{"id":117718,"date":"2023-02-13T13:25:05","date_gmt":"2023-02-13T19:25:05","guid":{"rendered":"https:\/\/uwm.edu\/news\/?p=117718"},"modified":"2023-02-16T11:44:28","modified_gmt":"2023-02-16T17:44:28","slug":"alum-and-wife-dip-into-the-chocolate-business","status":"publish","type":"post","link":"https:\/\/uwm.edu\/news\/alum-and-wife-dip-into-the-chocolate-business\/","title":{"rendered":"Alum and wife dip into the chocolate business"},"content":{"rendered":"<p style=\"font-weight: 400\">Cole VanderLeest is putting his 51ÁÔÆæ business degree to tasty use.<\/p>\n<p style=\"font-weight: 400\">He is one half of the husband-wife team who run DC Chocolate Design in Door County and <a href=\"https:\/\/dcchocolatedesign.com\/\">online.<\/a> While Cole uses his talents to handle accounting, marketing, social media, purchasing and the other skills needed to run a small business, Kara VanderLeest is the \u201ctalent\u201d of the operation, he said. She produces the delectable handmade chocolates that form the core of their business. \u00a0They also operate a coffee shop.<\/p>\n<p style=\"font-weight: 400\">The couple started the business in 2018. Kara, who has a degree in food science, at first worked out of a commercial kitchen in their home while Cole continued to work his day job as a restaurant manager. It was a good way to start out, said Cole, with low overhead and a steady income. \u201cThe first three years we were pretty sure we could support ourselves.\u201d<\/p>\n<figure id=\"attachment_117728\" aria-describedby=\"caption-attachment-117728\" style=\"width: 250px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-117728\" src=\"https:\/\/uwm.edu\/news\/wp-content\/uploads\/sites\/41\/2023\/02\/PXL_20220712_214552990-250x300-1.jpg\" alt=\"\" width=\"250\" height=\"300\" \/><figcaption id=\"caption-attachment-117728\" class=\"wp-caption-text\">Owning and operating a family business sometimes means bringing the kids to work, as baby Khloe joins her parents Cole and Kara VanderLeest. (Photo courtesy of Cole and Kara VanderLeest)<\/figcaption><\/figure>\n<p style=\"font-weight: 400\">Two years ago, they took the plunge and became full-time small business owners, moving into their own retail space in the Top of the Hill shops in Fish Creek. \u201cAfter Cole joined the business, it was a little scary, but we knew our wholesale business could pay the rent on the new retail space,\u201d Kara said.<\/p>\n<p style=\"font-weight: 400\">High end chocolates definitely are a niche business, but after the first three years at home, they already had loyal customers and name recognition, Cole said. \u201cDoor County is a very supportive community. It\u2019s a really great place to start a business because everybody wants to give you a try at least. And we have a good product.\u201d<\/p>\n<p style=\"font-weight: 400\">The business was a perfect fit for their combined skills, Kara said.<\/p>\n<p style=\"font-weight: 400\">She had done an internship at ADM Cocoa in Milwaukee between her junior and senior year while a food science major. She joined ADM after graduation. \u201cI\u2019ve always loved chocolate and that kind of told me chocolate could be career.\u201d<\/p>\n<p style=\"font-weight: 400\">Cole, who was born and raised in Door County\u2019s Sturgeon Bay, came to 51ÁÔÆæ after starting at UW-Stevens Point because he wanted the experience of a larger city. He switched from education to business during his sophomore year, focusing on supply chain and management.<\/p>\n<figure id=\"attachment_117730\" aria-describedby=\"caption-attachment-117730\" style=\"width: 300px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-117730\" src=\"https:\/\/uwm.edu\/news\/wp-content\/uploads\/sites\/41\/2023\/02\/dcchocolate-01323-300x200-1.jpg\" alt=\"\" width=\"300\" height=\"200\" \/><figcaption id=\"caption-attachment-117730\" class=\"wp-caption-text\">One of DC Chocolate Design&#8217;s first products was a chocolate bar stamped with a map of Door County. (Photo courtesy of Cole and Kara VanderLeest)<\/figcaption><\/figure>\n<p style=\"font-weight: 400\">The Lubar School of Business gave him a great base for running a small business, he said. \u201cIt helps to have a background and feel confident you can do a certain thing.