{"id":28913,"date":"2025-01-07T00:01:00","date_gmt":"2025-01-07T06:01:00","guid":{"rendered":"https:\/\/uwm.edu\/letters-science\/?p=28913"},"modified":"2025-01-07T12:00:33","modified_gmt":"2025-01-07T18:00:33","slug":"how-entertaining-jams-student-interns-with-milwaukee-bucks-marcus-center","status":"publish","type":"post","link":"https:\/\/uwm.edu\/letters-science\/in-focus\/alumni-student-news\/how-entertaining-jams-student-interns-with-milwaukee-bucks-marcus-center\/","title":{"rendered":"How entertaining: JAMS student interns with Milwaukee Bucks, Marcus Center"},"content":{"rendered":"\n<p>The Milwaukee Bucks had a slow start to the season, but the team came roaring back to clinch the NBA Cup in December. But great playing is only part of the equation when it comes to making games a memorable experience for the fans, and that\u2019s where Lauren Harkness gets to shine.<\/p>\n\n\n\n<p>Harkness, a 51ÁÔÆæ student who just graduated with a double-major in Journalism, Advertising, &amp; Media Studies and Music (Voice), joined the Bucks\u2019 marketing team as an intern this season. It\u2019s a demanding job, but she\u2019s got experience; Harkness spent her spring semester as an intern at the <a href=\"https:\/\/www.marcuscenter.org\/\">Marcus Performing Arts Center<\/a>.<\/p>\n\n\n\n<p>With two internships in some of the biggest names in Milwaukee\u2019s entertainment industry, Harkness sat down to talk about what she\u2019s learned, her memorable experiences, and why internships are so important.<\/p>\n\n\n\n<p><strong>Two internships in one year is a lot. What made you decide to take on this challenge?<\/strong><\/p>\n\n\n\n<p>I met Jackie Bradway (senior teaching faculty and JAMS director) and she changed my whole perspective in such an amazing way. She got me fired up to go get internships and see what was out there. She was like, \u201cYou guys need to have multiple internships before you graduate.\u201d And I was like, oh \u2013 I don\u2019t have one. I need to do that.<\/p>\n\n\n\n<p>I started looking. Being in a performance (major) and with an advertising concentration, I thought maybe I should start with arts administration and see where that might take me. Then I found a posting for the Marcus Center. They had a marketing internship, and I was like, <em>that <\/em>is the job I want.<\/p>\n\n\n\n<p><strong>What sort of work did you do at the Marcus Center?<\/strong><\/p>\n\n\n\n<p>I worked on our social media platforms, including writing copy and picking the assets that we would push out. We worked with a lot of different companies, dance groups and jazz groups, and we got to collaborate with <a href=\"https:\/\/www.broadwayacrossamerica.com\/\">Broadway Across America<\/a>, which puts on the Broadway series at the Marcus Center. In addition, I learned a lot about Meta ads and Google ads. I designed a lot graphics and created content \u2013 like, building signage and social media graphics, as well as for our playbills. I also designed a wedding ad for <em>Milwaukee Magazine<\/em>.<\/p>\n\n\n\n<p>It was nice to be able to work on skills that I had gained in class. InDesign and Premier Pro and Photoshop are things that I learned through school. Then I got to expand my skill set at the Marcus Center.<\/p>\n\n\n\n<figure class=\"alignright uwm-c-img--right uwm-c-img--caption-gray\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"300\" src=\"https:\/\/uwm.edu\/letters-science\/wp-content\/uploads\/sites\/255\/2025\/01\/Lauren-Harkness-200x300.webp\" alt=\"A young woman with blond hair smiles at the camera. She wears a black graduation robe and gold stole.\" class=\"wp-image-28915\" srcset=\"https:\/\/uwm.edu\/letters-science\/wp-content\/uploads\/sites\/255\/2025\/01\/Lauren-Harkness-200x300.webp 200w, https:\/\/uwm.edu\/letters-science\/wp-content\/uploads\/sites\/255\/2025\/01\/Lauren-Harkness.webp 480w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><figcaption>Lauren Harkness graduated in December. She will continue her internship with the Milwaukee Bucks through the end of basketball season. Photo courtesy of Lauren Harkness.<\/figcaption><\/figure>\n\n\n\n<p><strong>How was it working at such a big name in Milwaukee\u2019s arts scene?<\/strong><\/p>\n\n\n\n<p>I was an intern at the Marcus Center for about six months, and then I was promoted to part-time marketing associate. I did that over the summer and it was a lot of fun. We got to do a lot with the (Milwaukee) community. That\u2019s what I like \u2013 besides performing arts and entertainment, industry aside \u2013 I want to work with companies that have an influence on the community and work within our community. I want to help make a difference somehow. That\u2019s why I enjoyed working there.