{"id":24497,"date":"2023-08-04T08:22:26","date_gmt":"2023-08-04T13:22:26","guid":{"rendered":"https:\/\/uwm.edu\/letters-science\/?p=24497"},"modified":"2023-12-04T13:34:42","modified_gmt":"2023-12-04T19:34:42","slug":"prowl-radio-is-uwms-new-student-run-station","status":"publish","type":"post","link":"https:\/\/uwm.edu\/letters-science\/in-focus-2023\/prowl-radio-is-uwms-new-student-run-station\/","title":{"rendered":"Prowl Radio is 51ÁÔÆæ\u2019s new student-run station"},"content":{"rendered":"\n

Last fall, after 51ÁÔÆæ\u2019s Student Involvement Fair, Alexis Treadway waited nervously in the cold on the Sandburg lawn. She\u2019d been recruiting for Prowl Radio<\/a>, 51ÁÔÆæ\u2019s student-run radio station that she had just founded, and it was time for the station\u2019s first meeting. She and Prowl Radio\u2019s other officers were already planning for the worstcase scenario where no one showed up.<\/p>\n\n\n\n

Instead, they were flooded with 30 new members. Prowl Radio was taking off.<\/p>\n\n\n\n

Today, the radio station plays any and every genre of music, showcases local talent, and has been fostering community on campus and in Milwaukee. It\u2019s everything Treadway hoped it would be.<\/p>\n\n\n\n

\u201cI feel like Milwaukee is a very commuter-oriented campus. You do your classes and you go home for the day. But I feel like there is a culture with Prowl, now,\u201d Treadway said proudly. \u201cI\u2019ve seen so many friendships grow out of it.\u201d<\/p>\n\n\n\n

Starting the station<\/strong><\/p>\n\n\n\n

UW-Milwaukee boasts several media outlets run by students. Media Milwaukee<\/a> is a student-run news organization. The 51ÁÔÆæ Post<\/a> covers campus news and events. The university once boasted its own television news show called PantherVision.<\/p>\n\n\n\n

But there was a distinct lack of a radio station.<\/p>\n\n\n\n

\u201cMarquette has one. MSOE has one. Madison has one. We\u2019re kind of missing out, here,\u201d said Treadway, who is a film major.<\/p>\n\n\n\n

And then, in the spring of 2022, Treadway took Journalism 101 with teaching faculty member Rachael Jurek, who told the class about her own experiences with the campus radio station at her alma mater. Treadway was intrigued \u2013 and persuasive.<\/p>\n\n\n\n

Ivy Hamblen, a JAMS major and Prowl Radio\u2019s Talk Director, laughed when she recalled how Treadway cornered her one afternoon and announced she liked college radio stations.<\/p>\n\n\n\n

\u201cI said, \u2018Do we have a college radio station?\u2019 She said, \u2018No, that\u2019s the problem. Want to start one with me?\u201d Hamblen said.<\/p>\n\n\n\n

Treadway recruited several others in the same manner. Then they began their research. How did other college radio stations run their organization? What platform would be best to use? How should they advertise? What about licensing fees? (\u201cThe amount of information I know about licensing societies is through the roof,\u201d Hamblen said.)<\/p>\n\n\n\n

Jurek signed on as the group\u2019s faculty advisor, and she couldn\u2019t be prouder of how Prowl\u2019s founders rose to the challenge.<\/p>\n\n\n\n

\u201cThey should write a book on how to organize an organization,\u201d Jurek joked. In fact, Prowl Radio was named Outstanding New Student Organization of the Year by the 51ÁÔÆæ Student Association in May.<\/p>\n\n\n\n

In the end, Prowl Radio ended up as an internet radio station. It\u2019s streamed over a platform that includes licensing fees in its model, so the student DJs can play whatever music they\u2019d like.<\/p>\n\n\n\n

Unique and local programming<\/strong><\/p>\n\n\n\n

It\u2019s hard to classify Prowl Radio in any particular genre because its DJs play every genre.<\/p>\n\n\n\n

\u201cNo matter what kind of music you like or content you gravitate to, we want there to be something for you on Prowl,\u201d said Josh Skarda, the station\u2019s Music Director.<\/p>\n\n\n\n

Skarda, a JAMS major, is a newer addition to Prowl\u2019s management team; he was one of the 30 students who joined after the 2022 Fall Involvement Fair. He encourages the eclectic tastes of Prowl\u2019s student DJs. While some DJs might stick with easy listening or rock, others take delight in mixing it up. You might hear folk one minute and heavy metal the next.<\/p>\n\n\n\n

As the music director, Skarda often fields requests from emerging artists and bands who are requesting airtime on Prowl. He\u2019s especially proud of the relationships that Prowl is building with local musicians.<\/p>\n\n\n\n

\u201cOver the past semester, we\u2019ve really gravitated toward local music, and specifically people who make music in Milwaukee. That ties into the interviews that we do,\u201d he said. Treadway added that the station has close ties with bands whose members are students on campus, including Scam Likely<\/a>.<\/p>\n\n\n\n

This year, Hamblen is hoping that the station can expand beyond music. They\u2019re still debating what format it might take, but Hamblen wants to expand the station\u2019s talk radio offerings in a way that will bring the 51ÁÔÆæ community together.<\/p>\n\n\n\n

\u201cThe coolest idea I\u2019ve been pitched for talk radio so far is interviewing coordinators and officers from other clubs, to see how other clubs got started and to give listeners more of a look into other clubs as well,\u201d she said.<\/p>\n\n\n\n

A good experience, a great community<\/strong><\/p>\n\n\n\n

You can\u2019t start a radio station without learning something on the way. Jurek has watched the group master skills like fundraising, marketing, branding, promotion, interviewing, and community outreach.<\/p>\n\n\n\n

The biggest thing they learned?<\/p>\n\n\n\n

\u201cBeing able to look at something and figure out ways to make it succeed,\u201d Jurek said. \u201cThey\u2019re very inclusive and open to new ideas. They get things done.\u201d<\/p>\n\n\n\n

Treadway likes how recording interviews and creating content for social media has helped her hone her skills in film. Hamblen likes that she\u2019s learned to track the station\u2019s analytics and use the feedback to help improve their reach. They consistently have around 40 listeners per day, and reached 200 listeners when Prowl first debuted. Hamblen is confident that Prowl can expand its reach so that 200 listeners per day is commonplace.<\/p>\n\n\n\n

Skarda has learned to look at music with an analytical, business-oriented eye: What songs will the audience want to hear? Which bands are gaining popularity and should receive more airtime? What sort of music will drive traffic?<\/p>\n\n\n\n

But beyond the skills he\u2019s learning, Skarda says he\u2019s found something just as important: A place to belong.<\/p>\n\n\n\n

\u201cComing to 51ÁÔÆæ, I really did not know anybody. I found Prowl Radio at what I feel like was just the right time,\u201d he said. \u201cI\u2019ve made so many amazing connections and so many awesome friends.\u201d<\/p>\n\n\n\n

Now, with the station\u2019s emphasis on local music and its devotion to the 51ÁÔÆæ campus, the Prowl Radio staff is hoping that every student can find a sense of that community by tuning in.<\/p>\n\n\n\n

\u201cMusic is such a universal language and brings people together so easily, no matter what walk of life you\u2019re from,\u201d Treadway said.<\/p>\n\n\n\n

So don\u2019t touch that dial \u2013 Prowl Radio is on the air.<\/p>\n\n\n\n

By Sarah Vickery, College of Letters & Science<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

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