  {"id":149143,"date":"2025-12-16T09:44:34","date_gmt":"2025-12-16T15:44:34","guid":{"rendered":"https:\/\/uwm.edu\/news\/?p=149143"},"modified":"2026-01-09T13:51:16","modified_gmt":"2026-01-09T19:51:16","slug":"uwm-athletic-director-to-head-selection-of-ncaa-womens-basketball-tournament-teams","status":"publish","type":"post","link":"https:\/\/uwm.edu\/news\/uwm-athletic-director-to-head-selection-of-ncaa-womens-basketball-tournament-teams\/","title":{"rendered":"51ÁÔÆæ athletic director to head selection of NCAA women\u2019s basketball tournament teams"},"content":{"rendered":"<p style=\"font-weight: 400;\">In 1995, when Amanda Braun was a senior at Siena College, her mother scored tickets to the NCAA Division I Women\u2019s Final Four, held at the Target Center in Minneapolis.<\/p>\n<p style=\"font-weight: 400;\">She crashed on a couch at a friend\u2019s house and witnessed a seminal moment in the history of women\u2019s college basketball as the great Rebecca Lobo led unbeaten UConn to the title with a 70-64 victory over Tennessee.<\/p>\n<p style=\"font-weight: 400;\">\u201cIt was another moment of real elevation in women\u2019s basketball,\u201d Braun said, \u201cand I just happened to be there.\u201d<\/p>\n<p style=\"font-weight: 400;\">Twenty-seven years later, in 2022, Braun was back at the Target Center for the Final Four. This time, the director of athletics at Milwaukee was sitting courtside as a first-year member of the NCAA Division I Women\u2019s Basketball Committee.<\/p>\n<p style=\"font-weight: 400;\">\u201cIt was just such a full-circle moment,\u201d she said.<\/p>\n<h2>A prestigious appointment<\/h2>\n<p style=\"font-weight: 400;\">Braun now chairs the 12-member Women\u2019s Basketball Committee. It\u2019s a prestigious position and a tremendous honor, and it illustrates the high regard in which she is held nationally.<\/p>\n<p style=\"font-weight: 400;\">\u201cEspecially at this time, when (the women\u2019s game) has just taken a leap, it\u2019s so neat being on this committee,\u201d she said. \u201cIt means a lot to me personally, and professionally it\u2019s a cool opportunity. It\u2019s a pretty desirable position, and so I\u2019m really proud to be a part of it.\u201d<\/p>\n<p style=\"font-weight: 400;\">The committee members are assigned to conferences and will spend the 2025-26 season watching and evaluating teams. Then, from March 11-16, they\u2019ll meet in Indianapolis to select, seed and draw up brackets for the 68 teams that will comprise the NCAA DI tournament field.<\/p>\n<p style=\"font-weight: 400;\">As one can imagine, it\u2019s a mind-numbing grind in which the committee members pore over reams of data in all-day meetings, engage in spirited debate and strive to produce the best possible field and the most equitable seeding and bracketing.<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/UtvJAZHn5Tk?si=Lq_5Ffa_CgdJ_WHZ\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"font-weight: 400;\">The responsibility weighs heavily on the shoulders of a few.<\/p>\n<p style=\"font-weight: 400;\">\u201cWe want to get it right for all the teams that work so hard all year,\u201d said Braun, who served as the committee\u2019s vice chair in 2024-25. \u201cAnd that\u2019s more complicated than what people think. What you ultimately end up doing is comparing teams against one another and you sort of go down who are the one seeds, who are the two seeds \u2026 and it\u2019s splitting hairs.<\/p>\n<p style=\"font-weight: 400;\">\u201cI really want us to look at the data, because it tells the story. It\u2019s pretty sophisticated data \u2014 the wins above bubble, the NET ranking. And then we watch the teams, too. That\u2019s a big part of it. We share those notes with one another. The biggest concern is that we somehow don\u2019t get it right. But we spend so much time on it, I\u2019d be surprised if we didn\u2019t get it very close to just right, if not exactly right.\u201d<\/p>\n<h2>Growing up with basketball<\/h2>\n<p style=\"font-weight: 400;\">Braun grew up in Brodhead, south of Madison, a self-described gym rat who was known as the kid who walked around town with a basketball under her arm.<\/p>\n<p style=\"font-weight: 400;\">At Siena, she was a \u201chighly injured\u201d member of the women\u2019s basketball team, scoring exactly 42 points in 42 career games, a statistical symmetry that would have looked much different if she hadn\u2019t suffered a significant injury as a sophomore.<\/p>\n<p style=\"font-weight: 400;\">\u201cIt was basically a hairline fracture in the bone where your hamstring connects,\u201d she said. \u201cThat\u2019s really hard to recover from and I don\u2019t think I ever did fully because then I had some compensation-type strains and pulls.<\/p>\n<p style=\"font-weight: 400;\">\u201cBut what I learned from that experience was \u2026 how to be a teammate, but also, a little bit of perspective. I\u2019m a better administrator for it because I understand what it feels like to not play. To have to sit there and not participate in the thing that you love so much and have put so much time into \u2026 so I have a lot of empathy for kids who have that experience.