{"id":16782,"date":"2024-11-19T17:56:00","date_gmt":"2024-11-19T23:56:00","guid":{"rendered":"https:\/\/uwm.edu\/lubar-entrepreneurship-center\/?p=16782"},"modified":"2025-01-02T16:50:07","modified_gmt":"2025-01-02T22:50:07","slug":"akkeneel-talsmas-initiative-for-expecting-mothers","status":"publish","type":"post","link":"https:\/\/uwm.edu\/lubar-entrepreneurship-center\/akkeneel-talsmas-initiative-for-expecting-mothers\/","title":{"rendered":"AkkeNeel Talsma’s Initiative for Expecting Mothers"},"content":{"rendered":"\n

Dr. AkkeNeel Talsma and Maternity Metrix<\/h2>\n\n\n\n

Dr. AkkeNeel Talsma<\/a>, a highly accomplished healthcare innovator and founder of Maternity Metrix<\/a>, has dedicated her career to addressing the informational gaps faced by pregnant women. With a PhD in Nursing and an MS in Community Health Nursing from the University of Michigan, Ann Arbor, Talsma brings decades of expertise to her work. Her latest creation, Maternity Metrix, is a web-based app designed to provide evidence-based health guidance in a format that is practical, inclusive, and accessible. Talsma’s approach is a blend of expertise, empathy, and collaboration, aimed at reducing the risks associated with pregnancy while empowering women and their families.<\/p>\n\n\n\n

The development of Maternity Metrix reflects an unwavering commitment to listening to the needs of its users. Recognizing that traditional healthcare communication can often feel clinical and intimidating, Talsma and her team flipped the script. \u201cWe recreated the app from the perspective of pregnant women,\u201d she explained, \u201cnot as nurses telling them what to do.\u201d<\/p>\n\n\n\n

User-Centric Design<\/h2>\n\n\n\n

To achieve this, the team gathered extensive feedback from key stakeholders, including doulas (women employed to provide guidance and support to a pregnant woman during labor)<\/em>, senior nursing students, and healthcare professionals. These insights helped shape the app\u2019s simple and straightforward interface, tailored for a fourth to sixth-grade reading level and featuring intuitive graphics. The focus was on creating a tool that women could use easily and quickly, whether they were \u201cin the parking lot of Taco Bell\u201d or in remote areas with limited service.<\/p>\n\n\n\n

The app\u2019s content goes beyond basic pregnancy advice, addressing vital health challenges that can have long-term implications. It offers guidance on monitoring blood pressure, blood sugar, and anemia\u2014common yet preventable complications during pregnancy. Additionally, it educates users on the risks associated with smoking, vaping, and marijuana use, debunking myths about the safety of natural or herbal substances.<\/p>\n\n\n\n

Addressing Preterm Births<\/h2>\n\n\n\n

At its core, Maternity Metrix aims to reduce preterm births, which Talsma identifies as a pressing issue. \u201cPreterm births aren\u2019t just a health challenge; they\u2019re a financial burden,\u201d she said, noting the annual $400 million Wisconsin spends on addressing preterm birth complications. By equipping women with accessible and actionable health information, the app seeks to improve maternal outcomes, reduce Neonatal Intensive Care Unit (NICU) admissions (care for premature and critically ill newborns)<\/em>, and alleviate the emotional and financial toll on families.<\/p>\n\n\n\n

The success of Maternity Metrix is rooted in its strong partnerships with initial funding from multiple Greater Milwaukee Foundation<\/a> donor funds including the Raymond and Bernice Eschenburg Fund; the Mr. and Mrs. William A. Johnson Fund; and the Alma Smith Wright Fund. The 51ÁÔÆæ Lubar Entrepreneurship Center (LEC)<\/a> offered space and resources for brainstorming and development. The 51ÁÔÆæ Research Foundation<\/a> further supported the project with grants that enabled the transition from concept to reality.<\/p>\n\n\n\n

\"""\"
Photo courtesy of Isaac Taylor<\/figcaption><\/figure>\n\n\n\n

Community Impact and Health Education<\/h2>\n\n\n\n

Dr. Talsma\u2019s work also extends deeply into community engagement. Collaborations with African American church health ministries and Promotores de Salud have been instrumental in adapting the app to serve diverse populations. These partnerships have also facilitated the creation of a Spanish version of the app, broadening its accessibility and impact.<\/p>\n\n\n\n

One of the most exciting developments in the pipeline is the integration of telehealth functionality. This feature will allow community healthcare workers and doulas to connect with pregnant women securely through video calls, enabling consistent support and personalized guidance. \u201cWith this grant, we\u2019re reaching out to community organizations to adopt Maternity Metrix and incorporate it into their programs,\u201d Talsma shared.<\/p>\n\n\n\n

The app\u2019s design also supports group education. Talsma envisions it being used as a curriculum tool for doulas and non-licensed providers, helping them deliver structured and effective health education. This adaptability ensures that Maternity Metrix can meet the varied needs of women across different settings and circumstances.<\/p>\n\n\n\n

Future Innovations and Accessibility<\/h2>\n\n\n\n

Dr. Talsma\u2019s initiative is more than just a technological solution, it\u2019s a testament to the power of innovation to drive social good. By addressing healthcare inequities and making critical information accessible, Maternity Metrix has the potential to transform how expectant mothers approach their pregnancies.<\/p>\n\n\n\n

\u201cThis project isn\u2019t just about an app … It\u2019s about contributing to community health, supporting families, and creating positive environments for mothers and children.<\/strong>“<\/blockquote>
Dr. AkeeNeel Talsma<\/figcaption><\/figure>\n\n\n\n

As the app continues to expand its reach, Talsma invites 51ÁÔÆæ students and faculty to join her in exploring the intersections of innovation, healthcare, and community impact. Her work serves as a powerful reminder of the profound change that can occur when expertise is combined with a commitment to serving others.<\/p>\n\n\n\n

With its focus on simplicity, inclusivity, and actionable health guidance, Maternity Metrix<\/a> is poised to become a cornerstone of accessible healthcare for families across Wisconsin\u2014and beyond.<\/p>\n\n\n\n

<\/i>
Written by LEC Innovation Intern, Nikko Javier.\u00a0Connect with Nikko on LinkedIn<\/a>!<\/em><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

Dr. AkkeNeel Talsma and Maternity Metrix Dr. AkkeNeel Talsma, a highly accomplished healthcare innovator and founder of Maternity Metrix, has dedicated her career to addressing the informational gaps faced by pregnant women. 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