{"id":30543,"date":"2016-03-17T10:33:49","date_gmt":"2016-03-17T15:33:49","guid":{"rendered":"https:\/\/uwm.edu\/news\/?p=30543"},"modified":"2023-05-10T15:46:53","modified_gmt":"2023-05-10T20:46:53","slug":"crash-study-aims-to-make-roads-safer","status":"publish","type":"post","link":"https:\/\/uwm.edu\/news\/crash-study-aims-to-make-roads-safer\/","title":{"rendered":"Crash study aims to make roads safer"},"content":{"rendered":"<p>It was an early-August evening in rural Wisconsin. An SUV traveling north along a two-lane road veered over the center line. Before landing in a ditch, the car hit a light pole, speed-limit sign and a 13-year-old pedestrian, who died at the scene.<\/p>\n<p>The police report, like about 500 others over the past three years, landed on Bob Schneider\u2019s desk at UW-Milwaukee\u2019s School of Architecture and Urban Planning.<\/p>\n<figure id=\"attachment_30505\" aria-describedby=\"caption-attachment-30505\" style=\"width: 250px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-30505\" src=\"https:\/\/uwm.edu\/news\/wp-content\/uploads\/sites\/41\/2016\/03\/urbanbiking_vertical.jpg\" alt=\"Bob Schneider believes a zero-fatality future for Wisconsin roadways is possible, and he\u2019s conducting a multiyear crash analysis with the Wisconsin Department of Transportation to boost bicyclist and pedestrian safety. (51ÁÔÆæ Photo\/Troye Fox)\" width=\"250\" height=\"300\" \/><figcaption id=\"caption-attachment-30505\" class=\"wp-caption-text\">Bob Schneider believes a zero-fatality future for Wisconsin roadways is possible, and he\u2019s conducting a multiyear crash analysis with the Wisconsin Department of Transportation to boost bicyclist and pedestrian safety. (51ÁÔÆæ Photo\/Troye Fox)<\/figcaption><\/figure>\n<p>Schneider studies severe or fatal bicycle and pedestrian crashes, collecting data that he uses to guide and encourage city planners, developers and policymakers to make roads safer. A professor of urban planning, he also chairs the Transportation Research Board\u2019s Committee on Pedestrians, a subgroup of The National Academies of Sciences, Engineering, and Medicine.<\/p>\n<p>The need for this type of work, Schneider said, has never been greater.<\/p>\n<p>\u201cStatewide traffic fatalities were up in 2015 for everyone,\u201d he said, \u201cdrivers, motorcyclists, bicyclists and pedestrians. This isn\u2019t acceptable.\u201d<\/p>\n<p>Then what is? After 15 years of study, Schneider has an answer: \u201cThe only acceptable number of traffic fatalities is zero. I\u2019m driven to keep researching pedestrian and bicycle safety and communicate what we find.\u201d<\/p>\n<p>His multiyear analysis of severe bike and pedestrian crashes has shown that multilane roads into Wisconsin\u2019s major urban areas are hotspots for fatalities. Four-lane roads pose more danger than two-lane roads. Injury severity increases with higher speed limits. Intoxication and failing to yield to pedestrians in crosswalks also contribute to crashes.<\/p>\n<p>His research points to solutions that can increase bicyclist and walker safety: providing separated lanes and wide shoulders for bicyclists; constructing curb extensions to reduce crossing distance and make pedestrians more visible to drivers; enforcing speed limits and drivers yielding to pedestrians in crosswalks; and improving lighting and pedestrian and bicyclist visibility at night.<\/p>\n<p>Partners like the Wisconsin Department of Transportation (WisDOT) and the Bicycle Federation of Wisconsin translate Schneider\u2019s findings into action. WisDOT commissioned Schneider to perform the crash analysis as part of the state\u2019s campaign to stop traffic fatalities.<\/p>\n<p>\u201cBob has a great passion for biking, and he can find the data,\u201d said Larry Corsi, a grant specialist in WisDOT\u2019s Bureau of Transportation Safety. \u201cAnalyzing fatalities and severe injuries, we\u2019ve been able to pick out some things we can educate people on \u2013 keep an eye out for bicyclists and pedestrians, slow down, remind bicyclists they have to follow the same traffic rules as cars. These behaviors can keep people safer.