{"id":461,"date":"2022-09-12T10:55:13","date_gmt":"2022-09-12T15:55:13","guid":{"rendered":"https:\/\/uwm.edu\/marcomm\/services-resources\/emailing-students-employees-guidelines\/"},"modified":"2026-04-02T12:15:09","modified_gmt":"2026-04-02T17:15:09","slug":"guidelines-emailing-students-employees","status":"publish","type":"page","link":"https:\/\/uwm.edu\/marcomm\/services-resources\/guidelines-emailing-students-employees\/","title":{"rendered":"Guidelines on Emailing Students and Employees"},"content":{"rendered":"\n<div class=\"uwm-l-row\">\n<div class=\"uwm-l-col\">\n<h2 class=\"wp-block-heading\">Employees and Enrolled Students<\/h2>\n\n\n\n<p>We want to be respectful of students\u2019 and employees\u2019 time. Many have expressed concern about the volume of email they receive. With that in mind, emails sent to all students or all employees must meet the following criteria:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The topic should be of interest to all students and\/or all faculty and staff members.<\/li>\n\n\n\n<li>The topic should be something that impacts their success as students or their ability to do their jobs.<\/li>\n\n\n\n<li>Marketing emails that promote a specific program or event are not appropriate.<\/li>\n<\/ul>\n\n\n\n<p>Messages that meet the above criteria must be approved by the appropriate division head and the vice chancellor for Marketing &amp; Communications via the&nbsp;<a href=\"https:\/\/uwm.edu\/marcomm\/services-resources\/request-campus-wide-email\/\">Campus-Wide Email Request Form.<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Enrolled Students, Affiliated vs Unaffiliated<\/h2>\n\n\n\n<p>In addition, the provost has determined that departments, programs and colleges may communicate only with affiliated students, defined as students who are enrolled in the program with which the sender is affiliated. For example, a department may email its majors, and a college can email its own students.<\/p>\n\n\n\n<p>Departments, programs and colleges may communicate with unaffiliated students only with the written permission of the dean of the college with which those students are affiliated. The dean should consider the purpose of the email and balance whether anticipated student interest in its content outweighs concerns about overall student email volume. Communications directed to students enrolled in multiple schools and colleges may be approved by the provost in consultation with the deans.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Prospective Students<\/h2>\n\n\n\n<p>All communication with prospective (not yet enrolled) students must be managed through the campus customer relationship management tool. Please contact the Office of Undergraduate Admissions if you have questions about this.<\/p>\n<\/div>\n\n\n\n<div class=\"uwm-l-col uwm-l-col--4 uwm-l-offset--1\">\n<div class=\"uwm-l-buttons--full\">\n<a class=\"uwm-c-button uwm-c-button--full uwm-u-mb-20\" href=\"https:\/\/uwm.edu\/marcomm\/services-resources\/request-campus-wide-email\/\" rel=\"\">Campus-wide Email Request<\/a>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"uwm-block-otp-nav \"><\/div><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":37709,"featured_media":0,"parent":52,"menu_order":9,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":"","uwm_wg_additional_authors":[]},"class_list":["post-461","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Marketing &amp; 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