{"id":117310,"date":"2025-01-22T18:07:27","date_gmt":"2025-01-23T00:07:27","guid":{"rendered":"https:\/\/uwm.edu\/marcomm\/?page_id=117310"},"modified":"2026-04-01T16:20:08","modified_gmt":"2026-04-01T21:20:08","slug":"video-support-for-campus-units-collaborating-with-agencies","status":"publish","type":"page","link":"https:\/\/uwm.edu\/marcomm\/services-resources\/video-support-for-campus-units-collaborating-with-agencies\/","title":{"rendered":"Video Support for Campus Units Collaborating with Agencies"},"content":{"rendered":"\n<p>When partnering with an external agency for video production, it\u2019s important to budget for MarComm support to ensure a polished, on-brand final product. While agencies handle much of the creative and technical work, certain tasks require MarComm\u2019s Multimedia team.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-marcomm-supports-your-video-project\"><strong>How MarComm Supports Your Video Project<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-production-support\">Production Support<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Retrieving existing footage from the 51ÁÔÆæ archive.<\/li>\n\n\n\n<li>Delivering footage to clients or agencies, either via hard drive or digital transfer, depending on file size and volume.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-post-production-support\">Post-Production Support<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reviewing video drafts and YouTube copy for quality assurance and adherence to 51ÁÔÆæ branding guidelines.<\/li>\n\n\n\n<li>Hosting finalized videos on 51ÁÔÆæ\u2019s official YouTube channel (<a href=\"https:\/\/youtube.com\/@uw-milwaukee\">youtube.com\/@uw-milwaukee<\/a>).<\/li>\n\n\n\n<li>Editing and fact-checking YouTube titles, descriptions, and video graphics to ensure accuracy and consistency.<\/li>\n\n\n\n<li>Uploading videos to YouTube with appropriate metadata, including titles, descriptions, tags, thumbnail images, and closed captions.\n<ul class=\"wp-block-list\">\n<li>Thumbnail image requirements: 1280&#215;720 pixels, JPG format, no larger than 2MB.<\/li>\n\n\n\n<li>Closed captioning options:\n<ul class=\"wp-block-list\">\n<li>Provided by the client.<\/li>\n\n\n\n<li>Facilitated by MarComm through a vendor at $1.99\/minute, with additional fees for rush requests.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>Please provide your Workday billing information to pay for the internal work when you <a href=\"https:\/\/uwm.edu\/marcomm\/services-resources\/marcomm-procurement-practice\/contracting-an-agency-for-marketing-communications-services\/\">submit your request to contract an agency<\/a>.<\/p>\n\n\n\n<p>By working with the MarComm team, you can ensure that your video aligns with 51ÁÔÆæ\u2019s branding and quality standards, reaching your audience effectively and professionally.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When partnering with an external agency for video production, it\u2019s important to budget for MarComm support to ensure a polished, on-brand final product. While agencies handle much of the creative and technical work, certain tasks require MarComm\u2019s Multimedia team. How &hellip;<\/p>\n","protected":false},"author":486,"featured_media":0,"parent":52,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":"","uwm_wg_additional_authors":[]},"class_list":["post-117310","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Marketing &amp; Communications<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uwm.edu\/marcomm\/services-resources\/video-support-for-campus-units-collaborating-with-agencies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Video Support for Campus Units Collaborating with Agencies\" \/>\n<meta property=\"og:description\" content=\"When partnering with an external agency for video production, it\u2019s important to budget for MarComm support to ensure a polished, on-brand final product. 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