{"id":103882,"date":"2022-03-10T12:09:09","date_gmt":"2022-03-10T18:09:09","guid":{"rendered":"https:\/\/uwm.edu\/news\/?p=103882"},"modified":"2023-05-10T15:46:47","modified_gmt":"2023-05-10T20:46:47","slug":"business-government-leaders-laud-launch-of-flexride-project","status":"publish","type":"post","link":"https:\/\/uwm.edu\/news\/business-government-leaders-laud-launch-of-flexride-project\/","title":{"rendered":"Business, government leaders laud launch of FlexRide project"},"content":{"rendered":"<div>\n<p>A new service led by 51ÁÔÆæ researchers that connects workers with jobs is very much needed, local leaders said Wednesday.<\/p>\n<\/div>\n<div>\n<p>Craig Armstrong, president of Scan-Pac Manufacturing in Menomonee Falls, said some of his employees occasionally have transportation challenges, and have to turn to friends or family members to give them a ride. As a result, they may have to arrive two hours early or wait two hours at the end of their shift for a ride, he said. Although the company helps out with Ubers and taxis, the lack of transportation is an issue for their business, not just in attracting new employees but also in helping existing workers, he said.<\/p>\n<\/div>\n<div>\n<p>\u201cAs an employer, we feel we really have to engage in removing some of the barriers to job opportunities,\u201d Armstrong said.<\/p>\n<\/div>\n<div>\n<p>Armstrong was one of the speakers at the formal launch of FlexRide Milwaukee, held Wednesday morning at Sherman Phoenix.<\/p>\n<h3>Filling a need for workers and employers<\/h3>\n<\/div>\n<div>\n<p>FlexRide Milwaukee, funded by a $1 million grant from the\u00a0<a href=\"https:\/\/nsfcivicinnovation.org\/stage-2-awardees\/#milwaukee\" rel=\"noopener\" target=\"_blank\">National Science Foundation<\/a> to the University of Wisconsin-Milwaukee and the Southeastern\u00a0 Wisconsin Regional Planning Commission, is testing new ways of connecting workers from Milwaukee neighborhoods to jobs in suburban Menomonee Falls and Butler. Lingqian \u201cIvy\u201d Hu, professor and chair of the urban planning department at 51ÁÔÆæ\u2019s\u00a0<a href=\"https:\/\/uwm.edu\/sarup\/\" rel=\"noopener\" target=\"_blank\">School of Architecture and Urban Planning<\/a>, is principal investigator and leads the pilot project.<\/p>\n<\/div>\n<div>\n<p>FlexRide launched the second week of February, with shuttles picking up adult Milwaukee residents from one of five sites (all on existing bus routes) in and around the city\u2019s north and northwest sides, and dropping them at any employer in the service areas within Menomonee Falls and Butler. So far 15 employers in these areas have signed up.<\/p>\n<\/div>\n<div>\n<p>Chia Vang, 51ÁÔÆæ\u2019s vice chancellor for diversity, equity and inclusion, highlighted some of the numbers that show the need to connect unemployed city residents with suburban employers who have jobs to fill.<\/p>\n<h3>&#8220;Need and deserve efficient and affordable transportation&#8221;<\/h3>\n<\/div>\n<div>\n<p>Among the nearly 130 participants eligible to use FlexRide so far, 74% are unemployed, 75% are Black, 60% are women and 56% live in very high poverty situations (less than $1,500 per month in income) and 80% do not have working vehicles.<\/p>\n<\/div>\n<div>\n<p>\u201cThese community members need and deserve efficient and affordable transportation,\u201d Vang said. \u201cThe team brings a new, innovative form of transportation technology \u2013 on-demand micro-transit \u2013 to serve these community members.\u201d<\/p>\n<\/div>\n<div>\n<p>FlexRide is designed to be accessible to all riders \u2013 including those with disabilities, those without a smartphone and those without a credit or debit card, Vang added.<\/p>\n<h3>Partnerships and collaboration<\/h3>\n<\/div>\n<div>\n<p>Speakers at the launch event emphasized the public-private partnerships and regional collaboration involved in testing the flexible ride program and the economic and equity benefits.