{"id":7040,"date":"2021-11-09T10:35:26","date_gmt":"2021-11-09T16:35:26","guid":{"rendered":"https:\/\/uwm.edu\/webid2-test-lsweb\/?post_type=program&#038;p=647"},"modified":"2025-08-22T12:18:48","modified_gmt":"2025-08-22T17:18:48","slug":"journalism-advertising-media-studies-ba","status":"publish","type":"program","link":"https:\/\/uwm.edu\/journalism-advertising-media-studies\/academics\/journalism-advertising-media-studies-ba\/","title":{"rendered":"Journalism, Advertising, and Media Studies, BA"},"content":{"rendered":"\n\n<div id=\"primary\" class=\"content-area\">\n\t<div id=\"main\" class=\"site-main\">\n\t\t\n\n<section id=\"program-intro\" class=\"uwm-u-pt-80 uwm-u-pb-40\">\n    <div class=\"uwm-l-container--base\">\n        \n\n<div class=\"uwm-l-row\">\n<div id=\"intro-main\" class=\"uwm-l-col\">\n<header class=\"page-header\">\n    <h1 class=\"entry-title heading-separator\">\n        Journalism, Advertising, and Media Studies, BA                    <div class=\"program-degree size-h3 uwm-u-mt-20\">BA <\/div>\n            <\/h1>\n<\/header>\n  \n\n\n\n\n<style>\n\t\t\t.sc_courselist tr:nth-child(even) {\n \t\t\t background-color: #f2f2f2\n\t\t\t}\t\t\n\t\t\t.sc_footnotes td, .sc_footnotes th, .sc_footnotes table {  border-left: none;\n  border-right: none; padding: 8px;}\n\t\t\t\n\t\t\t.sc_courselist {\n\t\t\t\tborder-collapse: collapse;\n\t\t\t}\t\t\n\t\t\t.sc_courselist td, .sc_courselist th {\n\t\t\t\tborder: 1px solid #ddd;\n\t\t\t\tpadding: 8px;\n        min-width: 40px;\n\t\t\t}\t\t\n\t\t\t.hourscol{\n\t\t\t\ttext-align: right;\n\t\t\t}\t\t\t\n\t\t\t.hidden.noscript{\n\t\t\t\tdisplay: none;\n\t\t\t}\t\n\t\n\t.notinpdf{\n\t\tdisplay:none;\n\t}\n\t\t\t.areaheader, .symcol {\n\t\t\t\tfont-weight: bold;\n\t\t\t}\n\t.HU { background-color: #ffce9c; }\n\t\t\t.SS { background-color: #f0e68c; }\n\t\t\t.NS { background-color: #ceefbd; }\n\t\t\t.OWCB { background-color: #ccccff; }\n\t\t\t.QLB { background-color: #ccffff; }\n\t\n\tdl {\n  display: grid;\n  grid-template-columns: max-content auto;\n}\n\ndt {\n  grid-column-start: 1;\n}\n\ndd {\n  grid-column-start: 2;\n}\n<\/style>\n<text>\n  \n<p>The worlds of journalism, advertising, and public relations are changing at a rapid pace with the integration of social media, mobile apps, amateur photography and video, and instant feedback. 51ÁÔÆæ's Department of Journalism, Advertising, and Media Studies (JAMS) is a great place to learn about the tools used today and to obtain the skills to adapt to the channels of tomorrow.<\/p>\n<p>The Department of Journalism, Advertising, and Media Studies (JAMS) teaches students about the role of media in culture and society and offers hands-on experience in journalism and advertising\/public relations. The JAMS major blends liberal arts education in media studies with professional training for work in media fields.<br\/>\n\u00a0<br\/>\nJAMS undergraduate students choose one of three concentrations based on their interests and career aspirations: journalism, advertising\/public relations, and media studies. Students have opportunities to learn from media scholars and industry professionals, and they produce media in their chosen areas of study.<br\/>\n\u00a0<br\/>\nOur students report news stories, run social media pages, produce short documentaries and podcasts, and research, plan, and conduct events for nonprofit organizations. JAMS students have several opportunities to learn outside the classroom through active clubs and organizations including a student chapter of the Public Relations Society of America, The 51ÁÔÆæ Post, and the Minority Media Association. Student work is showcased on a student-powered online news site, Media Milwaukee. Many JAMS students have internships, which earn major credits.<br\/>\n\u00a0<br\/>\nJAMS majors excel in careers in writing, reporting, editing, marketing, advertising, broadcasting, public relations, social media management, journalism and more.\u00a0<\/p>\n  \n\n<\/text>\n\n\n\n<p class=\"uwm-c-link--arrow\"><strong><a href=\"https:\/\/uwm.edu\/cost-aid\/\">Cost and Financial Aid<\/a><\/strong><\/p>\n\n\n\n<p class=\"uwm-c-link--arrow\"><strong><a href=\"https:\/\/uwm.edu\/journalism-advertising-media-studies\/students\/career-resources-job-outcomes\/\">Career Resources and Job Outcomes<\/a><\/strong><\/p>\n\n\n    <div id=\"program-details-jump\">\n        <a class=\"uwm-c-button uwm-c-button--s\" href=\"#program-details\" rel=\"\">Jump to Program Details <i class=\"uwm-u-pl-10 fa-solid fa-arrow-down\"><\/i><\/a>\n    <\/div>\n\n    \n\n\n    <div class=\"uwm-l-row uwm-u-mt-50\">\n                    <div class=\"uwm-l-col\">\n                <h2 class=\"size-h6 uwm-u-my-10 uwm-u-pt-10 uwm-u-border--top\">Program Type<\/h2>\n                <p class=\"size-h4 uwm-u-mt-0\">\n                    <strong>Major<\/strong>\n                <\/p>\n            <\/div>\n        \n                    <div class=\"uwm-l-col uwm-l-offset--2\">\n                <h2 class=\"size-h6 uwm-u-my-10 uwm-u-pt-10 uwm-u-border--top\">Program Format<\/h2>\n                <p class=\"size-h4 uwm-u-mt-0\">\n                    <strong>On Campus<\/strong>\n                <\/p>\n            <\/div>\n            <\/div>\n\n<\/div>\n\n\n\n<div id=\"intro-sidebar\" class=\"uwm-l-col uwm-l-col--4 uwm-l-offset--1\">\n        <div class=\"uwm-mini-rfi uwm-p-card uwm-p-card--gold uwm-p-card--shadow\">\n            <div class=\"uwm-p-card--body\">\n                <div class=\"uwm-p-card--content\">\n                    <div class=\"uwm-p-card--title\">Request Information<\/div>\n                    <div id='form_47e36b1a-64dd-41ea-a6b5-b9deba75dca3'>Loading&#8230;<\/div>                <\/div>\n            <\/div>\n        <\/div>\n        \n\n<div class=\"uwm-u-flex uwm-u-flex--wrap uwm-u-flex--left uwm-u-mt-40\">\n<a class=\"uwm-c-button uwm-c-button--gold uwm-u-mr-20 uwm-u-mb-20\" href=\"https:\/\/uwm.edu\/undergrad-admission\/apply\/\" target=\"_blank\" rel=\"noreferrer noopener\">Start Your Application<\/a>\n\n\n\n<a class=\"uwm-c-button uwm-c-button--gold uwm-u-mr-20 uwm-u-mb-20\" href=\"https:\/\/uwm.edu\/journalism-advertising-media-studies\/students\/declare-your-major\/\" rel=\"\">Declare a Major<\/a>\n<\/div>\n\n<script async='async' src='https:\/\/admissions.uwm.edu\/register\/?id=47e36b1a-64dd-41ea-a6b5-b9deba75dca3&amp;output=embed&amp;div=form_47e36b1a-64dd-41ea-a6b5-b9deba75dca3'>\/**\/<\/script>\n<\/div>\n<\/div>\n\n    <\/div>\n<\/section>\n\n\n\n\n<div class=\"uwm-l-container--base\"><hr class=\"uwm-c-hr--thick uwm-u-m-0\" \/><\/div>\n  \n\n\n\n<section id=\"program-details\" class=\"uwm-u-py-80\">\n    <div class=\"uwm-l-container--base\">\n        \n\n<div class=\"uwm-l-row\">\n<div id=\"details-main\" class=\"uwm-l-col\">\n\n<div class=\"uwm-p-tabs\" data-tabs-prefix-class=\"uwm-p-tabs\"><ul class=\"uwm-p-tablist\" data-hx=\"h2\"><li class=\"uwm-p-tablist--item\"><a href=\"#tab-major-requirements\" class=\"uwm-p-tablist--link\">Requirements<\/a><\/li><li class=\"uwm-p-tablist--item\"><a href=\"#tab-major-advising\" class=\"uwm-p-tablist--link\">Advising<\/a><\/li><li class=\"uwm-p-tablist--item\"><a href=\"#tab-major-careers\" class=\"uwm-p-tablist--link\">Careers<\/a><\/li><\/ul><div class=\"uwm-p-tabcontent\">\n<div id=\"tab-major-requirements\" class=\"uwm-p-tabcontent--pane\">\n<p>Listed below are the requirements for the Journalism, Advertising, and Media Studies major. In addition to the requirements for the major, students must also satisfy all university and college general degree requirements. Degree requirements will vary depending on when you took your first college class. We encourage you to consult your advisor regularly to ensure you stay on track towards earning your degree. You can read more about the degree requirements on the <a href=\"https:\/\/uwm.edu\/letters-science\/advising\/degree-requirements\" target=\"_blank\" rel=\"noreferrer noopener\">L&amp;S Degree Requirements<\/a> web pages.&nbsp;<\/p>\n\n\n\n<style>\ntable  {\n   font-family: Helvetica, Arial, \"sans-serif\";\n}\n\t\n\n\t\n\th2, h3, h4 {\n\t\tfont-family: Helvetica, Arial, \"sans-serif\";\n\t\t\n\t}\n\t\n\t\t\t.sc_courselist tr:nth-child(even) {\n \t\t\t background-color: #f2f2f2\n\t\t\t}\n\t\t\t\n\t\t\t.sc_footnotes td, .sc_footnotes th, .sc_footnotes table {  border-left: none;\n  border-right: none; padding: 8px;}\n\t\t\t\n\t\t\t.sc_courselist {\n\t\t\t\tborder-collapse: collapse;\n\t\t\t}\n\t\t\t\n\t\t\t.sc_courselist td, .sc_courselist th {\n\t\t\t\tborder: 1px solid #ddd;\n\t\t\t\tpadding: 8px;\n        min-width: 40px;\n\t\t\t}\n\t\t\t\n\t\t\t.hourscol{\n\t\t\t\ttext-align: right;\n\t\t\t}\n\t\t\t\n\t\t\t .hidden.noscript{\n\t\t\t\/*\tdisplay: none; *\/\n\t\t\t}\n\t\t\t\n\t\t\t.areaheader, .symcol, .listsum {\n\t\t\t\tfont-weight: bold;\n\t\t\t}\n\n\t\t\t.HU { background-color: #ffce9c; }\n\n\t\t\t.SS { background-color: #f0e68c; }\n\n\t\t\t.NS { background-color: #ceefbd; }\n\n\t\t\t.OWCB { background-color: #ccccff; }\n\n\t\t\t.QLB { background-color: #ccffff; }\n<\/style>\n\n\n<h2 class=\"toggle\">JAMS\u00a0Major Requirements<\/h2>\n<p>Students must complete 18 or more credits in courses numbered 300 or above, and at least 15 upper-division (numbered 300 and above) credits in the major in residence at 51ÁÔÆæ. Students may count a maximum of 6 credits in any combination of <span class=\"sc_courseinline\"><a target=\"_blank\" href=\"https:\/\/catalog.uwm.edu\/search\/?search=JAMS 399\">JAMS\u00a0399<\/a><\/span> and <span class=\"sc_courseinline\"><a target=\"_blank\" href=\"https:\/\/catalog.uwm.edu\/search\/?search=JAMS 600\">JAMS\u00a0600<\/a><\/span>, each of which can be taken to a maximum of 6 credits. The College of Letters and Science requires that students attain at least a 2.0 GPA on all credits in the major attempted at 51ÁÔÆæ. Students must attain a 2.0 GPA on all major credits attempted, including transfer work.