{"id":115137,"date":"2023-01-09T15:27:59","date_gmt":"2023-01-09T21:27:59","guid":{"rendered":"https:\/\/uwm.edu\/news\/?p=115137"},"modified":"2023-05-30T13:36:16","modified_gmt":"2023-05-30T18:36:16","slug":"uwm-alum-creates-a-business-interpreting-in-sign-language-for-pro-sports-teams","status":"publish","type":"post","link":"https:\/\/uwm.edu\/news\/uwm-alum-creates-a-business-interpreting-in-sign-language-for-pro-sports-teams\/","title":{"rendered":"51ÁÔÆæ alum creates a business interpreting in sign language for pro sports teams"},"content":{"rendered":"

What is Giannis Antetokounmpo in American Sign Language?<\/p>\n

All you have to do is fingerspell \u201cGiannis\u201d and everybody understands that you mean the world-famous Milwaukee Bucks player, Brice Christianson says. Because ASL can be a fluid language, some might use the signs for Greek and basketball, but Christianson prefers the more classic approach as understandable to more people who are Deaf and hard of hearing.<\/p>\n

Christianson is an alumnus of 51ÁÔÆæ\u2019s Interpreter Training Program in the School of Education who has made a business out of sports and entertainment interpreting. He launched P-X-P (which stands for \u201cplay by play\u201d) two years ago. He\u2019s a professional sign language interpreter and the founder and CEO of the business.<\/p>\n

He has interpreted news conferences and ceremonies for the Milwaukee Bucks, and last year he interpreted the state of the league address<\/a> for National Hockey League commissioner Gary Bettman before the Stanley Cup finals. That was the first time the NHL used an ASL interpreter for the event.<\/p>\n

\"\"
Brice Christianson interprets as Milwaukee Bucks coach Mike Budenholzer talks with media after a recent game. (Screenshot via NBA.com)<\/figcaption><\/figure>\n

\u201cBrice has been and continues to be an incredible resource to the Deaf community,\u201d said Barry Baum, chief communications officer of the Milwaukee Bucks and Fiserv Forum. \u201cFans in the Deaf community have shown incredible appreciation of having him sign our press conferences for the coach and players, pre-game and post-game.\u201d<\/p>\n

Christianson\u2019s career grew out of his family background, though it wasn\u2019t a straight and easy path. Growing up in Appleton, ASL was his first language because both of his parents were Deaf. He remembers going to sporting events with his dad and \u201cinterpreting\u201d for him \u2013 Christianson puts the quote marks around interpreting because \u201cI had limited language at the time. Whatever I heard, I had to parse together and think of what was important for my dad.\u201d<\/p>\n

He initially planned to become a nurse and started school at Western Technical College in La Crosse, but soon found that wasn\u2019t the right career choice for him. But, when he was working as a phlebotomist at Gunderson Lutheran Hospital, he connected with a Deaf patient and discovered a new path.<\/p>\n

\"\"
Brice Christianson interprets as National Hockey League commissioner Gary Bettman talks before the Stanley Cup finals in June. (Photo courtesy of Brice Christianson)<\/figcaption><\/figure>\n

He applied to an ASL Interpreting program in Oregon. However, he needed a letter of recommendation from a certified ASL Interpreter, so he asked a woman who had been his mother\u2019s consistent interpreter in the community. She was a 51ÁÔÆæ alum, and said she\u2019d write the letter -\u2013 if he also applied to 51ÁÔÆæ.<\/p>\n

There was only one problem, Christianson said: \u201cMy grades sucked.\u201d He was initially turned down at 51ÁÔÆæ but wrote a one-page letter of appeal, explaining how passionate he was about becoming an interpreter.<\/p>\n

His appeal worked.<\/p>\n

\u201cWhoever read my appeal believed in my passion and what I had to say. I never met this person, but when I came here to school, there was always this obligation to make sure that person made the right choice. I was going to get good grades, be on honors and succeed. Everything really started with that person who approved that appeal. I am still grateful for that opportunity.\u201d<\/p>\n

