{"id":118948,"date":"2023-03-22T10:45:33","date_gmt":"2023-03-22T15:45:33","guid":{"rendered":"https:\/\/uwm.edu\/news\/?p=118948"},"modified":"2023-05-10T15:46:46","modified_gmt":"2023-05-10T20:46:46","slug":"flexride-proves-microtransit-can-connect-unemployed-with-jobs","status":"publish","type":"post","link":"https:\/\/uwm.edu\/news\/flexride-proves-microtransit-can-connect-unemployed-with-jobs\/","title":{"rendered":"FlexRide proves microtransit can connect unemployed with jobs"},"content":{"rendered":"

Suburban employers have job vacancies they can\u2019t fill. There are plenty of job seekers in Milwaukee County, but many don\u2019t own a vehicle and the Milwaukee County Transit System can provide service only to the county line.<\/p>\n

To try to solve this mismatch, 51ÁÔÆæ urban planners partnered with the Southeastern Wisconsin Regional Planning Commission (SEWRPC) and other agencies last year to build and test a microtransit system called FlexRide. That\u2019s an on-demand option that is more flexible than the fixed bus routes. Think of Uber or UberX Share.<\/p>\n

Now, after a year of operating the FlexRide pilot program<\/a>, the number of returning riders continues to grow steadily. The number of riders in November topped 2,300. Currently, ridership hovers around 200 per day.<\/p>\n

51ÁÔÆæ Professor Robert Schneider and his students are analyzing the data from surveys collected March 1 to Nov. 30, 2022, to see whether FlexRide allowed city residents to be employed in the suburbs where more jobs are available. Though they haven\u2019t completed the assessment yet, Schneider said, they have promising indicators.<\/p>\n

\u201cWhat we can say is, we see that the most frequent riders of the service had slightly higher incomes than some of the people who didn\u2019t ride as often,\u201d he said. \u201cAnd our guess, without knowing more, is that those riders were able to either keep a job or get a job, leading to a more stable income than people who didn’t continue to use the service.\u201d<\/p>\n

The idea for FlexRide took off after Ivy Hu, former 51ÁÔÆæ professor of urban planning, applied for funding through the National Science Foundation in 2021. The NSF provided $50,000 for planning and $1 million for operating the service for a year.<\/p>\n

\u201cWith local transit systems facing significant funding challenges, there was no feasible way to test out a new on-demand transportation program without those NSF funds and the great partnership formed around this pilot,\u201d said Eric Lynde, chief special projects planner at SEWRPC.<\/p>\n

In Milwaukee, FlexRide connects city neighborhoods on the near north side with employment hubs in Butler and Menomonee Falls. Riders are picked up in two Milwaukee zones. Zone 1 is closest to the Waukesha employers and the fare from that zone is free. Zone 2 is farther from the employment destinations, and riders pay $1.50 each way for the service.<\/p>\n

Testing the fare<\/h3>\n

\u00a0<\/strong>FlexRide is intended to be what is often called a \u201clast mile solution,\u201d in which riders take the Milwaukee County Transit System to the end of its route and then take FlexRide the rest of the way. But the researchers found that two-thirds of riders made the request from the paid zone.<\/p>\n

Once a rider requests a ride, either through the app or by a phone call, a vehicle picks them up within 10-15 minutes in a location close to their location, such as the nearest intersection. The service has been operating weekdays from 4:30 a.m. to 11:30 p.m.<\/p>\n

Schneider said the pilot project has confirmed that a need exists and that riders are willing to pay a fare.<\/p>\n

\u201cThe challenge with this, is that it\u2019s expensive to provide,\u201d he said. \u201cAnd so, as FlexRide moves toward the future, officials have to try to figure out how to make it sustainable.\u201d<\/p>\n

Lynde said he hopes insight from Schneider\u2019s analysis will reveal what a sustainable design of the service could look like. The fare structure for the pilot, which is still in effect, was never intended to be permanent, he said. The purpose was to test rider preferences.<\/p>\n

Now the partners are trying to determine how raising the fare could affect the number of riders using the service.<\/p>\n

In surveys, Schneider and his team asked those who applied to use the service if they were willing to pay for it \u2013 and how much. Answers ranged from $2 or $3 on up to $10.<\/p>\n

\u201cBy comparison, for a lot of people, a ballpark estimate of taking a Lyft or an Uber for this type of trip would be $20 to $25. So it\u2019s reasonable that some people would be willing to pay $10,\u201d he said.<\/p>\n

Making the service sustainable<\/h3>\n

The next iteration of the service model may also make other changes, Lynde said.<\/p>\n

For example, as 2022 wore on and ridership increased, the service shifted to taking more than one rider at a time with several pickup points along the way, adding to the efficiency, he said. Businesses may be willing to help support the service financially by covering part or all of an employee\u2019s fare, he said.<\/p>\n

Schneider\u2019s team also have gleaned a better picture of who is using the services regularly.<\/p>\n

Riders and applicants to the services were majority African American and had no access to a vehicle. Other demographics include:<\/p>\n

    \n
  • Over 60% were younger than 35.<\/li>\n
  • 55% were unemployed.<\/li>\n
  • 59% were very low income, meaning they made less than $1,500 a month, but the most frequent riders had a wider range of income levels.<\/li>\n<\/ul>\n

    \u201cUnderstanding what riders prefer and why they prefer it is important as the service undergoes key changes over the next few months,\u201d Lynde said. \u201c51ÁÔÆæ has provided loads of information that has been used to improve the service and plan for the future.\u201d<\/p>\n

    The next stage of FlexRide will launch April 1 and continue through 2024 thanks to a $4.2 million grant from the\u00a0Wisconsin Economic Development Corporation. The new funding was secured by MobiliSE, a nonprofit organization that unites regional leaders around transportation issues and seeks solutions.<\/p>\n

    With this new funding, MobiliSE plans to expand the service into Franklin and New Berlin, and coordinate with child-care centers in FlexRide\u2019s service zones to make them safe and convenient pickup spots for FlexRide passengers.<\/p>\n

    \u201cOur region is fortunate that NSF provided the funding to try something new for our region, and that 51ÁÔÆæ and SEWRPC stepped up to launch a groundbreaking pilot,\u201d said Dave Steele, MobiliSE executive director. \u201cAs we look to the future of FlexRide Milwaukee, we know the demand for this type of service is there. We\u2019re serving a critical need in our community.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

    A pilot program directed by 51ÁÔÆæ professors has shown enough promise that it will continue through 2024 with the help of a $4.2 million grant from the Wisconsin Economic Development Corporation.<\/p>\n","protected":false},"author":836,"featured_media":118951,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","uwm_wg_additional_authors":[]},"categories":[174],"tags":[],"section":[246],"display_categories":[115,116],"related-coverage":[260],"uwmnews-feed":[344,144,146],"class_list":["post-118948","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","section-business-world-affairs","display_categories-top-story-secondary","display_categories-top-story-section","related-coverage-community-engagement","uwmnews-feed-arts-architecture","uwmnews-feed-architecture-urban-planning","uwmnews-feed-urban-planning"],"yoast_head":"\nFlexRide proves 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