51ÁÔÆæ

WhatÌý·É±ð’l±ôÌýbe covering:

• °Â³ó²¹³Ù’s the message? Fine tune the writing and message
• °Â³ó´Ç’sÌýyour audience?ÌýIdentifyingÌýwho you want to reach
• Why should they open it? All about subject lines and getting action
• What are the rules? Best practices on email design and styleÌý

9:35-9:Ìý50 a.m.: All About Events and Campus Announcements (Becky Lang)Ìý

WhatÌý·É±ð’l±ôÌýbe covering:ÌýLearn how to promote a campus event andÌýsubmitÌýanÌýannouncement.Ìý

Who should come:ÌýFaculty and staff who occasionally or regularly have events onÌýcampus and/or have newsÌý³Ù³ó±ð²â’dÌýlike to share with campus.Ìý

About the presenter:ÌýAs the Internal Communications Manager,ÌýBecky LangÌýfocuses onÌýcampuswide faculty,ÌýstaffÌýand student messages — and coordinating communications toÌýfully reach our campus community.Ìý

10-10:20Ìýa.m.: All About Lockup Logos, Brand Standards & GuidelinesÌý(Kelly Grulkowski)Ìý

WhatÌý·É±ð’l±ô be covering: The new 51ÁÔÆæ lockup logo system and a refresh on brand standards and guidelines

Who should come:ÌýFor faculty and staff who create marketing materials for 51ÁÔÆæ.

About the presenter:ÌýAs Creative Manager at 51ÁÔÆæ,ÌýKelly Grulkowski‘s areas of expertiseÌýare graphic design, marketing and 51ÁÔÆæ branding.Ìý

10:25-10:55 a.m.: Writing for the Web and Channeling 51ÁÔÆæ’s Voice (Kaitlin Stainbrook)Ìý

WhatÌý·É±ð’l±ôÌýbe covering:ÌýBest practices for writing for the web,Ìýweb-writingÌýresourcesÌýand how to use them, and how toÌýincorporateÌý51ÁÔÆæ’s voice and style in your writing.Ìý

Who should come:ÌýAny faculty and staff in charge ofÌýmaintaining/updating a 51ÁÔÆæÌýwebsiteÌýorÌýanyoneÌýwho writes marketing copy on behalf of their school/collegeÌýorÌýdivision.Ìý

About the presenter:ÌýAs theÌýsenior marketing writer and editor for Marketing &ÌýCommunications,ÌýKaitlin StainbrookÌýwrites and oversees marketing copy across 51ÁÔÆæÌýtop-level pages, marketing campaigns (landing pages, digital ads, etc.) and print pieces.Ìý

11-11:45Ìýa.m.: Creating Engaging Social Media Content and Social Media Video Guidelines (Tina Keller and Mary Baylor)Ìý

WhatÌý·É±ð’l±ôÌýbe covering:ÌýBest practices for producing content for social media andÌývideo.ÌýÌý

Who should come:ÌýFaculty and staff who are social media administrators for aÌý university-sponsored accountÌý

About the presenters:ÌýTina KellerÌýis the Director of Digital Marketing and serves as the university’s centralÌýresource for digital campaigns and strategies. HerÌýexpertiseÌýis in paid and organic digitalÌýand social media campaigns, content marketing and analytics.ÌýMary BaylorÌýis the Director of Multimedia overseeing 51ÁÔÆæ’sÌýphoto and videoÌýteams. HerÌýexpertiseÌýand passionÌýisÌývisual storytelling andÌýcontent marketing.

11:50 a.m.-12:20 p.m.: Developments in Enrollment and Academic Program Marketing at 51ÁÔÆæ (Michelle Johnson)Ìý

WhatÌý·É±ð’l±ôÌýbe covering:ÌýGet a preview of 51ÁÔÆæ’s strategic marketing plan.ÌýTopicsÌýwillÌýinclude:Ìýusing data in decision making, measuringÌýreturn on investmentÌýandÌýcooperative advertisingÌýopportunities.Ìý

Who should come:ÌýDepartment chairs and marketing managers for academic units.Ìý

About the presenter:ÌýMichelle JohnsonÌýis 51ÁÔÆæ’s chief marketing officer with oversightÌýover marketing, licensing and branded merchandise, design, photography and video.

12:25-1 p.m.: For Faculty: Working with The Media (Angelica Duria)Ìý

WhatÌý·É±ð’l±ôÌýbe covering:

• University spokespersonÌývs.Ìýresearchers/experts
• What makes a good news story?
• How to respond to a media request
• Deadlines and differences between print/radio/TV
• Best interview practices: visual, message, delivery

Who should attend:

• Faculty and staff who will be in contact with the media for interviews orÌýwho have been in contact with media because of their expertise
• Faculty and staff considered to be public figures,Ìýi.e.ÌýdepartmentÌýheads, deans, etc.
• Faculty and staff considered to be spokespersons for their department
• Faculty andÌýstaff who handle marketing and communications for their department.

About the presenter: As the new Strategic Communications Director, Angelica Duria brings 14 years of broadcast news experience to 51ÁÔÆæ. Her areas of expertise areÌýmediaÌýrelations, public relations, media training, broadcast news and television.