<\/p>\n<\/div>\n<div>\n<p>In addition to the 51ÁÔÆæ team and the Southeastern Wisconsin Regional Planning Commission, other project partners include the Milwaukee County Transit System, Employ Milwaukee, the Waukesha-Ozaukee-Washington Workforce Development Board, Waukesha County Business Alliance, Waukesha County Center for Growth and MobiliSE.<\/p>\n<\/div>\n<div>\n<p>Milwaukee County Executive David Crowley said one way of ending the area\u2019s reputation of hypersegregation is to expand mobility, connecting residents to job opportunities that exist beyond residents\u2019 neighborhoods. In addition, improved transit will make it easier to recover from the pandemic, Crowley said.<\/p>\n<\/div>\n<div>\n<p>The Milwaukee Public Transit System serves 150,000 riders daily, but adding flexible options can help close some existing gaps, noted Dave Steele, executive director of MobiliSE. \u201cWe have a strong transit system, but without a car, many people are cut off from job opportunities.\u201d<\/p>\n<h3>Closing the last mile<\/h3>\n<\/div>\n<div>\n<p>Several speakers mentioned the \u201cfirst and last mile\u201d issue \u2013 the first mile from home and the last mile to the job, which are often the most difficult to serve. \u201cBy closing these gaps, we can expand transportation, giving people the opportunity to focus on their own economic upward mobility,\u201d Crowley said.<\/p>\n<\/div>\n<div>\n<p>Speakers emphasized that transit is the not the only issue contributing to the imbalance between unemployed workers and the employers who need them, but it is one critical component.<\/p>\n<\/div>\n<div>\n<p>Milwaukee Acting Mayor Cavalier Johnson said that it is also important to bring employers to the city as well as providing transportation flexibility so residents can find family-supporting work, establish careers and build wealth. \u201cWe have challenges with transportation in our region, but FlexRide represents the hope we can move forward to a better day.\u201d<\/p>\n<\/div>\n<div>\n<p>The FlexRide system uses smaller vehicles and allows for changes to the route and service schedule to meet riders\u2019 needs, and based on rider feedback. For example, the system recently expanded its hours (4:30 a.m. to 11:30 p.m.) to accommodate workers on different shifts.<\/p>\n<h3>51ÁÔÆæ integral<\/h3>\n<\/div>\n<div>\n<p>Vang noted that 51ÁÔÆæ\u2019s team was integral to the effort to launch the pilot project. In addition to Hu, the 51ÁÔÆæ team includes Bob Schneider, professor of urban planning, Yaidi Cancel Martinez, researcher for the Center for Economic Development, and 51ÁÔÆæ students Grace Gent, Amber Wycklendt, TC [Tathagato] Chakraborty) and Elijah Hart.<\/p>\n<\/div>\n<div>\n<p>FlexRide Milwaukee is an example of 51ÁÔÆæ\u2019s contribution to the communities \u2013 advancing a more equitable and inclusive society, Vang said.<\/p>\n<\/div>\n<div>\n<p>\u201cAs we know with research, we are constantly learning, experimenting and improving our work.\u201d The federal research funding allows 51ÁÔÆæ to provide robust research results that inform future, permanent services that connect workers with jobs, she said.\u201d<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A new service led by 51ÁÔÆæ researchers that connects workers with jobs is very much needed, local leaders said Wednesday.<\/p>\n","protected":false},"author":835,"featured_media":103852,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","uwm_wg_additional_authors":[]},"categories":[174],"tags":[],"section":[132,246],"display_categories":[115,116],"related-coverage":[260,338],"uwmnews-feed":[344,153,144,146],"class_list":["post-103882","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","section-business","section-business-world-affairs","display_categories-top-story-secondary","display_categories-top-story-section","related-coverage-community-engagement","related-coverage-research","uwmnews-feed-arts-architecture","uwmnews-feed-graduate","uwmnews-feed-architecture-urban-planning","uwmnews-feed-urban-planning"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - 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