Podcast sparks interest<\/h3>\n

His interest in sports interpreting initially grew out of a podcast he started about the Green Bay Packers five years ago. A good friend, who is now his business partner, is Deaf. That friend suggested he provide interpreting for the podcast to make it accessible for the Deaf community.<\/p>\n

\u201cThat\u2019s when it clicked. I thought about my dad growing up and then I thought, \u2018Yeah, you\u2019re right.\u2019\u201d He started recording video to go with the podcast, adding ASL interpreting. That podcast attracted media attention. \u201cFrom there I really started looking at the inaccessibility of sports within the Deaf community, but I just didn\u2019t know where to begin.\u201d<\/p>\n

He was working as an ASL interpreter when a friend who was a box office manager at the Pabst Theater Group asked if he could help them overhaul their interpreting services. That pro bono effort led to a recommendation when the Fiserv Forum opened and was looking for help with interpreting services. Through that connection he met Kieran Nulty, then vice president of arena experience for the Bucks. Over lunch one day, Christianson suggested the idea of adding ASL interpreting to the Bucks\u2019 fan experience, specifically Coach Mike Budenholzer\u2019s postgame press conference.<\/p>\n

While closed captioning is accessible, Christianson said, providing Deaf and hard of hearing fans access to their own visual language conveys more of the emotion, inflection and tone of what is being said.<\/p>\n

Profiled in New York Times<\/h3>\n

Bucks management and Budenholzer liked the idea, and Christianson began interpreting Budenholzer\u2019s postgame news conferences at the start of the 2019 season. Christianson and the Bucks, who were having an amazing season, were profiled in the New York Times<\/a>.<\/p>\n

Then the pandemic changed everything. The NBA shut down in March 2020, then resumed in a bubble at Walt Disney World in Orlando in July, open only to players, coaches and a limited number of staffers.<\/p>\n

Christianson had to quickly learn some new skills, so he could continue providing access for the Milwaukee Bucks.<\/p>\n

\u201cWhen the Bucks transitioned to the NBA bubble, I did everything remotely. Everything had been in person before.\u201d<\/p>\n

He learned how to do online editing and picture-in-picture videos, which lets the user watch a video in a small window pinned to the corner of the screen. About that time, people began to reach out, \u201csaying what you\u2019re doing is pretty neat,\u201d suggesting he start his own business.<\/p>\n

Business expands<\/h3>\n

P-X-P recently celebrated its second anniversary. In addition to doing sports-related interpreting for the NHL and hockey teams like the Seattle Kraken, the company is involved with other events and entertainment. Christianson works with collaborators Jason Altmann, chief operating officer, and Carly Zimmerman, chief communications officer.<\/p>\n

P-X-P has expanded its work with the NHL as well as providing consulting when requested for the Bucks. Christianson continues to interpret the postgame shows with the coach and others. For Fiserv Forum, the firm coordinates all the requests for interpreting services and provides interpreting and consulting services as requested for all the music and entertainment-related shows.<\/p>\n

\u201cThings are going well,\u201d Christianson said. \u201cIt\u2019s very rewarding and humbling to run your own business.\u201d<\/p>\n

‘An easy decision’ for the Bucks<\/h3>\n

Peter Feigin, president of the Bucks and Fiserv Forum, hired Christianson. Christianson explained so well and eloquently how important this was to Deaf fans, that \u201cit was an easy decision we made to bring him on,\u201d Baum said.<\/p>\n

The Bucks were the first NBA team to hire an American Sign Language interpreter, and his work is seen internationally through the team\u2019s social media.<\/p>\n

\u201cWe hope more teams hire him for his services because it\u2019s very meaningful to a huge community in Milwaukee and beyond,\u201d Baum said. \u201cWe hope the work he\u2019s doing with us is noticed by teams all over the country because he is excellent at what he does. We\u2019re thrilled to have him.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

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