{"id":11661,"date":"2022-03-09T13:39:34","date_gmt":"2022-03-09T19:39:34","guid":{"rendered":"https:\/\/uwm.edu\/engineering\/?p=11661"},"modified":"2022-03-17T13:58:26","modified_gmt":"2022-03-17T18:58:26","slug":"yi-hu-advances-in-wisconsin-governors-business-plan-contest-with-submission-of-new-otc-hearing-aid","status":"publish","type":"post","link":"https:\/\/uwm.edu\/engineering\/yi-hu-advances-in-wisconsin-governors-business-plan-contest-with-submission-of-new-otc-hearing-aid\/","title":{"rendered":"Yi Hu advances in Wisconsin Governor\u2019s Business Plan Contest with submission of new OTC hearing aid"},"content":{"rendered":"\n<figure class=\"alignright uwm-c-img--right\"><img loading=\"lazy\" decoding=\"async\" width=\"257\" height=\"300\" src=\"https:\/\/uwm.edu\/engineering\/wp-content\/uploads\/sites\/537\/2021\/02\/Yi-Hu-257x300.jpg\" alt=\"faculty member yi-hu\" class=\"wp-image-5150\" srcset=\"https:\/\/uwm.edu\/engineering\/wp-content\/uploads\/sites\/537\/2021\/02\/Yi-Hu-257x300.jpg 257w, https:\/\/uwm.edu\/engineering\/wp-content\/uploads\/sites\/537\/2021\/02\/Yi-Hu.jpg 300w\" sizes=\"auto, (max-width: 257px) 100vw, 257px\" \/><\/figure>\n\n\n\n<p>Congratulations to Yi Hu, associate professor of electrical engineering and computer science, whose submission for My Hearing Care advanced in March to the semi-final round of the 19<sup>th<\/sup> annual <a href=\"https:\/\/govsbizplancontest.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Wisconsin Governor&#8217;s Business Plan Contest<\/a>. Hu is one of 55 semi-finalists from 24 Wisconsin communities whose entries were spread among four broad categories: advanced manufacturing (13), business services (15), information technology (16) and life sciences (11).<\/p>\n\n\n\n<p>My Hearing Care is developing an over-the-counter hearing aid that makes better hearing more accessible and more affordable for the millions of people suffering from mild to moderate hearing loss. While the price of a pair of My Hearing Care hearing aids has not been set, Hu says it will be significantly less than a traditional pair. \u201cOne of my goals is for more people to be able to buy and use high-quality hearing aids,\u201d he said.&nbsp; While 28.8 million American adults could benefit from hearing aids, Hu notes that less than 20% of this population use the devices.<\/p>\n\n\n\n<p>OTC hearing aids are expected to hit the market later in 2023, a development that stemmed from a 2017 federal law that led the Food and Drug Administration to create a category of OTC hearing aids for adults with mild to moderate hearing loss. This could lessen the need for expensive and repeated visits to audiologists and remove barriers to use.<\/p>\n\n\n\n<p>Soon people will be able to purchase a My Hearing Care hearing aid online, then fit and self-adjust the device at home using clinically established processes.<\/p>\n\n\n\n<p><strong>Building off past research in hearing technology<\/strong><\/p>\n\n\n\n<p>My Hearing Care builds off Hu\u2019s 20 years of researching technology to help improve life for those with hearing loss, including recent research that aimed at helping people with mild to moderate hearing loss: a Personal Sound Amplification Product, or PSAP.<\/p>\n\n\n\n<p>In 2019, the National Institutes of Health supported collaborative work between Hu and Christina Runge, professor in the Department of Otolaryngology &amp; Communication Sciences at Medical College of Wisconsin, that <a href=\"https:\/\/uwm.edu\/engineering\/hu-receives-license-for-company-to-make-smartphone-app-that-is-alternative-to-hearing-aids\/\" target=\"_blank\" rel=\"noreferrer noopener\">led to an exclusive license for a Personal Sound Amplification Product (PSAP)<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Congratulations to Yi Hu, associate professor of electrical engineering and computer science, whose submission for My Hearing Care advanced in March to the semi-final round of the 19th annual Wisconsin Governor&#8217;s Business Plan Contest. Hu is one of 55 semi-finalists &hellip;<\/p>\n","protected":false},"author":19687,"featured_media":11662,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","uwm_wg_additional_authors":[]},"categories":[69,94,25,67],"tags":[],"class_list":["post-11661","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alumni-community","category-biomedical-health","category-news","category-research"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>College of Engineering &amp; Applied Science<\/title>\n<meta name=\"description\" content=\"Yi Hu, associate professor of electrical engineering and computer science, advanced to the semi-final round of the 19th annual Wisconsin Governor&#039;s Business Plan Contest with his submission for My Hearing Care.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uwm.edu\/engineering\/yi-hu-advances-in-wisconsin-governors-business-plan-contest-with-submission-of-new-otc-hearing-aid\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yi Hu advances in Wisconsin Governor\u2019s Business Plan Contest with submission of new OTC hearing aid\" \/>\n<meta property=\"og:description\" content=\"Yi Hu, associate professor of electrical engineering and computer science, advanced to the semi-final round of the 19th annual Wisconsin Governor&#039;s Business Plan Contest with his submission for My Hearing Care.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/uwm.edu\/engineering\/yi-hu-advances-in-wisconsin-governors-business-plan-contest-with-submission-of-new-otc-hearing-aid\/\" \/>\n<meta property=\"og:site_name\" content=\"College of Engineering &amp; 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