{"id":136310,"date":"2024-08-29T13:03:10","date_gmt":"2024-08-29T18:03:10","guid":{"rendered":"https:\/\/uwm.edu\/news\/?p=136310"},"modified":"2024-08-29T13:03:10","modified_gmt":"2024-08-29T18:03:10","slug":"uwm-unveils-updated-logo-reflecting-modern-digital-needs-milwaukee-heritage","status":"publish","type":"post","link":"https:\/\/uwm.edu\/news\/uwm-unveils-updated-logo-reflecting-modern-digital-needs-milwaukee-heritage\/","title":{"rendered":"51ÁÔÆæ unveils updated logo reflecting modern digital needs, Milwaukee heritage"},"content":{"rendered":"<p>MILWAUKEE _ The University of Wisconsin-Milwaukee is introducing an updated logo that enhances readability on digital platforms while continuing to honor the school\u2019s ties to the city.<\/p>\n<p>The updated logo is part of a more than yearlong project to update and enhance the <a href=\"https:\/\/uwm.edu\/marcomm\/build-the-brand\/\">university\u2019s brand<\/a>. More than 500 members of the campus community have provided input on the brand work through surveys, email, workshops and committees. Logo-specific input was received from students, alumni, faculty and staff, including designers from across campus and members of the Accessibility Resource Center.<\/p>\n<p>\u201cOur current logo was created a quarter of a century ago, and the world has shifted in seismic ways since then,\u201d 51ÁÔÆæ Chancellor Mark Mone said. \u201cTo stay competitive, 51ÁÔÆæ must have a brand that not only feels current and relatable but also reflects our commitment to accessibility. So much of the higher education experience takes place online, and I\u2019m excited that we now have a logo that functions more effectively in that space.\u201d<\/p>\n<p>The current UW-Milwaukee logo, created in 1999, features a double wave that has become a cherished symbol of the campus community. The two waves represent the Milwaukee River and Lake Michigan and symbolize the university\u2019s commitment to our city, state and environment. The new\u202flogo\u202freshapes and enhances the\u202fdouble\u202fwave, symbolizing the impact we make locally and globally.<\/p>\n<p>The current logo also includes a combination of serif and sans serif fonts. Serif fonts, such as Times New Roman, have small \u201cfeet\u201d on the ends of the letters, which can make them difficult to read, especially for people with visual impairments. 51ÁÔÆæ is a leader in <a href=\"https:\/\/uwm.edu\/rehabilitation-sciences-technology\/research\/laboratories\/assistive-tech-universal-access\/\">research on <\/a>accessibility and mobility, and the primary goal of the update was to develop a more accessible logo that exclusively uses sans serif fonts, which don\u2019t have the feet on the ends of the letters.<\/p>\n<p>The new logo will be shared with campus on Sept. 12 during the chancellor\u2019s plenary. It appears on the 51ÁÔÆæ website and will be gradually introduced on signage and materials as those items are updated as part of their normal lifecycle.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MILWAUKEE _ The University of Wisconsin-Milwaukee is introducing an updated logo that enhances readability on digital platforms while continuing to honor the school\u2019s ties to the city. The updated logo is part of a more than yearlong project to update and enhance the university\u2019s brand. More than 500 members of the campus community have provided [&hellip;]<\/p>\n","protected":false},"author":40008,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","uwm_wg_additional_authors":[]},"categories":[202],"tags":[],"section":[],"display_categories":[],"related-coverage":[],"uwmnews-feed":[],"class_list":["post-136310","post","type-post","status-publish","format-standard","hentry","category-news-releases"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>51ÁÔÆæ unveils updated logo reflecting modern digital needs, Milwaukee heritage<\/title>\n<meta name=\"description\" content=\"MILWAUKEE _ The University of Wisconsin-Milwaukee is introducing an updated logo that enhances readability on digital platforms while continuing to honor\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uwm.edu\/news\/uwm-unveils-updated-logo-reflecting-modern-digital-needs-milwaukee-heritage\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"51ÁÔÆæ unveils updated logo reflecting modern digital needs, Milwaukee heritage\" \/>\n<meta property=\"og:description\" content=\"MILWAUKEE _ The University of Wisconsin-Milwaukee is introducing an updated logo that enhances readability on digital platforms while continuing to honor\" \/>\n<meta property=\"og:url\" content=\"https:\/\/uwm.edu\/news\/uwm-unveils-updated-logo-reflecting-modern-digital-needs-milwaukee-heritage\/\" \/>\n<meta property=\"og:site_name\" content=\"51ÁÔÆæ REPORT\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-29T18:03:10+00:00\" \/>\n<meta name=\"author\" content=\"51ÁÔÆæ News\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@51ÁÔÆæNews\" \/>\n<meta name=\"twitter:site\" content=\"@51ÁÔÆæNews\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"51ÁÔÆæ News\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/uwm.edu\\\/news\\\/uwm-unveils-updated-logo-reflecting-modern-digital-needs-milwaukee-heritage\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/uwm.edu\\\/news\\\/uwm-unveils-updated-logo-reflecting-modern-digital-needs-milwaukee-heritage\\\/\"},\"author\":{\"name\":\"51ÁÔÆæ News\",\"@id\":\"https:\\\/\\\/uwm.edu\\\/news\\\/#\\\/schema\\\/person\\\/d72440401ec36965989bb00390105686\"},\"headline\":\"51ÁÔÆæ unveils updated logo reflecting modern digital needs, Milwaukee heritage\",\"datePublished\":\"2024-08-29T18:03:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/uwm.edu\\\/news\\\/uwm-unveils-updated-logo-reflecting-modern-digital-needs-milwaukee-heritage\\\/\"},\"wordCount\":357,\"publisher\":{\"@id\":\"https:\\\/\\\/uwm.edu\\\/news\\\/#organization\"},\"articleSection\":[\"News Releases\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/uwm.edu\\\/news\\\/uwm-unveils-updated-logo-reflecting-modern-digital-needs-milwaukee-heritage\\\/\",\"url\":\"https:\\\/\\\/uwm.edu\\\/news\\\/uwm-unveils-updated-logo-reflecting-modern-digital-needs-milwaukee-heritage\\\/\",\"name\":\"51ÁÔÆæ unveils updated logo reflecting modern digital needs, Milwaukee heritage\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/uwm.edu\\\/news\\\/#website\"},\"datePublished\":\"2024-08-29T18:03:10+00:00\",\"description\":\"MILWAUKEE _ The University of Wisconsin-Milwaukee is introducing an updated logo that enhances readability on digital platforms while continuing to honor\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/uwm.edu\\\/news\\\/uwm-unveils-updated-logo-reflecting-modern-digital-needs-milwaukee-heritage\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/uwm.edu\\\/news\\\/uwm-unveils-updated-logo-reflecting-modern-digital-needs-milwaukee-heritage\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/uwm.edu\\\/news\\\/uwm-unveils-updated-logo-reflecting-modern-digital-needs-milwaukee-heritage\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/uwm.edu\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"51ÁÔÆæ unveils updated logo reflecting modern digital needs, Milwaukee heritage\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/uwm.edu\\\/news\\\/#website\",\"url\":\"https:\\\/\\\/uwm.edu\\\/news\\\/\",\"name\":\"51ÁÔÆæ REPORT\",\"description\":\"News from the University of Wisconsin - Milwaukee\",\"publisher\":{\"@id\":\"https:\\\/\\\/uwm.edu\\\/news\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/uwm.edu\\\/news\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/uwm.edu\\\/news\\\/#organization\",\"name\":\"University of Wisconsin-Milwaukee\",\"url\":\"https:\\\/\\\/uwm.edu\\\/news\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/uwm.edu\\\/news\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/uwm.edu\\\/news\\\/wp-content\\\/uploads\\\/sites\\\/41\\\/2017\\\/02\\\/uwm-seo-logo.jpg\",\"contentUrl\":\"https:\\\/\\\/uwm.edu\\\/news\\\/wp-content\\\/uploads\\\/sites\\\/41\\\/2017\\\/02\\\/uwm-seo-logo.jpg\",\"width\":225,\"height\":224,\"caption\":\"University of Wisconsin-Milwaukee\"},\"image\":{\"@id\":\"https:\\\/\\\/uwm.edu\\\/news\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/51ÁÔÆæNews\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/uwm.edu\\\/news\\\/#\\\/schema\\\/person\\\/d72440401ec36965989bb00390105686\",\"name\":\"51ÁÔÆæ News\",\"url\":\"https:\\\/\\\/uwm.edu\\\/news\\\/author\\\/uwmnewsuwm-edu\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"51ÁÔÆæ unveils updated logo reflecting modern digital needs, Milwaukee heritage","description":"MILWAUKEE _ The University of Wisconsin-Milwaukee is introducing an updated logo that enhances readability on digital platforms while continuing to honor","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/uwm.edu\/news\/uwm-unveils-updated-logo-reflecting-modern-digital-needs-milwaukee-heritage\/","og_locale":"en_US","og_type":"article","og_title":"51ÁÔÆæ unveils updated logo reflecting modern digital needs, Milwaukee heritage","og_description":"MILWAUKEE _ The University of Wisconsin-Milwaukee is introducing an updated logo that enhances readability on digital platforms while continuing to honor","og_url":"https:\/\/uwm.edu\/news\/uwm-unveils-updated-logo-reflecting-modern-digital-needs-milwaukee-heritage\/","og_site_name":"51ÁÔÆæ REPORT","article_published_time":"2024-08-29T18:03:10+00:00","author":"51ÁÔÆæ News","twitter_card":"summary_large_image","twitter_creator":"@51ÁÔÆæNews","twitter_site":"@51ÁÔÆæNews","twitter_misc":{"Written by":"51ÁÔÆæ News","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/uwm.edu\/news\/uwm-unveils-updated-logo-reflecting-modern-digital-needs-milwaukee-heritage\/#article","isPartOf":{"@id":"https:\/\/uwm.edu\/news\/uwm-unveils-updated-logo-reflecting-modern-digital-needs-milwaukee-heritage\/"},"author":{"name":"51ÁÔÆæ News","@id":"https:\/\/uwm.edu\/news\/#\/schema\/person\/d72440401ec36965989bb00390105686"},"headline":"51ÁÔÆæ unveils updated logo reflecting modern digital needs, Milwaukee heritage","datePublished":"2024-08-29T18:03:10+00:00","mainEntityOfPage":{"@id":"https:\/\/uwm.edu\/news\/uwm-unveils-updated-logo-reflecting-modern-digital-needs-milwaukee-heritage\/"},"wordCount":357,"publisher":{"@id":"https:\/\/uwm.edu\/news\/#organization"},"articleSection":["News Releases"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/uwm.edu\/news\/uwm-unveils-updated-logo-reflecting-modern-digital-needs-milwaukee-heritage\/","url":"https:\/\/uwm.edu\/news\/uwm-unveils-updated-logo-reflecting-modern-digital-needs-milwaukee-heritage\/","name":"51ÁÔÆæ unveils updated logo reflecting modern digital needs, Milwaukee heritage","isPartOf":{"@id":"https:\/\/uwm.edu\/news\/#website"},"datePublished":"2024-08-29T18:03:10+00:00","description":"MILWAUKEE _ The University of Wisconsin-Milwaukee is introducing an updated logo that enhances readability on digital platforms while continuing to honor","breadcrumb":{"@id":"https:\/\/uwm.edu\/news\/uwm-unveils-updated-logo-reflecting-modern-digital-needs-milwaukee-heritage\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/uwm.edu\/news\/uwm-unveils-updated-logo-reflecting-modern-digital-needs-milwaukee-heritage\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/uwm.edu\/news\/uwm-unveils-updated-logo-reflecting-modern-digital-needs-milwaukee-heritage\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/uwm.edu\/news\/"},{"@type":"ListItem","position":2,"name":"51ÁÔÆæ unveils updated logo reflecting modern digital needs, Milwaukee heritage"}]},{"@type":"WebSite","@id":"https:\/\/uwm.edu\/news\/#website","url":"https:\/\/uwm.edu\/news\/","name":"51ÁÔÆæ REPORT","description":"News from the University of Wisconsin - Milwaukee","publisher":{"@id":"https:\/\/uwm.edu\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/uwm.edu\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/uwm.edu\/news\/#organization","name":"University of Wisconsin-Milwaukee","url":"https:\/\/uwm.edu\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/uwm.edu\/news\/#\/schema\/logo\/image\/","url":"https:\/\/uwm.edu\/news\/wp-content\/uploads\/sites\/41\/2017\/02\/uwm-seo-logo.jpg","contentUrl":"https:\/\/uwm.edu\/news\/wp-content\/uploads\/sites\/41\/2017\/02\/uwm-seo-logo.jpg","width":225,"height":224,"caption":"University of Wisconsin-Milwaukee"},"image":{"@id":"https:\/\/uwm.edu\/news\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/51ÁÔÆæNews"]},{"@type":"Person","@id":"https:\/\/uwm.edu\/news\/#\/schema\/person\/d72440401ec36965989bb00390105686","name":"51ÁÔÆæ News","url":"https:\/\/uwm.edu\/news\/author\/uwmnewsuwm-edu\/"}]}},"acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-04-26 03:09:08","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/uwm.edu\/news\/wp-json\/wp\/v2\/posts\/136310","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/uwm.edu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/uwm.edu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/uwm.edu\/news\/wp-json\/wp\/v2\/users\/40008"}],"replies":[{"embeddable":true,"href":"https:\/\/uwm.edu\/news\/wp-json\/wp\/v2\/comments?post=136310"}],"version-history":[{"count":1,"href":"https:\/\/uwm.edu\/news\/wp-json\/wp\/v2\/posts\/136310\/revisions"}],"predecessor-version":[{"id":136311,"href":"https:\/\/uwm.edu\/news\/wp-json\/wp\/v2\/posts\/136310\/revisions\/136311"}],"wp:attachment":[{"href":"https:\/\/uwm.edu\/news\/wp-json\/wp\/v2\/media?parent=136310"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/uwm.edu\/news\/wp-json\/wp\/v2\/categories?post=136310"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/uwm.edu\/news\/wp-json\/wp\/v2\/tags?post=136310"},{"taxonomy":"section","embeddable":true,"href":"https:\/\/uwm.edu\/news\/wp-json\/wp\/v2\/section?post=136310"},{"taxonomy":"display_categories","embeddable":true,"href":"https:\/\/uwm.edu\/news\/wp-json\/wp\/v2\/display_categories?post=136310"},{"taxonomy":"related-coverage","embeddable":true,"href":"https:\/\/uwm.edu\/news\/wp-json\/wp\/v2\/related-coverage?post=136310"},{"taxonomy":"uwmnews-feed","embeddable":true,"href":"https:\/\/uwm.edu\/news\/wp-json\/wp\/v2\/uwmnews-feed?post=136310"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}