<\/p>\n\n<p>A Journalism, Advertising, and Media Studies (JAMS) major requires a minimum of 36 credits in JAMS and at least 12 credits in a single program other than JAMS, of which, at least 6 credits must be at the 300 level or above:<\/p>\n<table class=\"sc_courselist\">\n<caption class=\"hidden noscript\">Course List<\/caption>\n<colgroup>\n<col class=\"codecol\"\/>\n<col class=\"titlecol\"\/>\n<col align=\"char\" char=\".\" class=\"hourscol\"\/>\n<\/colgroup>\n<thead>\n<tr class=\"hidden noscript\">\n<th scope=\"col\">Code<\/th>\n<th scope=\"col\">Title<\/th>\n<th scope=\"col\" class=\"hourscol\">Credits<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"even areaheader  firstrow\"><td colspan=\"2\"><span class=\"courselistcomment areaheader \">Required<\/span><\/td><td class=\"hourscol\"><\/td><\/tr>\n<tr class=\"odd\"><td class=\"codecol\"><a target=\"_blank\" href=\"https:\/\/catalog.uwm.edu\/search\/?search=JAMS 101\">JAMS\u00a0101<\/a><\/td><td>Introduction to Mass Media<\/td><td class=\"hourscol\">3<\/td><\/tr>\n<tr class=\"even\"><td class=\"codecol\"><a target=\"_blank\" href=\"https:\/\/catalog.uwm.edu\/search\/?search=JAMS 201\">JAMS\u00a0201<\/a><\/td><td>Media Writing<\/td><td class=\"hourscol\">3<\/td><\/tr>\n<tr class=\"odd\"><td class=\"codecol\"><a target=\"_blank\" href=\"https:\/\/catalog.uwm.edu\/search\/?search=JAMS 559\">JAMS\u00a0559<\/a><\/td><td>Freedom of Expression in the Digital Age<\/td><td class=\"hourscol\">3<\/td><\/tr>\n<tr class=\"orclass odd\"><td class=\"codecol orclass\">or\u00a0<a target=\"_blank\" href=\"https:\/\/catalog.uwm.edu\/search\/?search=JAMS 461\">JAMS\u00a0461<\/a><\/td><td colspan=\"2\"> Media Ethics<\/td><\/tr>\n<tr class=\"even\"><td colspan=\"2\"><span class=\"courselistcomment\">Complete 12 credits of JAMS Electives<\/span> <sup>1<\/sup><\/td><td class=\"hourscol\">12<\/td><\/tr>\n<tr class=\"odd\"><td colspan=\"2\"><span class=\"courselistcomment\">Select 12 credits in a single program outside of JAMS<\/span> <sup>2<\/sup><\/td><td class=\"hourscol\">12<\/td><\/tr>\n<tr class=\"even\"><td colspan=\"2\"><span class=\"courselistcomment\">Select at least one JAMS  600-level course with the word &quot;Seminar&quot; in its title to meet the L&amp;S requirement for a research experience in the major<\/span><\/td><td class=\"hourscol\">3<\/td><\/tr>\n<tr class=\"odd areaheader \"><td colspan=\"2\"><span class=\"courselistcomment areaheader \">Concentration (see requirements listed below)<\/span><\/td><td class=\"hourscol\">12<\/td><\/tr>\n<tr class=\"even\"><td colspan=\"2\"><span class=\"courselistcomment\">Select one of the following:<\/span><\/td><td class=\"hourscol\"><\/td><\/tr>\n<tr class=\"odd\"><td colspan=\"2\"><div style=\"margin-left:20px;\" class=\"blockindent\"><span class=\"courselistcomment commentindent\">Journalism<\/span><\/div><\/td><td class=\"hourscol\"><\/td><\/tr>\n<tr class=\"even\"><td colspan=\"2\"><div style=\"margin-left:20px;\" class=\"blockindent\"><span class=\"courselistcomment commentindent\">Media Studies<\/span><\/div><\/td><td class=\"hourscol\"><\/td><\/tr>\n<tr class=\"odd lastrow\"><td colspan=\"2\"><div style=\"margin-left:20px;\" class=\"blockindent\"><span class=\"courselistcomment commentindent\">Advertising\/Public Relations<\/span><\/div><\/td><td class=\"hourscol\"><\/td><\/tr>\n<tr class=\"listsum\"><td colspan=\"2\">Total Credits<\/td><td class=\"hourscol\">48<\/td><\/tr><\/tbody>\n<\/table>\n\n<dl class=\"sc_footnotes\" aria-label=\"Footnotes\"><dt> <sup> 1 <\/sup> <\/dt><dd start-indent=\"3%\"><p class=\"noindent\"><span class=\"sc_courseinline\"><a target=\"_blank\" href=\"https:\/\/catalog.uwm.edu\/search\/?search=COMMUN 103\">COMMUN\u00a0103<\/a><\/span>\u00a0and\u00a0<span class=\"sc_courseinline\"><a target=\"_blank\" href=\"https:\/\/catalog.uwm.edu\/search\/?search=COMMUN 105\">COMMUN\u00a0105<\/a><\/span>\u00a0also count as lower level JAMS electives.<\/p><\/dd><dt> <sup> 2 <\/sup> <\/dt><dd start-indent=\"3%\"><p class=\"noindent\">At least 6 credits must be at the 300 level or above.