<\/p>\n\n\n\n<p><strong>How did you come to work with the Milwaukee Bucks?<\/strong><\/p>\n\n\n\n<p>When I got back to school this fall semester, I was like, do I have enough internships? Have I hade enough opportunities? I saw the Bucks internship on their website and thought, I\u2019ll just apply. (When they offered the internship), oh my gosh, that was so exciting. I played basketball for six years while I was growing up, and I\u2019ve always loved basketball. I was so excited, and now I\u2019m very invested in the season. It\u2019s been a lot of fun.<\/p>\n\n\n\n<p><strong>What does a marketing intern for the Milwaukee Bucks do for work?<\/strong><\/p>\n\n\n\n<p>I feel (this job) is a little more old-fashioned marketing. We do a lot of in-person stuff, rather than the digital side. (For example), we have an Impact Night series. There\u2019s a Martin Luther King game. There was Hoops for Troops, Noche Latina, Pride, and all of those nights, we helped do all of the research and planning from stage one all the way through execution. We also did that with the <a href=\"https:\/\/worldbranddesign.com\/milwaukee-bucks-all-star-campaign-by-in-house-design-team\/\">All-Star campaign<\/a>.<\/p>\n\n\n\n<p>We coordinate our assets within Bucks game, but we also do the billboards and parking structure billboards. It\u2019s a lot of brand management and brand strategy across the board. It\u2019s all been a lot of fun. It\u2019s definitely different than working at the Marcus Center. It\u2019s very go-go-go. In November, we had four home games in one week. We had to get graphics all coordinated, we coordinate the broadcast and radio copies and reads as well, and that\u2019s back-to-back, all week. Sports is definitely intense. I\u2019m here through the end of the season, through May or June<\/p>\n\n\n\n<p><strong>You\u2019ve worked two very different jobs in the entertainment industry. What have you learned from your experiences in this sector?<\/strong><\/p>\n\n\n\n<p>If you want to work in entertainment, it\u2019s not a typical nine-to-five. It\u2019s not for everyone; I have to work weekends and nights. You have to be willing to sacrifice some of your personal life for work if you want to work in entertainment, and especially in sports.<\/p>\n\n\n\n<p>I\u2019ve met some amazing and talented people. At the Marcus Center, I met some people that I\u2019m now close to in my personal life and gained professional skills from them. The people that I\u2019ve met at the Bucks too are very high-achieving people and I feel lucky to get to learn from them. The professional connections and experience that these people have is crazy to me.<\/p>\n\n\n\n<p><strong>Why are internships important?<\/strong><\/p>\n\n\n\n<p>Internships are so important for connections, but also the experience that you\u2019re going to get. It helps you get another internship or get a job in the future. You don\u2019t know what it\u2019s going to turn into. At the Marcus Center, I got a job offer, and had I stayed, they probably would have offered me full time.<\/p>\n\n\n\n<p>It can be hard to find something you\u2019re interested in right off the bat when you\u2019re new to the workforce, so it gives me hope that I don\u2019t necessarily have to settle. \u2026 Sometimes you\u2019re going to have to do a job that you don\u2019t want to do, but I feel more hopeful because I\u2019ve been able to find things that I enjoy.<\/p>\n\n\n\n<p><strong><em>By Sarah Vickery, College of Letters &amp; Science<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Milwaukee Bucks had a slow start to the season, but the team came roaring back to clinch the NBA Cup in December. But great playing is only part of the equation when it comes to making games a memorable &hellip;<\/p>\n","protected":false},"author":785,"featured_media":28945,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","uwm_wg_additional_authors":[]},"categories":[1848,1648,1956,1946],"tags":[1851],"class_list":["post-28913","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alumni-student-news","category-in-focus","category-in-focus-2025","category-in-focus-spotlight","tag-january"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Letters &amp; Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uwm.edu\/letters-science\/in-focus\/alumni-student-news\/how-entertaining-jams-student-interns-with-milwaukee-bucks-marcus-center\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How entertaining: JAMS student interns with Milwaukee Bucks, Marcus Center\" \/>\n<meta property=\"og:description\" content=\"The Milwaukee Bucks had a slow start to the season, but the team came roaring back to clinch the NBA Cup in December. 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