51ÁÔÆæ has established a procurement practice for purchasing advertising and contracting marketing agencies. This process will:<\/p>\n\n\n\n
Coordination also ensures consistent messaging, fostering trust and improving our audience experience. <\/p>\n\n\n\n
You must get permission from MarComm before buying advertising or contracting with an agency for marketing and advertising services. Use one of the forms below to make your request.<\/p>\n\n\n\n
It is in 51ÁÔÆæ\u2019s best interests to coordinate purchases of advertising and the hiring of marketing and communications agencies to maximize efficiency, avoid duplicate or competing purchases, and achieve economies of scale. Coordination also ensures consistent messaging, fostering trust and improving the audience experience. This is true for all audiences, and particularly for prospective students and their families.<\/p>\n\n\n\n
To ensure collaboration and coordination across units, 51ÁÔÆæ has established the following procurement practice for advertising, as well as marketing and communications agencies. This practice also will ensure that the university receives the best possible value and return on its investment.<\/p>\n\n\n\n
Procurement is defined as the process of sourcing, agreeing to terms and conditions, and acquiring goods or services from an external source, whether for a price or for free.<\/p>\n\n\n\n
An advertisement includes any public message that promotes the university or a university program, unit, service or event. Advertising channels include, but are not limited to:<\/p>\n\n\n\n
Marketing and communications are separate but complimentary endeavors. Marketing is goal-oriented. Examples include getting prospective students to sign up for a campus tour or apply to 51ÁÔÆæ. Communications focuses on conveying specific messages that may not be tied to any type of action. Common marketing and communications services offered by agencies include:<\/p>\n\n\n\n
All marketing projects involving advertising or contracting an agency must be approved by the 51ÁÔÆæ\u2019s chief marketing officer before advertising is purchased or an agency is hired. Projects that involve communications work also must be approved by MarComm\u2019s strategic communications director. Approval must be obtained before a purchasing request is submitted.<\/strong><\/p>\n\n\n\n To obtain approval, the project liaison must submit a project summary that addresses key questions.<\/p>\n\n\n\n MarComm may approve the request, deny the request, or send it back to the project liaison for revision. Approved proposals will be backed by research, have achievable goals, and use university dollars efficiently and effectively.<\/p>\n\n\n\n The procurement process begins after the project has been approved by MarComm in writing. Requests to buy advertising or contract marketing agencies should follow the contract and requisition process in almost all cases. In limited circumstances where vendors do not offer other options, advertising may be paid for with a credit card (purchasing card or p-card). Direct payment is not allowed, except in rare circumstances. It should only be done in consultation with MarComm and 51ÁÔÆæ Purchasing.<\/p>\n\n\n\n Upon receiving project approval from MarComm, the project liaison requests a contract from the advertising representative or agency (hereafter, the vendor) and sends the contract to their divisional finance officer. In choosing an agency, units will be directed to an existing contract to explore all the available options.<\/p>\n<\/div><\/li>\n\n\n\n The divisional finance officer creates a requisition in ShopUW+. The requisition will go to a purchasing specialist in Procurement.<\/p>\n<\/div><\/li>\n\n\n\n The purchasing specialist will send a comment via ShopUW+ to the chief marketing officer, who will reply with approval of the purchase. (If the project liaison has skipped the MarComm Project Approval Process, that process will begin at this point.)<\/p>\n<\/div><\/li>\n\n\n\n The purchasing specialist will vet and sign the contract.<\/p>\n<\/div><\/li>\n\n\n\n The vendor will invoice 51ÁÔÆæ, including the requisition number (PO number). Invoices are sent to Accounts Payable at ap-invoices@uwm.edu<\/a>. The divisional finance officer works with Accounts Payable to ensure payment is made.<\/p>\n<\/div><\/li>\n<\/ol>\n\n\n\n P-cards should only be used with advertising platforms that don\u2019t provide other means of payment. Currently, these are Meta and LinkedIn. The payment process for Google varies by the dollar amount of monthly purchases.<\/p>\n\n\n\n 51ÁÔÆæ has established a procurement practice for purchasing advertising and contracting marketing agencies. This process will: Coordination also ensures consistent messaging, fostering trust and improving our audience experience. Get Started You must get permission from MarComm before buying advertising or …<\/p>\n","protected":false},"author":486,"featured_media":0,"parent":52,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":"","uwm_wg_additional_authors":[]},"class_list":["post-115795","page","type-page","status-publish","hentry"],"yoast_head":"\nQuestions for the Purchase of Advertising<\/strong><\/h4>\n\n\n\n
\n
\n
\n
\n
Questions for the Hiring of an Agency<\/strong><\/h4>\n\n\n\n
\n
\n
Procurement Process<\/strong><\/h3>\n\n\n\n
Contract and Requisition<\/strong><\/h4>\n\n\n\n
\n
Request a Contract<\/h2>\n
Create a Requisition<\/h2>\n
MarComm Approval<\/h2>\n
Contract Signed<\/h2>\n
Vendor Payment<\/h2>\n
P-Card Payments<\/strong><\/h4>\n\n\n\n
Helpful Resources<\/strong><\/h2>\n\n\n\n
\n