\u201d<\/p>\n<p style=\"font-weight: 400\">The couple met through mutual friends seven years go and decided to move to Door County after he received a job offer there, running a restaurant where he\u2019d worked part-time in high school and college.<\/p>\n<p style=\"font-weight: 400\">Kara was looking for a job but decided to start a business instead. \u201cThere wasn\u2019t a lot of chocolate making in Door County then,\u201d she said. They bought a house and turned one room into a licensed commercial kitchen.<\/p>\n<p style=\"font-weight: 400\">Cole\u2019s father has had a small business doing soil testing for more than 30 years in Door County, and that inspired him, Cole said. \u201cI always knew I wanted to run a small business.\u201d<\/p>\n<p style=\"font-weight: 400\">One of DC Chocolate Design\u2019s first products was a chocolate bar stamped with a map of Door County, an excellent souvenir for visitors. The VanderLeests have since expanded into a wide variety of chocolates \u2013 bars, truffles, hot chocolate and other products. Ingredients include dark and milk chocolate, creams, caramels and, being in Door County, cherries. They sell their chocolates wholesale and retail as well as online and do custom orders for special events.<\/p>\n<figure id=\"attachment_117729\" aria-describedby=\"caption-attachment-117729\" style=\"width: 300px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-117729\" src=\"https:\/\/uwm.edu\/news\/wp-content\/uploads\/sites\/41\/2023\/02\/dcchocolate-01280-300x200-1.jpg\" alt=\"\" width=\"300\" height=\"200\" \/><figcaption id=\"caption-attachment-117729\" class=\"wp-caption-text\">Chocolates and other treats are handmade. (Photo courtesy of Cole and Kara VanderLeest)<\/figcaption><\/figure>\n<p style=\"font-weight: 400\">The VanderLeests created an Advent calendar featuring a different chocolate every day, which sold well during the past two holiday seasons. A Milwaukee Journal Sentinel article in November about their business brought an influx of buyers.<\/p>\n<p style=\"font-weight: 400\">January was break time, Cole said: \u201cWinter is definitely the slowest season in Door County.\u201d That gives them the opportunity to \u201ctake a deep breath and plan for next year.\u201d It also gives them more time to spend with their 8-month-old daughter, Khloe, who regularly joins them in the shop.<\/p>\n<p style=\"font-weight: 400\">Now they\u2019re open on weekends and gearing up for Valentine\u2019s Day. Kara is developing new flavors for that holiday and the upcoming year. These include a chocolate rosewater cream with dark chocolate ganache, and another featuring strawberries and cream.<\/p>\n<p style=\"font-weight: 400\">Being around all that chocolate doesn\u2019t lead them to overindulgence.<\/p>\n<p style=\"font-weight: 400\">\u201cI love chocolate and it\u2019s always been one of my favorite foods, but when you\u2019re constantly around it, there\u2019s no scarcity ever,\u201d Kara said. \u201cWe eat chocolate every day, but a couple pieces, not a whole bar or bag, because there\u2019s always more \u2013 there\u2019s 500 pounds in the back.\u201d<\/p>\n<p style=\"font-weight: 400\">\u201cChocolate every day is good for you,\u201d Cole added.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Two years ago, Cole and Kara VanderLeest took the plunge and opened their own shop in Door County selling gourmet sweets. <\/p>\n","protected":false},"author":835,"featured_media":117727,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","uwm_wg_additional_authors":[]},"categories":[174],"tags":[],"section":[132,246],"display_categories":[115,116],"related-coverage":[267],"uwmnews-feed":[162],"class_list":["post-117718","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","section-business","section-business-world-affairs","display_categories-top-story-secondary","display_categories-top-story-section","related-coverage-entrepreneurship","uwmnews-feed-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - 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