance to see what the businesses do, meet the staff and perhaps begin to develop relationships with the companies that may be useful after they graduate.<\/p>\n

He\u2019s in the process of setting up his website to list tours, organizing his first tours and figuring out how to make money with his idea. And, he\u2019s been fine-tuning his ideas and business plan with a local business incubator group, the Commons but has also benefited from entrepreneurship classes and the Collegiate Entrepreneurs Organization (CEO) at 51ÁÔÆæ, he said.<\/p>\n

Making a change<\/h3>\n

Right now, Wisconsin ranks 50th<\/sup> out of the 50 states in small business startups. The 51ÁÔÆæ students interviewed for this story want to change that.<\/p>\n

\u201cI\u2019m a competitive person,\u201d said Ruparel, \u201cand I don\u2019t like being 50th<\/sup> out of 50. I don\u2019t want to leave this area. I want to give back to the community. If we can get that number to 49 or 48, that\u2019s a win \u2013 and a start.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

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