{"id":136301,"date":"2024-08-29T13:02:53","date_gmt":"2024-08-29T18:02:53","guid":{"rendered":"https:\/\/uwm.edu\/news\/?p=136301"},"modified":"2024-09-03T12:13:59","modified_gmt":"2024-09-03T17:13:59","slug":"uwms-new-logo-reflects-digital-needs-while-honoring-heritage","status":"publish","type":"post","link":"https:\/\/uwm.edu\/news\/uwms-new-logo-reflects-digital-needs-while-honoring-heritage\/","title":{"rendered":"51ÁÔÆæ&#8217;s new logo reflects digital needs while honoring heritage"},"content":{"rendered":"<p>51ÁÔÆæ has unveiled an updated logo that enhances readability and accessibility on digital platforms while continuing to honor the school\u2019s ties to Milwaukee.<\/p>\n<p>The new logo will be introduced first on digital platforms, including uwm.edu, and shared with campus on Sept. 12 during the chancellor\u2019s plenary. Signage and other materials will be updated as part of their normal lifecycle to control costs.<\/p>\n<p>The updated logo is part of a project to update and enhance the <a href=\"https:\/\/uwm.edu\/marcomm\/build-the-brand\/\">university\u2019s brand<\/a> that has been in the works for over a year. More than 500 members of the campus community have provided input on the brand work through surveys, email, workshops and committees. Logo-specific input was received from students, alumni, faculty and staff, including designers from across campus and members of the Accessibility Resource Center.<\/p>\n<p>\u201cOur current logo was created a quarter of a century ago, and the world has shifted in seismic ways since then,\u201d 51ÁÔÆæ Chancellor Mark Mone said. \u201cTo stay competitive, 51ÁÔÆæ must have a brand that not only feels current and relatable but also reflects our commitment to accessibility. So much of the higher education experience takes place online, and I\u2019m excited that we now have a logo that functions more effectively in that space.\u201d<\/p>\n<p>The current UW-Milwaukee logo, created in 1999, features a double wave that has become a cherished symbol of the campus community. The two waves represent the Milwaukee River and Lake Michigan and symbolize the university\u2019s commitment to our city, state and environment. The new\u202flogo\u202freshapes and enhances the\u202fdouble\u202fwave, symbolizing the impact we make locally and globally.<\/p>\n<p>The current logo also includes a combination of serif and sans serif fonts. Serif fonts, such as Times New Roman, have small \u201cfeet\u201d on the ends of the letters, which can make them difficult to read, especially for people with visual impairments. 51ÁÔÆæ is a leader in <a href=\"https:\/\/uwm.edu\/rehabilitation-sciences-technology\/research\/laboratories\/assistive-tech-universal-access\/\">research on <\/a>accessibility and mobility, and the primary goal of the update was to develop a more accessible logo that exclusively uses sans serif fonts, which don\u2019t have the feet on the ends of the letters.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>51ÁÔÆæ has unveiled an updated logo that enhances readability and accessibility on digital platforms while continuing to honor the school\u2019s ties to Milwaukee. The new logo will be introduced first on digital platforms, including uwm.edu, and shared with campus on Sept. 12 during the chancellor\u2019s plenary. Signage and other materials will be updated as part [&hellip;]<\/p>\n","protected":false},"author":40008,"featured_media":136302,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","uwm_wg_additional_authors":[]},"categories":[174],"tags":[],"section":[122,126],"display_categories":[352,116],"related-coverage":[],"uwmnews-feed":[],"class_list":["post-136301","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","section-campus-community","section-campus-news","display_categories-top-story-tertiary","display_categories-top-story-section"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>51ÁÔÆæ&#039;s new logo reflects digital needs while honoring heritage<\/title>\n<meta name=\"description\" content=\"51ÁÔÆæ has unveiled an 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