{"id":29008,"date":"2025-02-04T11:01:00","date_gmt":"2025-02-04T17:01:00","guid":{"rendered":"https:\/\/uwm.edu\/letters-science\/?p=29008"},"modified":"2025-02-04T15:11:02","modified_gmt":"2025-02-04T21:11:02","slug":"uwm-alum-redefines-success-with-his-renewable-energy-company","status":"publish","type":"post","link":"https:\/\/uwm.edu\/letters-science\/in-focus\/alumni-student-news\/uwm-alum-redefines-success-with-his-renewable-energy-company\/","title":{"rendered":"51ÁÔÆæ alum redefines success with his renewable energy company"},"content":{"rendered":"\n

UW-Milwaukee economics alum Isaiah Ness (\u201922, BA) was just named one of Wisconsin\u2019s 40 Most Influential Black Leaders by Madison365<\/a>. He is the founder and CEO of Sun Bear Industries<\/a>, a consulting company that assists Wisconsin tribes with achieving energy independence. He has been invited to speak at multiple conferences about his unique approach to the energy industry.<\/p>\n\n\n\n

By any measure, Ness is a successful person \u2013 unless you ask him.<\/p>\n\n\n\n

\u201cNo, I\u2019ve not gotten there yet,\u201d he said ruefully. \u201cIf we looked at the energy market in 5, 10 years from now, however long it takes, and we saw distribution of ownership that represented all communities \u2013 to me, that would be success.\u201d<\/p>\n\n\n\n

He\u2019s working hard to achieve it, though. Here\u2019s how Ness is tackling success, one problem at a time.<\/p>\n\n\n\n

Beginning a venture<\/strong><\/h2>\n\n\n\n

Ness\u2019 journey started while he was still a student at 51ÁÔÆæ. During the COVID-19 pandemic, when classes went online and there wasn\u2019t much to do, Ness founded his first company, a sustainable product company named Sun Bear Trading Company.<\/p>\n\n\n\n

\u201cThat company led to another company, which led to another company, which led to one more company that led to the company I have today,\u201d he said. \u201cBut I\u2019ve always had a passion for sustainability. Every company that I\u2019ve been involved with or started was built around sustainability as a whole. As I learned more in school, I started to learn a bit more about what I wanted to tackle, which led to the creation of Sun Bear Industries.\u201d<\/p>\n\n\n\n

\"A
Isaiah Ness is an economics major and has applied his business and financial knowledge to helping Indigenous people achieve energy independence.<\/figcaption><\/figure>\n\n\n\n

In fact, the Sun Bear name grew out of a desire to help the environment; early in his business career, Ness found a program that allowed his company to \u201cadopt\u201d an animal from an endangered species and financially support it. He adopted a sun bear and has kept the name ever since.<\/p>\n\n\n\n

A unique model<\/strong><\/h2>\n\n\n\n

Sun Bear Industries, Ness\u2019 current company, focuses on renewable energy and partners with Indigenous groups to foster their energy independence.<\/p>\n\n\n\n

\u201cWe work with tribes all over the country, and there\u2019s a lot that I love about working with their communities,\u201d said Ness. \u201cBut a big element for me was originally, I just wanted to start a company that would \u2026 create fair equity within the energy space.\u201d<\/p>\n\n\n\n

Ness can recall days growing up where a utility bill was a legitimate concern for his family. At his previous companies, he noticed that all his clients who were investing in solar were the people who could afford it, and not necessarily the people who needed it the most.<\/p>\n\n\n\n

\u201cWhen I was first introduced to the tribes, not only was there an element of interest in the renewable (energy) end, but there was a care for the economic and environmental reasons,\u201d said Ness. \u201cThere was such a strong correlation between what I was trying to do and where their communities were trying to go.\u201d<\/p>\n\n\n\n

There was another draw: Tribes have their own form of sovereignty.<\/p>\n\n\n\n

\u201cUtilities is where capitalism does not exist. You and I as individuals cannot start a utility company. However, the tribes are in a position where they can,\u201d said Ness. \u201cThey can be a resource not only for their own community, but also for the local townships and municipalities.\u201d<\/p>\n\n\n\n

It\u2019s slow going, but Sun Bear Industries has consulted on a number of projects across the nation. For example, they are in the midst of a project for the Menominee Nation which provides solar and battery backup to elders\u2019 homes in areas that have a high frequency of power outages, which is especially important for anyone who has medical devices that rely on electricity. Other projects involve building co-generation facilities, building solar farm micro grids, researching biomass as a renewable fuel source, and more.<\/p>\n\n\n\n

How to build a business<\/strong><\/h2>\n\n\n\n

Ness made a lot of sacrifices in the early days of Sun Bear Industries. The first four months, he said, he spent learning from the tribes and anybody who was willing to sit down and talk with the company to explain what needs existed.<\/p>\n\n\n\n

The next six months were spent solidifying those relationships and determining where Ness and his workers\u2019 skills could fill in gaps. Then they began the real work \u2013 1,000-plus hours of consulting, development, designing renewable projects, applying for grants, and trying to get projects from the drawing board to the field.<\/p>\n\n\n\n

\u201cWe were the company that, because we didn\u2019t have much to lose financially at the time, was going up against these big, investor-owned utilities and long-time players in the energy space. The utility market didn\u2019t scare us,\u201d Ness said. \u201cWe were very na\u00efve.\u201d<\/p>\n\n\n\n

Now, though, the company works with clients across Wisconsin and the nation and formed lasting, meaningful partnerships with tribes and companies that will help achieve Ness\u2019 vision for a sustainable future.<\/p>\n\n\n\n

But, he warns, don\u2019t follow his example if you\u2019re looking to build your own business. If you want to be successful, you need to forge your own path.<\/p>\n\n\n\n

 \u201cI think it\u2019s great to use other people\u2019s success as a framework\u2026 but I have never met any businessperson that was able to duplicate another person\u2019s process and make it just as successful,\u201d Ness said.<\/p>\n\n\n\n

He\u2019s still working on his own path. One day, he might just achieve success according to his own standards.<\/p>\n\n\n\n

By Sarah Vickery, College of Letters & Science<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

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