<\/p><\/dd><\/dl>\n<h3>Concentration Requirements<\/h3>\n<h4 class=\"toggle\">Journalism<\/h4>\n<table class=\"sc_courselist\">\n<caption class=\"hidden noscript\">Course List<\/caption>\n<colgroup>\n<col class=\"codecol\"\/>\n<col class=\"titlecol\"\/>\n<col align=\"char\" char=\".\" class=\"hourscol\"\/>\n<\/colgroup>\n<thead>\n<tr class=\"hidden noscript\">\n<th scope=\"col\">Code<\/th>\n<th scope=\"col\">Title<\/th>\n<th scope=\"col\" class=\"hourscol\">Credits<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"even firstrow\"><td class=\"codecol\"><a target=\"_blank\" href=\"https:\/\/catalog.uwm.edu\/search\/?search=JAMS 204\">JAMS\u00a0204<\/a><\/td><td>News Writing<\/td><td class=\"hourscol\">3<\/td><\/tr>\n<tr class=\"odd\"><td class=\"codecol\"><a target=\"_blank\" href=\"https:\/\/catalog.uwm.edu\/search\/?search=JAMS 320\">JAMS\u00a0320<\/a><\/td><td>News Reporting<\/td><td class=\"hourscol\">3<\/td><\/tr>\n<tr class=\"even\"><td colspan=\"2\"><span class=\"courselistcomment\">Select at least two of the following:<\/span><\/td><td class=\"hourscol\">6<\/td><\/tr>\n<tr class=\"odd\"><td class=\"codecol\"><div style=\"margin-left:20px;\" class=\"blockindent\"><a target=\"_blank\" href=\"https:\/\/catalog.uwm.edu\/search\/?search=JAMS 325\">JAMS\u00a0325<\/a><\/div><\/td><td>Audio Storytelling<\/td><td class=\"hourscol\"><\/td><\/tr>\n<tr class=\"even\"><td class=\"codecol\"><div style=\"margin-left:20px;\" class=\"blockindent\"><a target=\"_blank\" href=\"https:\/\/catalog.uwm.edu\/search\/?search=JAMS 332\">JAMS\u00a0332<\/a><\/div><\/td><td>Introduction to Digital Documentary<\/td><td class=\"hourscol\"><\/td><\/tr>\n<tr class=\"odd\"><td class=\"codecol\"><div style=\"margin-left:20px;\" class=\"blockindent\"><a target=\"_blank\" href=\"https:\/\/catalog.uwm.edu\/search\/?search=JAMS 342\">JAMS\u00a0342<\/a><\/div><\/td><td>Television News Reporting<\/td><td class=\"hourscol\"><\/td><\/tr>\n<tr class=\"even\"><td class=\"codecol\"><div style=\"margin-left:20px;\" class=\"blockindent\"><a target=\"_blank\" href=\"https:\/\/catalog.uwm.edu\/search\/?search=JAMS 500\">JAMS\u00a0500<\/a><\/div><\/td><td>Advanced Integrated Reporting<\/td><td class=\"hourscol\"><\/td><\/tr>\n<tr class=\"odd lastrow\"><td class=\"codecol\"><div style=\"margin-left:20px;\" class=\"blockindent\"><a target=\"_blank\" href=\"https:\/\/catalog.uwm.edu\/search\/?search=JAMS 502\">JAMS\u00a0502<\/a><\/div><\/td><td>Specialized Reporting:<\/td><td class=\"hourscol\"><\/td><\/tr>\n<tr class=\"listsum\"><td colspan=\"2\">Total Credits<\/td><td class=\"hourscol\">12<\/td><\/tr><\/tbody>\n<\/table>\n\n<h4 class=\"toggle\">Media Studies<\/h4>\n<table class=\"sc_courselist\">\n<caption class=\"hidden noscript\">Course List<\/caption>\n<colgroup>\n<col class=\"codecol\"\/>\n<col class=\"titlecol\"\/>\n<col align=\"char\" char=\".\" class=\"hourscol\"\/>\n<\/colgroup>\n<thead>\n<tr class=\"hidden noscript\">\n<th scope=\"col\">Code<\/th>\n<th scope=\"col\">Title<\/th>\n<th scope=\"col\" class=\"hourscol\">Credits<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"even firstrow\"><td class=\"codecol\"><a target=\"_blank\" href=\"https:\/\/catalog.uwm.edu\/search\/?search=JAMS 262\">JAMS\u00a0262<\/a><\/td><td>Principles of Media Studies<\/td><td class=\"hourscol\">3<\/td><\/tr>\n<tr class=\"odd\"><td class=\"codecol\"><a target=\"_blank\" href=\"https:\/\/catalog.uwm.edu\/search\/?search=JAMS 562\">JAMS\u00a0562<\/a><\/td><td>Media Studies and Culture<\/td><td class=\"hourscol\">3<\/td><\/tr>\n<tr class=\"even\"><td colspan=\"2\"><span class=\"courselistcomment\">Select one of the following:<\/span><\/td><td class=\"hourscol\">3<\/td><\/tr>\n<tr class=\"odd\"><td class=\"codecol\"><div style=\"margin-left:20px;\" class=\"blockindent\"><a target=\"_blank\" href=\"https:\/\/catalog.uwm.edu\/search\/?search=JAMS 207\">JAMS\u00a0207<\/a><\/div><\/td><td>Introduction to Advertising and Public Relations<\/td><td class=\"hourscol\"><\/td><\/tr>\n<tr class=\"even\"><td class=\"codecol\"><div style=\"margin-left:20px;\" class=\"blockindent\"><a target=\"_blank\" href=\"https:\/\/catalog.uwm.edu\/search\/?search=JAMS 231\">JAMS\u00a0231<\/a><\/div><\/td><td>Publication Design<\/td><td class=\"hourscol\"><\/td><\/tr>\n<tr class=\"odd\"><td class=\"codecol\"><div style=\"margin-left:20px;\" class=\"blockindent\"><a target=\"_blank\" href=\"https:\/\/catalog.uwm.edu\/search\/?search=JAMS 232\">JAMS\u00a0232<\/a><\/div><\/td><td>Photojournalism<\/td><td class=\"hourscol\"><\/td><\/tr>\n<tr class=\"even\"><td class=\"codecol\"><div