{"id":20370,"date":"2023-01-05T15:47:04","date_gmt":"2023-01-05T21:47:04","guid":{"rendered":"https:\/\/uwm.edu\/letters-science\/?p=20370"},"modified":"2023-12-05T10:40:12","modified_gmt":"2023-12-05T16:40:12","slug":"alumna-carves-out-a-career-in-business-and-media-with-an-emphasis-on-the-positive","status":"publish","type":"post","link":"https:\/\/uwm.edu\/letters-science\/in-focus-2023\/alumna-carves-out-a-career-in-business-and-media-with-an-emphasis-on-the-positive\/","title":{"rendered":"Alumna carves out a career in business and media, with an emphasis on the positive"},"content":{"rendered":"

When Nyesha Stone graduated from 51ÁÔÆæ in 2018 with her degree in journalism, advertising and media studies<\/a>, she wasn\u2019t quite sure if she wanted to go into traditional newspaper journalism \u2014 and jobs were scarce anyway.<\/p>\n

\u201cIt\u2019s hard to get into traditional news sometimes, even if you have had internships and worked for local newspapers,\u201d she said. \u201cI couldn\u2019t get the jobs I wanted, so I decided to make my own path.\u201d<\/p>\n

So, she started a communications and public relations business, Carvd N Stone<\/a>. The business has been successful enough that Stone is providing scholarships to help other young creatives, and just moved to Georgia to expand her business there.<\/p>\n

Stone started the business in 2017, even before she graduated. Two years in, she was accepted into a business accelerator program through YES (Young Enterprising Society) Blueprint.<\/p>\n

\u201cThey said I needed a business model to be a legit business. That put a fire under me to figure out the business side of being a business owner and becoming sustainable.\u201d<\/p>\n

\u2018Why do we accept news as just focusing on the negative?\u2019<\/strong><\/p>\n

Initially, her website started as a feature site, more like a blog, she said. The site emphasized positive stories.<\/p>\n

\u201cPeople ask why, and I say why are we OK with the way news is right now? Why do we accept news as just focusing on the negative when news is just getting information out? Maybe we shouldn\u2019t.\u201d<\/p>\n

Stone prides herself on doing original, first-source research rather than repeating and reposting stories written by others.<\/p>\n

While her site was drawing a few thousand visitors and her newsletters had a very positive 40% open rate, she realized three years ago that she needed to expand to help pay the bills. \u201cA lot of people need help with the media, they don\u2019t know how to connect with the media.\u201d<\/p>\n

Becoming her own PR person<\/strong><\/p>\n

Her background was in journalism, not public relations, but she realized she was already doing her own public relations to build her company. \u201cNews doesn\u2019t cover other news media, so I had to become my own PR person without even knowing it.\u201d<\/p>\n

She started with news releases and newsletters, and has expanded into social media, campaigns and commercials. Clients she\u2019s worked with include Safe and Sound, Quad\/Graphics and the Greater Milwaukee Foundation. She\u2019s written for publications such as the Business Journal as part of her public relations outreach, and also serves on the board of the Milwaukee Press Club. \u201cWhat\u2019s cool is I\u2019m Black and I\u2019m young. Most PR companies are white-male driven, so they don\u2019t have the perspective that I have.\u201d<\/p>\n

Stone covers all kinds of news and does all kinds of public relations, though her perspective as a young Black woman influences her. Like the focus on positive news, she sees that as a way to offset traditional notions. \u201cWe didn\u2019t question why most news articles were about white people. It\u2019s because for a long time so many reporters were white. We cover everybody, but yes, we mainly cover the Black community, which is somewhat natural because I\u2019m Black.\u201d<\/p>\n

Her work has paid off: Stone was recently featured in Essence Magazine<\/a>. Essence is a national magazine with a readership of 20 million.<\/p>\n

51ÁÔÆæ proves \u2018the best decision I ever made\u2019<\/strong><\/p>\n

Stone\u2019s path to her career wasn\u2019t a straight line from high school to college. She was accepted at Tennessee State University, a historically Black university.<\/p>\n

\u201cThe school was cool. I loved being around all the Black people. It was awesome.\u201d She really wanted to leave Milwaukee and Wisconsin, but then she got the tuition bill in the mail. \u201cI decided there is literally no way I\u2019m going to be able to afford this.\u201d<\/p>\n

She\u2019d been accepted to 51ÁÔÆæ, \u201cwhich actually ended up being the best decision I ever made,\u201d she said.<\/p>\n

In addition to building great relationships in the city, the 51ÁÔÆæ journalism program gave her the knowledge and the confidence she needed to create her own business, she said.<\/p>\n

Stone particularly remembers immersive experiences that helped her master the craft of journalism in real world situations. For example, she traveled with her class to western Wisconsin, Iowa and Minnesota following the 2016 election to talk to voters about why that area swung from blue to red. \u201cWe went to Flint to ask about their water and to Texas after Hurricane Harvey.\u201d<\/p>\n

Giving back<\/strong><\/p>\n

Four years ago, she decided to give back, setting up a scholarship program for young creatives to help alleviate some of the financial struggles that she herself went through, despite Pell grants and three internships. She was able to fund the scholarships through sponsorships, grants, and her own personal and business investments. She\u2019s kept it open to helping young people who want to create, however they decide to do it.<\/p>\n

\u201cCollege isn\u2019t for everybody.\u201d Stone points out that Wisconsin is 49th in the nation in supporting start-ups, including creative people, so she hopes she can set an example for others.<\/p>\n

Stone herself is still figuring out her life and her business. At age 26, though, she doesn\u2019t feel that she has to have everything planned out yet.<\/p>\n

\u201cSince I started in college, I\u2019ve been doing something in journalism every single day for six years. I tell people, in order to get better at something you\u2019ve got to keep doing it\u2026.be consistent and don\u2019t give up on yourself.\u201d<\/p>\n

By Kathy Quirk, University Relations<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

When Nyesha Stone graduated from 51ÁÔÆæ in 2018 with her degree in journalism, advertising and media studies, she wasn\u2019t quite sure if she wanted to go into traditional newspaper journalism \u2014 and jobs were scarce anyway. \u201cIt\u2019s hard to get …<\/p>\n","protected":false},"author":19040,"featured_media":20371,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","uwm_wg_additional_authors":[]},"categories":[1848,1756],"tags":[1851],"class_list":["post-20370","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alumni-student-news","category-in-focus-2023","tag-january"],"yoast_head":"\nLetters & Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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