\u201d<\/p>\n<p style=\"font-weight: 400;\">Braun\u2019s college coaches, noting her passion and her high basketball IQ, tried to steer her toward coaching, but she was more interested in the administrative side of athletics.<\/p>\n<h2>Winning awards<\/h2>\n<p style=\"font-weight: 400;\">Now in her 13th full year as Milwaukee\u2019s athletic director, she has forged a reputation as one of the best leaders in college sports. In 2023, she was named the NCAA Division I Nike Executive of the Year by Women Leaders in College Sports.<\/p>\n<p style=\"font-weight: 400;\">Braun has been a member of numerous NCAA committees during her career; her five-year run on the DI Women\u2019s Basketball Committee was preceded by 5 1\/2 years on the NCAA\u2019s Competition Oversight Committee.<\/p>\n<p style=\"font-weight: 400;\">Over a 32-day span in February and March, she figures she\u2019ll be home just five days. Her schedule is a bit crazy, but luckily, the men\u2019s Horizon League basketball tournament is scheduled for March 11-15 in Indianapolis, so she\u2019ll just have to switch hotels for the selection committee meetings, which start the next day.<\/p>\n<p style=\"font-weight: 400;\">\u201cI\u2019ve learned how to manage my own schedule and energy,\u201d she said. \u201cAnd then I have a fantastic executive team with Cathy Rossi, our deputy AD, Kathy Litzau (senior associate AD), and Adam Ahearn (senior associate AD). I don\u2019t worry about anything when I\u2019m gone.\u201d<\/p>\n<p style=\"font-weight: 400;\">After a champion is crowned at the Women\u2019s Final Four, to be held April 3 and 5 in Phoenix, Braun\u2019s work on the Selection Committee will be done. So what\u2019s next?<\/p>\n<p style=\"font-weight: 400;\">\u201cI will tell you that I am thrilled and honored and humbled to be a part of this,\u201d she said. \u201cBut I\u2019ll be ready when it\u2019s done. I\u2019ll take a break from committee work on the NCAA level for just a little while. This will be 10-plus years of being on NCAA committees. It has been an honor. And it\u2019s fun. I like challenges and I like doing different things.<\/p>\n<p style=\"font-weight: 400;\">\u201cBut I\u2019ll be ready for a break.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>At a time when interest in women\u2019s sports is booming, Amanda Braun will be the face of the kickoff of March Madness.<\/p>\n","protected":false},"author":552,"featured_media":149158,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","uwm_wg_additional_authors":[]},"categories":[174],"tags":[],"section":[122,126],"display_categories":[352,116],"related-coverage":[],"uwmnews-feed":[],"class_list":["post-149143","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","section-campus-community","section-campus-news","display_categories-top-story-tertiary","display_categories-top-story-section"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>51ÁÔÆæ athletic director to head selection of NCAA women\u2019s basketball tournament teams<\/title>\n<meta name=\"description\" content=\"At a time when interest in women\u2019s sports is booming, Amanda Braun will be the face of the kickoff of March Madness.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uwm.edu\/news\/uwm-athletic-director-to-head-selection-of-ncaa-womens-basketball-tournament-teams\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"51ÁÔÆæ athletic director to head selection of NCAA women\u2019s basketball tournament teams\" \/>\n<meta property=\"og:description\" content=\"At a time when interest in women\u2019s sports is booming, Amanda Braun will be the face of the kickoff of March Madness.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/uwm.edu\/news\/uwm-athletic-director-to-head-selection-of-ncaa-womens-basketball-tournament-teams\/\" \/>\n<meta property=\"og:site_name\" content=\"51ÁÔÆæ REPORT\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-16T15:44:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-09T19:51:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/uwm.edu\/news\/wp-content\/uploads\/sites\/41\/2025\/09\/Braun750x500-AmandaBraun-092616-01web.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@51ÁÔÆæNews\" \/>\n<meta name=\"twitter:site\" content=\"@51ÁÔÆæNews\" \/>\n<meta name=\"twitter:label1\" content=\"Written 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That makes her the leader of the team that will choose the 68 teams that will comprise the NCAA DI tournament field in March 2026. \u201cI am thrilled and honored and humbled to be a part of this,\u201d Braun said. 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That makes her the leader of the team that will choose the 68 teams that will comprise the NCAA DI tournament field in March 2026. \u201cI am thrilled and honored and humbled to be a part of this,\u201d Braun said. 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