{"id":116311,"date":"2024-05-30T09:36:35","date_gmt":"2024-05-30T14:36:35","guid":{"rendered":"https:\/\/uwm.edu\/marcomm\/?page_id=116311"},"modified":"2026-04-02T13:49:14","modified_gmt":"2026-04-02T18:49:14","slug":"contracting-an-agency-for-marketing-communications-services","status":"publish","type":"page","link":"https:\/\/uwm.edu\/marcomm\/services-resources\/marcomm-procurement-practice\/contracting-an-agency-for-marketing-communications-services\/","title":{"rendered":"Contracting an Agency for Marketing &amp; Communications Services"},"content":{"rendered":"\n<p>Please note that before starting the process of contracting an agency, you must <a href=\"\/\/uwm.edu\/marcomm\/project-intake\/\">submit an intake<\/a> to see if MarComm can provide the needed services.<\/p>\n\n\n<script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\nvar 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class='gf_invisible ginput_recaptchav3' data-sitekey='6Let4LkmAAAAAMDytJZITec55NB97k2BiShMXqPE' data-tabindex='0'><input id=\"input_778476dc2b389599ab5da289bcc9ef49\" class=\"gfield_recaptcha_response\" type=\"hidden\" name=\"input_778476dc2b389599ab5da289bcc9ef49\" value=\"\"\/><\/div>\n                        <div class='gform-body gform_body'><div id='gform_fields_27' class='gform_fields top_label form_sublabel_below description_below validation_below'><fieldset id=\"field_27_1\" class=\"gfield gfield--type-name gfield--input-type-name gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' >Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/legend><div class='ginput_complex ginput_container ginput_container--name no_prefix has_first_name no_middle_name has_last_name no_suffix gf_name_has_2 ginput_container_name gform-grid-row' id='input_27_1'>\n                            \n                            <span id='input_27_1_3_container' class='name_first gform-grid-col gform-grid-col--size-auto' >\n                                                    <input type='text' name='input_1.3' id='input_27_1_3' value=''   aria-required='true'     \/>\n                                                    <label for='input_27_1_3' class='gform-field-label gform-field-label--type-sub '>First<\/label>\n                                                <\/span>\n                            \n                            <span id='input_27_1_6_container' class='name_last gform-grid-col gform-grid-col--size-auto' >\n                                                    <input type='text' name='input_1.6' id='input_27_1_6' value=''   aria-required='true'     \/>\n                                                    <label for='input_27_1_6' class='gform-field-label gform-field-label--type-sub '>Last<\/label>\n                                                <\/span>\n                            \n                        <\/div><\/fieldset><div id=\"field_27_20\" class=\"gfield gfield--type-email gfield--input-type-email gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_27_20'>Email<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_email'>\n                            <input name='input_20' id='input_27_20' type='email' value='' class='large'    aria-required=\"true\" aria-invalid=\"false\"  \/>\n                        <\/div><\/div><div id=\"field_27_17\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_27_17'>Department or Unit<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_17' id='input_27_17' type='text' value='' class='large'     aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_27_4\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-full field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_27_4'>Which agency would you like to hire?<\/label><div class='ginput_container ginput_container_text'><input name='input_4' id='input_27_4' type='text' value='' class='large'      aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_27_19\" class=\"gfield gfield--type-html gfield--input-type-html gfield--width-full gfield_html gfield_html_formatted gfield_no_follows_desc field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  >Note: If you will pay the agency more than $5,000 this fiscal year, you must choose an agency from <a href=\"https:\/\/brand.wisc.edu\/vendor-partners\/\">UW-Madison&#8217;s marketing contract<\/a> that is willing to partner with 51ÁÔÆæ and your unit. Not all agencies can work with 51ÁÔÆæ due to potential conflicts of interest, and many agencies won&#8217;t accept small jobs.<\/div><div id=\"field_27_5\" class=\"gfield gfield--type-textarea gfield--input-type-textarea gfield_contains_required field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_27_5'>What is your goal in contracting an agency?<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_5' id='input_27_5' class='textarea large'  aria-describedby=\"gfield_description_27_5\"   aria-required=\"true\" aria-invalid=\"false\"   rows='10' cols='50'><\/textarea><\/div><div class='gfield_description' id='gfield_description_27_5'>The more specific you can be, the better. For example, \u201ccreate a Spanish-language video to air on Telemundo and raise visibility in the Spanish-speaking community\u201d is better than \u201ccreate a video that appeals to diverse audiences.