style=\"margin-left:20px;\" class=\"blockindent\"><a target=\"_blank\" href=\"https:\/\/catalog.uwm.edu\/search\/?search=JAMS 302\">JAMS\u00a0302<\/a><\/div><\/td><td>Introduction To Video Storytelling<\/td><td class=\"hourscol\"><\/td><\/tr>\n<tr class=\"odd\"><td class=\"codecol\"><div style=\"margin-left:20px;\" class=\"blockindent\"><a target=\"_blank\" href=\"https:\/\/catalog.uwm.edu\/search\/?search=JAMS 306\">JAMS\u00a0306<\/a><\/div><\/td><td>Feature and Magazine Article Writing:<\/td><td class=\"hourscol\"><\/td><\/tr>\n<tr class=\"even\"><td class=\"codecol\"><div style=\"margin-left:20px;\" class=\"blockindent\"><a target=\"_blank\" href=\"https:\/\/catalog.uwm.edu\/search\/?search=JAMS 325\">JAMS\u00a0325<\/a><\/div><\/td><td>Audio Storytelling<\/td><td class=\"hourscol\"><\/td><\/tr>\n<tr class=\"odd\"><td class=\"codecol\"><div style=\"margin-left:20px;\" class=\"blockindent\"><a target=\"_blank\" href=\"https:\/\/catalog.uwm.edu\/search\/?search=JAMS 336\">JAMS\u00a0336<\/a><\/div><\/td><td>Media Graphics<\/td><td class=\"hourscol\"><\/td><\/tr>\n<tr class=\"even\"><td class=\"codecol\"><div style=\"margin-left:20px;\" class=\"blockindent\"><a target=\"_blank\" href=\"https:\/\/catalog.uwm.edu\/search\/?search=JAMS 370\">JAMS\u00a0370<\/a><\/div><\/td><td>Introduction to Social Media and Search Engine Optimization<\/td><td class=\"hourscol\"><\/td><\/tr>\n<tr class=\"odd\"><td class=\"codecol\"><div style=\"margin-left:20px;\" class=\"blockindent\"><a target=\"_blank\" href=\"https:\/\/catalog.uwm.edu\/search\/?search=JAMS 504\">JAMS\u00a0504<\/a><\/div><\/td><td>Critical and Opinion Writing<\/td><td class=\"hourscol\"><\/td><\/tr>\n<tr class=\"even\"><td colspan=\"2\"><span class=\"courselistcomment\">Select one of the following:<\/span> <sup>1<\/sup><\/td><td class=\"hourscol\">3<\/td><\/tr>\n<tr class=\"odd\"><td class=\"codecol\"><div style=\"margin-left:20px;\" class=\"blockindent\"><a target=\"_blank\" href=\"https:\/\/catalog.uwm.edu\/search\/?search=JAMS 304\">JAMS\u00a0304<\/a><\/div><\/td><td>News Literacy<\/td><td class=\"hourscol\"><\/td><\/tr>\n<tr class=\"even\"><td class=\"codecol\"><div style=\"margin-left:20px;\" class=\"blockindent\"><a target=\"_blank\" href=\"https:\/\/catalog.uwm.edu\/search\/?search=JAMS 450\">JAMS\u00a0450<\/a><\/div><\/td><td>Race and Ethnicity in the Media<\/td><td class=\"hourscol\"><\/td><\/tr>\n<tr class=\"odd\"><td class=\"codecol\"><div style=\"margin-left:20px;\" class=\"blockindent\"><a target=\"_blank\" href=\"https:\/\/catalog.uwm.edu\/search\/?search=JAMS 460\">JAMS\u00a0460<\/a><\/div><\/td><td>History of Mass Media<\/td><td class=\"hourscol\"><\/td><\/tr>\n<tr class=\"even\"><td class=\"codecol\"><div style=\"margin-left:20px;\" class=\"blockindent\"><a target=\"_blank\" href=\"https:\/\/catalog.uwm.edu\/search\/?search=JAMS 461\">JAMS\u00a0461<\/a><\/div><\/td><td>Media Ethics <sup>2<\/sup><\/td><td class=\"hourscol\"><\/td><\/tr>\n<tr class=\"odd\"><td class=\"codecol\"><div style=\"margin-left:20px;\" class=\"blockindent\"><a target=\"_blank\" href=\"https:\/\/catalog.uwm.edu\/search\/?search=JAMS 559\">JAMS\u00a0559<\/a><\/div><\/td><td>Freedom of Expression in the Digital Age <sup>2<\/sup><\/td><td class=\"hourscol\"><\/td><\/tr>\n<tr class=\"even\"><td class=\"codecol\"><div style=\"margin-left:20px;\" class=\"blockindent\"><a target=\"_blank\" href=\"https:\/\/catalog.uwm.edu\/search\/?search=JAMS 614\">JAMS\u00a0614<\/a><\/div><\/td><td>Seminar in Media and Public Opinion<\/td><td class=\"hourscol\"><\/td><\/tr>\n<tr class=\"odd\"><td class=\"codecol\"><div style=\"margin-left:20px;\" class=\"blockindent\"><a target=\"_blank\" href=\"https:\/\/catalog.uwm.edu\/search\/?search=JAMS 615\">JAMS\u00a0615<\/a><\/div><\/td><td>Seminar in Media and Politics<\/td><td class=\"hourscol\"><\/td><\/tr>\n<tr class=\"even\"><td class=\"codecol\"><div style=\"margin-left:20px;\" class=\"blockindent\"><a target=\"_blank\" href=\"https:\/\/catalog.uwm.edu\/search\/?search=JAMS 620\">JAMS\u00a0620<\/a><\/div><\/td><td>Seminar in Global Media<\/td><td class=\"hourscol\"><\/td><\/tr>\n<tr class=\"odd\"><td class=\"codecol\"><div style=\"margin-left:20px;\" class=\"blockindent\"><a target=\"_blank\" href=\"https:\/\/catalog.uwm.edu\/search\/?search=JAMS 660\">JAMS\u00a0660<\/a><\/div><\/td><td>Seminar in Contemporary Issues in Media Studies:<\/td><td class=\"hourscol\"><\/td><\/tr>\n<tr class=\"even lastrow\"><td class=\"codecol\"><div style=\"margin-left:20px;\" class=\"blockindent\"><a target=\"_blank\" href=\"https:\/\/catalog.uwm.edu\/search\/?search=JAMS 661\">JAMS\u00a0661<\/a><\/div><\/td><td>Seminar in Media Communication and Society:<\/td><td class=\"hourscol\"><\/td><\/tr>\n<tr class=\"listsum\"><td colspan=\"2\">Total Credits<\/td><td class=\"hourscol\">12<\/td><\/tr><\/tbody>\n<\/table>\n\n<dl class=\"sc_footnotes\" aria-label=\"Footnotes\"><dt> <sup> 1 <\/sup> <\/dt><dd start-indent=\"3%\"><p class=\"noindent\">One Media Studies course from among the following (in addition to at least one JAMS 600-level course with the word \u201cSeminar\u201d in its title selected to meet the L&amp;S requirement for a research experience in the major).