\u201d<\/p>\n<p>Statisticians and engineers dominate the transportation safety field. An urban planner, Schneider has complemented their work by creating the Location\u00a0Movement Classification Method (LMCM). The approach looks at the location where the crash occurred relative to the intersection and motorist, and pedestrian or bicyclist movement patterns when the crash occurs.<\/p>\n<p>The LMCM yielded 57 combinations of motorist and bicyclist\/pedestrian behavior, like \u201cN_LRD_X.\u201d Schneider applied that designation to the August crash, in which a child was killed by a motorist along a non-intersection stretch of road after the motorist crossed the centerline.<\/p>\n<p>This crash, like more than three-quarters of all pedestrian fatalities in Wisconsin, involved a motorist traveling straight rather than turning, which is important information for urban planners and others tasked with improving safety. One possible solution is adding more sidewalks and wide, paved shoulders along main roads in suburban and rural Wisconsin.<\/p>\n<p>\u201cThe reason I call these \u2018crashes\u2019 and not accidents is because accidents are not preventable,\u201d Schneider said. \u201cCrashes are preventable \u2013 there are actions we can take.\u201d<\/p>\n<p>He acknowledges that some factors are outside the domain of urban planners. The driver who struck the girl had alcohol, Xanax and marijuana in his system. Intoxication is best addressed with education campaigns for new and experienced drivers, though designing roads so that traffic moves more slowly in pedestrian areas and adding sidewalks can help reduce the risk from impaired drivers.<\/p>\n<p>Keeping walkers and bicyclists alive is his foremost priority, but Schneider also believes safe transportation is critical to building dynamic, desirable communities.<\/p>\n<p>\u201cA great place is one where there is lots of human activity \u2013 people walking around or on bikes, sitting outside at cafes,\u201d he said. \u201cThe movement to make it safer to walk and bike also makes better communities to live in. In fact, there is a positive feedback loop \u2013 more walking and bicycling overall improves safety for each individual pedestrian and bicyclist.\u201d<\/p>\n<p>Schneider\u2019s work earned him a 2015 Advocate of the Year award from the Bicycle Federation of Wisconsin, which has incorporated his safety-first research into media campaigns and efforts to make Milwaukee more bikeable and walkable.<\/p>\n<p>\u201cBob\u2019s research is applicable and useful to citizens statewide,\u201d said Jessica Binder, program director for the Bicycle Federation of Wisconsin. \u201cWe\u2019ve never had an academic partnership that\u2019s been as specific or in-depth as what Bob has provided.\u201d<\/p>\n<p>___<\/p>\n<p><em>Read the full 2016 UW-Milwaukee <a href=\"https:\/\/uwm.edu\/researchreport\/\">Research Report<\/a>.<\/em><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Assistant Professor Bob Schneider studies fatal bicycle and pedestrian crashes in an effort to make Wisconsin&#8217;s roads safer.<\/p>\n","protected":false},"author":487,"featured_media":30504,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"page-templates\/flexible-layout-posts.php","format":"standard","meta":{"_acf_changed":false,"footnotes":"","uwm_wg_additional_authors":[]},"categories":[174,175],"tags":[],"section":[135,137],"display_categories":[115,116],"related-coverage":[],"uwmnews-feed":[344,144,146],"class_list":["post-30543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-research","section-health","section-public-health","display_categories-top-story-secondary","display_categories-top-story-section","uwmnews-feed-arts-architecture","uwmnews-feed-architecture-urban-planning","uwmnews-feed-urban-planning"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Crash 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