{"id":46858,"date":"2025-09-19T09:19:40","date_gmt":"2025-09-19T14:19:40","guid":{"rendered":"https:\/\/uwm.edu\/libraries\/?post_type=tribe_events&p=46858"},"modified":"2025-10-20T15:56:47","modified_gmt":"2025-10-20T20:56:47","slug":"artificial-intelligence-the-history-of-a-brand","status":"publish","type":"tribe_events","link":"https:\/\/uwm.edu\/libraries\/event\/artificial-intelligence-the-history-of-a-brand\/","title":{"rendered":"Artificial Intelligence: The History of a Brand"},"content":{"rendered":"
The history of AI is the history of an overhyped intellectual brand that has only very recently come to signify a set of deployable technologies with broad application and clear, if somewhat horrifying, purposes. Since its debut in 1955 the AI brand has been attached to a rotating cast of technologies with only loose connections to each other or to cognition, none of which has yet come close to delivering on the promise of creating computer systems with human-like intelligence. One AI insider characterized the story of AI as \u201cthe history of failed ideas.\u201d Yet in the process of failing, early AI researchers made vital but incidental contributions to the development of computer technology and computer science. In this talk, Thomas Haigh will explore where the AI brand came from, why it was so attractive to researchers and sponsors, and how artificial intelligence institutionalized as a subfield of computer science through research labs, curricula, textbooks, and professional associations. Haigh will also document continuities and discontinuities between our own moment and earlier cycles of AI hype and disillusionment.<\/div>\n
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Register here:\u00a0https:\/\/uwm.edu\/libraries\/digital-humanities\/dh-lab-events\/dh-event-registration-artificial-intelligence-the-history-of-a-brand-2\/<\/a><\/strong><\/div>\n","protected":false},"excerpt":{"rendered":"

The history of AI is the history of an overhyped intellectual brand that has only very recently come to signify a set of deployable technologies with broad application and clear, if somewhat horrifying, purposes. 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