<\/p><\/dd><dt> <sup> 2 <\/sup> <\/dt><dd start-indent=\"3%\"><p class=\"noindent\">If <span class=\"sc_courseinline\"><a target=\"_blank\" href=\"https:\/\/catalog.uwm.edu\/search\/?search=JAMS 461\">JAMS\u00a0461<\/a><\/span> or <span class=\"sc_courseinline\"><a target=\"_blank\" href=\"https:\/\/catalog.uwm.edu\/search\/?search=JAMS 559\">JAMS\u00a0559<\/a><\/span> is chosen for the Media Studies Elective, it cannot be double-counted as an Upper-Level Core Requirement. \u00a0<\/p><\/dd><\/dl>\n<h4 class=\"toggle\">Advertising\/Public Relations<\/h4>\n<table class=\"sc_courselist\">\n<caption class=\"hidden noscript\">Course List<\/caption>\n<colgroup>\n<col class=\"codecol\"\/>\n<col class=\"titlecol\"\/>\n<col align=\"char\" char=\".\" class=\"hourscol\"\/>\n<\/colgroup>\n<thead>\n<tr class=\"hidden noscript\">\n<th scope=\"col\">Code<\/th>\n<th scope=\"col\">Title<\/th>\n<th scope=\"col\" class=\"hourscol\">Credits<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"even firstrow\"><td class=\"codecol\"><a target=\"_blank\" href=\"https:\/\/catalog.uwm.edu\/search\/?search=JAMS 207\">JAMS\u00a0207<\/a><\/td><td>Introduction to Advertising and Public Relations<\/td><td class=\"hourscol\">3<\/td><\/tr>\n<tr class=\"odd\"><td class=\"codecol\"><a target=\"_blank\" href=\"https:\/\/catalog.uwm.edu\/search\/?search=JAMS 307\">JAMS\u00a0307<\/a><\/td><td>Persuasive Media Writing and Production:<\/td><td class=\"hourscol\">3<\/td><\/tr>\n<tr class=\"even\"><td class=\"codecol\"><a target=\"_blank\" href=\"https:\/\/catalog.uwm.edu\/search\/?search=JAMS 524\">JAMS\u00a0524<\/a><\/td><td>Advertising and Public Relations Campaigns<\/td><td class=\"hourscol\">3<\/td><\/tr>\n<tr class=\"odd\"><td colspan=\"2\"><span class=\"courselistcomment\">Select one of the following:<\/span><\/td><td class=\"hourscol\">3<\/td><\/tr>\n<tr class=\"even\"><td class=\"codecol\"><div style=\"margin-left:20px;\" class=\"blockindent\"><a target=\"_blank\" href=\"https:\/\/catalog.uwm.edu\/search\/?search=JAMS 317\">JAMS\u00a0317<\/a><\/div><\/td><td>Design for Advertising<\/td><td class=\"hourscol\"><\/td><\/tr>\n<tr class=\"odd\"><td class=\"codecol\"><div style=\"margin-left:20px;\" class=\"blockindent\"><a target=\"_blank\" href=\"https:\/\/catalog.uwm.edu\/search\/?search=JAMS 407\">JAMS\u00a0407<\/a><\/div><\/td><td>Media Planning<\/td><td class=\"hourscol\"><\/td><\/tr>\n<tr class=\"even\"><td class=\"codecol\"><div style=\"margin-left:20px;\" class=\"blockindent\"><a target=\"_blank\" href=\"https:\/\/catalog.uwm.edu\/search\/?search=JAMS 417\">JAMS\u00a0417<\/a><\/div><\/td><td>Branding and Campaign Analysis<\/td><td class=\"hourscol\"><\/td><\/tr>\n<tr class=\"odd lastrow\"><td class=\"codecol\"><div style=\"margin-left:20px;\" class=\"blockindent\"><a target=\"_blank\" href=\"https:\/\/catalog.uwm.edu\/search\/?search=JAMS 505\">JAMS\u00a0505<\/a><\/div><\/td><td>Research for Advertising and Public Relations<\/td><td class=\"hourscol\"><\/td><\/tr>\n<tr class=\"listsum\"><td colspan=\"2\">Total Credits<\/td><td class=\"hourscol\">12<\/td><\/tr><\/tbody>\n<\/table>\n\n\n\t\t\n<\/div>\n\n\n\n<div id=\"tab-major-advising\" class=\"uwm-p-tabcontent--pane\"><style>\n\t\t\t.sc_courselist tr:nth-child(even) {\n \t\t\t background-color: #f2f2f2\n\t\t\t}\t\t\n\t\t\t.sc_footnotes td, .sc_footnotes th, .sc_footnotes table {  border-left: none;\n  border-right: none; padding: 8px;}\n\t\t\t\n\t\t\t.sc_courselist {\n\t\t\t\tborder-collapse: collapse;\n\t\t\t}\t\t\n\t\t\t.sc_courselist td, .sc_courselist th {\n\t\t\t\tborder: 1px solid #ddd;\n\t\t\t\tpadding: 8px;\n        min-width: 40px;\n\t\t\t}\t\t\n\t\t\t.hourscol{\n\t\t\t\ttext-align: right;\n\t\t\t}\t\t\t\n\t\t\t.hidden.noscript{\n\t\t\t\tdisplay: none;\n\t\t\t}\t\n\t\n\t.notinpdf{\n\t\tdisplay:none;\n\t}\n\t\t\t.areaheader, .symcol {\n\t\t\t\tfont-weight: bold;\n\t\t\t}\n\t.HU { background-color: #ffce9c; }\n\t\t\t.SS { background-color: #f0e68c; }\n\t\t\t.NS { background-color: #ceefbd; }\n\t\t\t.OWCB { background-color: #ccccff; }\n\t\t\t.QLB { background-color: #ccffff; }\n\t\n\tdl {\n  display: grid;\n  grid-template-columns: max-content auto;\n}\n\ndt {\n  grid-column-start: 1;\n}\n\ndd {\n  grid-column-start: 2;\n}\n<\/style>\n<advisingtext name=\"Advising\">\n\n <h2>Letters &amp; Science Advising<\/h2> <p>During your time at 51ÁÔÆæ, you may have multiple members of your success team, including advisors, peer mentors and success coaches. Letters &amp; Science students typically work with at least two different types of advisors as they pursue their degrees: professional college advisors and faculty advisors. L&amp;S college advisors advise across your entire degree program while departmental faculty advisors focus on the major.