\u201d<\/div><\/div><fieldset id=\"field_27_6\" class=\"gfield gfield--type-checkbox gfield--type-choice gfield--input-type-checkbox gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' >What services are needed to achieve this goal?<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/legend><div class='ginput_container ginput_container_checkbox'><div class='gfield_checkbox gfield_choice--select_all_enabled' id='input_27_6'><div class='gchoice gchoice_27_6_1'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_6.1' type='checkbox'  value='Copywriting'  id='choice_27_6_1'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_27_6_1' id='label_27_6_1' class='gform-field-label gform-field-label--type-inline'>Copywriting<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_27_6_2'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_6.2' type='checkbox'  value='Design'  id='choice_27_6_2'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_27_6_2' id='label_27_6_2' class='gform-field-label gform-field-label--type-inline'>Design<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_27_6_3'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_6.3' type='checkbox'  value='Digital ad placement'  id='choice_27_6_3'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_27_6_3' id='label_27_6_3' class='gform-field-label gform-field-label--type-inline'>Digital ad placement<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_27_6_4'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_6.4' type='checkbox'  value='Live streaming'  id='choice_27_6_4'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_27_6_4' id='label_27_6_4' class='gform-field-label gform-field-label--type-inline'>Live streaming<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_27_6_5'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_6.5' type='checkbox'  value='Marketing strategy and\/or messaging strategy'  id='choice_27_6_5'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_27_6_5' id='label_27_6_5' class='gform-field-label gform-field-label--type-inline'>Marketing strategy and\/or messaging strategy<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_27_6_6'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_6.6' type='checkbox'  value='Photography'  id='choice_27_6_6'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_27_6_6' id='label_27_6_6' class='gform-field-label gform-field-label--type-inline'>Photography<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_27_6_7'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_6.7' type='checkbox'  value='Videography'  id='choice_27_6_7'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_27_6_7' id='label_27_6_7' class='gform-field-label gform-field-label--type-inline'>Videography<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_27_6_8'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_6.8' type='checkbox'  value='Other'  id='choice_27_6_8'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_27_6_8' id='label_27_6_8' class='gform-field-label gform-field-label--type-inline'>Other<\/label>\n\t\t\t\t\t\t\t<\/div><div class=\"gfield-choice-toggle-all\"><button type=\"button\" id=\"button_6_select_all\" class=\"gfield_choice_all_toggle gform-theme-button--size-sm\" onclick=\"gformToggleCheckboxes( this )\" data-checked=\"0\" data-label-select=\"Select All\" data-label-deselect=\"Deselect All\">Select All<\/button><\/div><\/div><\/div><\/fieldset><div id=\"field_27_7\" class=\"gfield gfield--type-textarea gfield--input-type-textarea gfield--width-full field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_27_7'>What additional services are needed?<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_7' id='input_27_7' class='textarea large'      aria-invalid=\"false\"   rows='10' cols='50'><\/textarea><\/div><\/div><div id=\"field_27_12\" class=\"gfield gfield--type-number gfield--input-type-number gfield--width-full gfield_contains_required field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_27_12'>How much funding is available for this project?<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_number'><input name='input_12' id='input_27_12' type='text' step='any'   value='' class='large'     aria-required=\"true\" aria-invalid=\"false\" aria-describedby=\"gfield_description_27_12\" \/><\/div><div class='gfield_description' id='gfield_description_27_12'>Please keep in mind that many agency projects require additional work from MarComm to complete. For example, video projects require close captioning and uploading to 51ÁÔÆæ&#8217;s YouTube account. This work will be charged at standard MarComm rates.<\/div><\/div><div id=\"field_27_13\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_27_13'>What is the timeline for the project?<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_13' id='input_27_13' type='text' value='' class='large'     aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_27_14\" class=\"gfield gfield--type-fileupload gfield--input-type-fileupload gfield--width-full field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label 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