{"id":28051,"date":"2024-08-06T00:01:00","date_gmt":"2024-08-06T05:01:00","guid":{"rendered":"https:\/\/uwm.edu\/letters-science\/?p=28051"},"modified":"2024-07-25T13:21:54","modified_gmt":"2024-07-25T18:21:54","slug":"uwm-alumna-is-a-woman-of-influence-as-schlitz-audubon-executive-director","status":"publish","type":"post","link":"https:\/\/uwm.edu\/letters-science\/in-focus-spotlight\/uwm-alumna-is-a-woman-of-influence-as-schlitz-audubon-executive-director\/","title":{"rendered":"51ÁÔÆæ alumna is a ‘woman of influence’ as Schlitz Audubon executive director"},"content":{"rendered":"\n

Earlier this year, Helen Boomsma was named a \u201cWoman of Influence\u201d in 2024 by the Milwaukee Business Journal<\/a>. As the executive director of the Schlitz Audubon Nature Center in Bayside, Wisconsin, Boomsma has left her mark on the Milwaukee community. As director, she has helped make the Nature Center a premier destination for conservation, education, and recreation.<\/p>\n\n\n\n

Boomsma, a 51ÁÔÆæ English alumna, has long had a hand in shaping the landscape of Milwaukee. She started as a teacher at Milwaukee Area Technical College before spending six years at the Milwaukee School of Engineering, running the Lifelong Learning Institute. She spent 15 years at Marquette University in different capacities, including as its senior director of development, before accepting her current post at Schlitz Audubon.<\/p>\n\n\n\n

She sat down to talk about her love for her alma mater, the Nature Center, and what it means to be a leader.<\/p>\n\n\n\n

Congratulations on your award! What does it mean to you to be a \u201cWoman of Influence\u201d?<\/strong><\/p>\n\n\n\n

I was nominated by my team. I didn\u2019t know that they nominated me! \u2026 It\u2019s an honor and a privilege to be named because it\u2019s nice for the Journal<\/em> to recognize not necessarily the individual who\u2019s been named, but the work that they\u2019re doing, the change that they\u2019re bringing about. The provides an opportunity to shine a light on some of the special work that all 30 (awardees) of us did and are doing and will continue to do.<\/p>\n\n\n\n

What does it take to be a successful executive director?<\/strong><\/p>\n\n\n\n

It takes vision. Any good leader must challenge themselves and their team not to be tethered to the same-old, same-old. It\u2019s a matter of looking out five years and asking yourself and your team, who do we want to be? What do we want to achieve? How do we want to be perceived? What is it that makes us exceptional and distinctive? And (then) craft a vision and an idea \u2026 and work backwards to build that plan and make it happen. It’s thrilling work.<\/p>\n\n\n\n

Obviously, have the competency \u2013 things like finance and communication are very important, but I\u2019ve always parroted Jeb Bartlett from \u201cThe West Wing.\u201d Surround yourself with people who are smarter than you are. \u2026 These are the people that come brimming with ideas. They\u2019re enthusiastic. That\u2019s how you make the magic happen.<\/p>\n\n\n\n

Describe the magic. What makes Schlitz Audubon Nature Center integral to Milwaukee?<\/strong><\/p>\n\n\n\n

Schlitz Audubon Nature Center<\/a> is a 53-year-old nature center. We are on 185 acres. We have 6 miles of hiking trails, 2 miles of which are wheelchair-friendly. This is an incredibly beautiful place for anybody who loves nature and learning about the different types of habitats. \u2026 We have literally hundreds of different classes every year, in everything from wildflowers to tree identification to yoga to art. We have an art gallery. We feature live music in winter and summer. We have all sorts of different programs, including beer and wine tastings. We have a collection of 15 captive raptors that have been imprinted and now live with us. We have two bald eagles, hawks, kestrels, owls, that people can come and learn about.<\/p>\n\n\n\n

In this world right now of screens, computers, cell phones \u2026 leaving it behind or locking it in your glove compartment and getting out in nature (helps you) leave it all behind and press the reset button. It\u2019s good for the community to make sure that they are maintaining a connection with nature and the natural world. We\u2019re a great place for people to unplug from their busy, chaotic lives and to come and just find a serene sense of peace and personal enjoyment.<\/p>\n\n\n\n

In your time at the Nature Center, is there any accomplishment you\u2019re particularly proud of?<\/strong><\/p>\n\n\n\n

I claimed when I first started here that I wanted to convert Schlitz Audubon into a four-star Charity Navigator<\/a> organization. We have now been one every year for four years.<\/p>\n\n\n\n

I wanted to make sure that the community understood that we are a nature center for all people, which is one of the reasons why I wanted to convert a portion of our trail system into wheelchair-friendly. Anybody and everybody who wishes to reap the many health and emotional benefits from nature would be able to do that, no matter their age or physical ability.<\/p>\n\n\n\n

I wanted to make sure that we were available to all populations in the city, so we have a very large scholarship program \u2013 over $50,000 we\u2019ve raised each year for children in the inner city to attend here. I\u2019m very proud of that.<\/p>\n\n\n\n

How did your 51ÁÔÆæ education help you on the road to success?<\/strong><\/p>\n\n\n\n

I absolutely loved 51ÁÔÆæ. I\u2019m a city girl and it was an urban university that was right smack in the middle of a very interesting, colorful, diverse, culturally rich city. I really appreciated the way 51ÁÔÆæ English faculty would use the deconstruction of literature to apply to all different types of life lessons. When you study literature, you learn to think creatively. You learn how to think strategically. You really learn how to think and how to apply and how to project ideas. I had extremely influential professors.<\/p>\n\n\n\n

How does an English degree help you as the executive director of a nature center? It seems like a conservation and environmental science degree might be more useful.<\/strong><\/p>\n\n\n\n

The opposite, actually! I\u2019ve got a team of people who run land management and conservation. What I am actually running is the business itself. It\u2019s managing our finances, managing our brand, ensuring that we stay relevant, ensuring that we have a very compelling value proposition.<\/p>\n\n\n\n

We\u2019re a $3.6 million organization. We have a veritable wedding rental business here. We have a licensed preschool here. We are the 14th-most visited attraction in the Greater Milwaukee Area. We bring 170,000 people (per year). Really what my job is to ensure that we are well-known, we are well-attended, and we are reaching or exceeding our revenue goals.<\/p>\n\n\n\n

Do you have a favorite area of the Nature Center?<\/strong><\/p>\n\n\n\n

There\u2019s a trail that goes down to the lakefront. It\u2019s called the Elizabeth Trail. It looks like you fell backward into a fairytale. That is how magical it is. It has old wooden stairs and it goes this way and that way; it curves and meanders. To your left, you\u2019re looking up at woods going straight up, and to the right you\u2019re looking straight down at the bluff with the lake right down there. That\u2019s my favorite part of the Center.<\/p>\n\n\n\n

By Sarah Vickery, College of Letters & Science<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Earlier this year, Helen Boomsma was named a \u201cWoman of Influence\u201d in 2024 by the Milwaukee Business Journal. 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