<\/p> <p>College advisors are located in Holton Hall (or virtually for online students) and serve as your primary advisor. They are your point person for your questions about navigating college and completing your degree. College advisors will:<\/p> <ul> \t<li>Assist you in defining your academic and life goals.<\/li> \t<li>Help you create an educational plan that is consistent with those goals.<\/li> \t<li>Assist you in understanding curriculum, major and degree requirements for graduation, as well as university policies and procedures.<\/li> \t<li>Provide you with information about campus and community resources and refer you to those resources as appropriate.<\/li> \t<li>Monitor your progress toward graduation and completion of requirements.<\/li> <\/ul> <p>Faculty advisors mentor students in the major and assist them in maximizing their development in the program. You will begin working with a faculty advisor when you declare your major. Faculty advisors are an important partner and will:<\/p> <ul> \t<li>Help you\u00a0understand major requirements and course offerings in the department.\u00a0<\/li> \t<li>Explain opportunities for internships and undergraduate research and guide you in obtaining those experiences.<\/li> \t<li>Serve as an excellent resource as you consider potential graduate programs and career paths in your field.<\/li> <\/ul> <p>Students are encouraged to meet with both their college advisor and faculty advisor at least once each semester. Appointments are available in-person, by phone or by video.\u00a0<\/p> <p>Currently enrolled students should use the <a href=\"https:\/\/uwm.navigate.eab.com\/\" target=\"_blank\">Navigate360 website<\/a>\u00a0to make an appointment with your assigned advisor or call (414) 229-4654 if you do not currently have an assigned Letters &amp; Science advisor.\u00a0Prospective students who haven't enrolled in classes yet should call (414) 229-7711 or email\u00a0<a href=\"mailto:let-sci@uwm.edu\" target=\"_blank\">let-sci@uwm.edu<\/a>.<\/p>\n\n<\/advisingtext>\n\n\n<div class=\"uwm-p-accordion uwm-p-accordion--icon-left-circle\" \r\ndata-accordion-prefix-classes=\"uwm\" data-accordion-cool-selectors=\"1\">\r\n    <!-- wp:uwm-blocks\/accordion-item {\"title\":\"Get Advising\"} -->\r\n    \r\n<div class=\"uwm-p-accordion--header\">Get Advising<\/div>\r\n<div class=\"uwm-p-accordion--panel\">\r\n    <div class=\"uwm-p-accordion--panel-inner uwm-u-clear\">\r\n        <!-- wp:list {\"className\":\"is-style-Default \"} -->\r\n<ul class=\"is-style-Default\">\r\n    <li><strong>\r\n    Currently enrolled majors with questions about general degree \r\n    requirements?<\/strong> Make an appointment with your assigned Letters & Science \r\n    College Advisor through <a class=\"uwm-c-link--external\" \r\n     href=\"https:\/\/uwm.guide.eab.com\/\" \r\n    target=\"_blank\" rel=\"noreferrer noopener\">Navigate<\/a> \r\n    or email your advisor.<\/li>\r\n    <li><strong>\r\n        Currently enrolled majors with questions about the major \r\n        specifically?<\/strong> Email your faculty advisor or the \r\n        department directly.<\/li>\r\n    <li><strong>Currently enrolled 51ÁÔÆæ \r\n        students not yet in the College of Letters & Science?<\/strong> \r\n        Email <a href=\"mailto:ls-advising@uwm.edu\" target=\"_blank\" \r\n        rel=\"noreferrer noopener\">ls-advising@uwm.edu<\/a>.<\/li>\r\n    <li><strong>Haven\u2019t started classes yet at 51ÁÔÆæ?<\/strong> \r\n        Email our admissions counselor at \r\n        <a href=\"mailto:let-sci@uwm.edu\" target=\"_blank\" \r\n        rel=\"noreferrer noopener\">let-sci@uwm.edu<\/a>.<\/li>\r\n    <\/ul>\r\n<!-- \/wp:list --><\/div><\/div>\r\n<!-- \/wp:uwm-blocks\/accordion-item -->\r\n\r\n<!-- wp:uwm-blocks\/accordion-item {\"title\":\"Letters \\u0026amp; Science Degree Requirements\"} -->\r\n<div class=\"uwm-p-accordion--header\">Letters & Science Degree Requirements<\/div><div class=\"uwm-p-accordion--panel\"><div class=\"uwm-p-accordion--panel-inner uwm-u-clear\"><!-- wp:paragraph {\"className\":\"is-style-default\"} -->\r\n<p class=\"is-style-default\">In addition to the requirements for the \r\nmajor (in the\u00a0<em>Requirements\u00a0<\/em>tab of this page), students must \r\nfulfill a number of other requirements. Students must take a minimum \r\nof 120 credits to graduate. These can be thought of as falling into \r\none of three \"buckets:\" major, general requirements, and electives, \r\nwhich is where a minor could fall. Many classes fall into more than \r\none bucket at the same time. This is why it is important to talk to \r\nyour advisor, so you can take advantage of those double-counting \r\nopportunities.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph {\"className\":\"is-style-default uwm-c-link\\u002d\\u002dexternal\"} -->\r\n<p class=\"is-style-default\">For more details \r\nand a visual guide to the content in each bucket, \r\n<a href=\"https:\/\/uwm.edu\/letters-science\/advising\/degree-requirements\/\">\r\n    review our L&S requirements page.<\/a><\/p>\r\n<!-- \/wp:paragraph --><\/div><\/div>\r\n<!-- \/wp:uwm-blocks\/accordion-item --><\/div>\n<\/div>\n\n\n\n<div id=\"tab-major-careers\" class=\"uwm-p-tabcontent--pane\">\n<p>We encourage you to begin exploring career options when you declare your major or at the start of your sophomore year, whichever comes first.&nbsp;&nbsp;<\/p>\n\n\n\n<div class=\"uwm-u-flex uwm-u-flex--wrap uwm-u-flex--left\">\n<a class=\"uwm-c-button uwm-c-button--outline uwm-u-mr-20 uwm-u-mb-20\" href=\"https:\/\/uwm.edu\/journalism-advertising-media-studies\/students\/career-resources-job-outcomes\/\" rel=\"\">Career Resources &amp; Job Outcomes<\/a>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<\/div>\n\n\n\n<div id=\"details-sidebar\" class=\"uwm-l-col uwm-l-col--4 uwm-l-offset--1\">\n\n\n<div class=\"uwm-l-buttons--full\">\n<a class=\"uwm-c-button uwm-c-button--full uwm-u-mb-20\" href=\"https:\/\/catalog.uwm.edu\/letters-science\/journalism-advertising-media-studies\/journalism-advertising-media-studies-ba\/\" rel=\"\">Academic Catalog<\/a>\n<\/div>\n\n\n\n\n\n<div class=\"uwm-l-buttons--full\">\n<a class=\"uwm-c-button uwm-c-button--full uwm-u-mb-20\" href=\"https:\/\/catalog.uwm.edu\/course-search\/\" rel=\"\">Schedule of Classes<\/a>\n<\/div>\n\n\n\n\n\n\n    <div class=\"uwm-p-card uwm-p-card--color-head uwm-u-mt-40\">\n        <div class=\"uwm-p-card--title\">Contact<\/div>\n        <div class=\"uwm-p-card--body\">\n            <div class=\"uwm-p-card--content\">\n                <h2 class=\"is-style-size-h5 uwm-u-my-10\">Prospective Undergraduate Students (not yet enrolled at 51ÁÔÆæ)<\/h2>\r\n<p class=\"uwm-u-mt-10 is-style-size-p-md\">Prospective students, contact our admissions counselor at\u00a0<a href=\"mailto:let-sci@uwm.edu\">let-sci@uwm.edu<\/a>\u00a0or\u00a0<a href=\"tel:414-229-7711\">414-229-7711<\/a>.<\/p> <h2 class=\"is-style-size-h5 uwm-u-mb-0 uwm-u-mt-30\">Current Undergraduate Students<\/h2>\r\n<p class=\"uwm-u-mt-10 is-style-size-p-md\">General questions such as how to declare, how to change a major, general education requirements, etc. should be directed to the college advising office at\u00a0<a href=\"mailto:ls-advising@uwm.edu\">ls-advising@uwm.edu<\/a>\u00a0or\u00a0<a href=\"tel:414-229-4654\">414-229-4654<\/a>.<\/p> <p class=\"uwm-u-mt-10 is-style-size-p-md\">Specific questions about Journalism, Advertising, and Media Studies, such as research opportunities, internship opportunities, major requirements, etc., should be directed to\u00a0<a href=\"mailto:leonarjm@uwm.edu\">Jackie Bradway<\/a>.<\/p>            <\/div>\n        <\/div>\n    <\/div>\n\n\n<\/div>\n<\/div>\n\n    <\/div>\n<\/section>\n\n\n\t<\/div>\n<\/div>\n\n\n","protected":false},"author":1272,"parent":0,"template":"","meta":{"_acf_changed":false,"_uwm_academics_program_template":"page","_uwm_academics_program_navigation":[],"uwm_academics_program_card_image_id":0,"uwm_academics_program_banner_image_id":8767,"uwm_academics_program_sort_title":"A-Major","uwm_academics_program_external_url":"","uwm_academics_program_jump_details_btn":true,"_uwm_academics_program_exclude_from_programs_archive_page":false,"_uwm_academics_program_exclude_from_programs_block":false,"_uwm_academics_program_exclude_from_department_page":false,"footnotes":"","uwm_wg_additional_authors":[]},"program_group":[],"program_tag":[],"program_type":[41],"program_format":[54],"program_department":[],"class_list":["post-7040","program","type-program","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Journalism, Advertising &amp; 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