{"id":1446,"date":"2026-02-06T12:21:41","date_gmt":"2026-02-06T18:21:41","guid":{"rendered":"https:\/\/uwm.edu\/digital-accessibility\/?post_type=documentation_guides&#038;p=1446"},"modified":"2026-03-12T10:11:37","modified_gmt":"2026-03-12T15:11:37","slug":"audio-descriptions","status":"publish","type":"documentation_guides","link":"https:\/\/uwm.edu\/digital-accessibility\/documentation-guides\/video-audio\/audio-descriptions\/","title":{"rendered":"Audio Descriptions"},"content":{"rendered":"\n<div class=\"uwm-l-row\">\n<div class=\"uwm-l-col\">\n<h2 class=\"wp-block-heading\" id=\"h-overview\"><strong>Overview<\/strong><\/h2>\n\n\n\n<p>An audio description is:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A narration track that verbally describes key visual content that is not accessible via audio alone.<\/li>\n\n\n\n<li>Also known as \u201cvideo description,\u201d \u201cvisual description,\u201d \u201cdescriptive video\u201d and simply \u201cdescription.\u201d<\/li>\n\n\n\n<li>Created through a thoughtful process that considers how much visual information to convey, what words to use and when to include them.<\/li>\n<\/ul>\n\n\n\n<p>People who are blind can understand much of a video\u2019s content by listening to its audio. However, if a video includes content that is only presented visually (e.g., on-screen text or key actions that are not obvious from the audio), this visual information must be described. This benefits people who are unable to see the video due to blindness or low vision. It also benefits people who are visually distracted (e.g., watching a video in the background while multitasking).<\/p>\n\n\n\n<p><strong>Integrated description<\/strong> is the process of building in description of visual content directly into the video during scripting and production, thereby avoiding the need for audio description.<\/p>\n\n\n\n<p><strong>Extended audio description<\/strong> is audio description that requires a pause in the video (i.e., if there aren\u2019t otherwise enough gaps in the program audio to insert a description.)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-avoiding-the-need-for-an-audio-description\"><strong>Avoiding the Need for an Audio Description<\/strong><\/h2>\n\n\n\n<p>The need for audio description can be avoided by ensuring all important visual information is communicated verbally. Here are some examples:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>For videos featuring multiple speakers with no additional visual content (i.e., \u201ctalking heads\u201d), audio description is generally not required if each speaker introduces themselves when they first speak and their names and affiliations are also shown on screen. A narrator should read the closing credits to ensure full accessibility.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.ami.ca\/idv\" target=\"_blank\" rel=\"noreferrer noopener\">Integrated Described Video (IDV)<\/a> \u2013 This website from Accessible Media, Inc. (AMI) includes a series of high-quality videos produced to educate on the benefits of integrated description.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-prioritizing-your-videos-for-audio-description\"><strong>Prioritizing Your Videos for Audio Description<\/strong><\/h2>\n\n\n\n<p>Videos can be prioritized for audio description using the same variables that are used for prioritizing videos for captioning:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Audience demographics<\/strong> \u2013 If the target audience for a video is likely to include individuals who are blind or low vision, the video should be a top priority.<\/li>\n\n\n\n<li><strong>Traffic<\/strong> \u2013 Your most popular videos should be a high priority.<\/li>\n\n\n\n<li><strong>Publication date<\/strong> \u2013 Newer videos should be a high priority.<\/li>\n<\/ul>\n\n\n\n<p>In general, it is best to focus initial efforts on high-impact videos, for example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Videos available to the public on a high-use website<\/li>\n\n\n\n<li>Videos that will be used multiple times in a course<\/li>\n\n\n\n<li>Videos developed by several faculty members to be used in several different classes<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-does-the-video-need-description-nbsp\"><strong>Does the Video Need Description?&nbsp;<\/strong><\/h3>\n\n\n\n<p>In addition to the above considerations, videos can be prioritized based on the <strong>need<\/strong> for audio description.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-a-key-accessibility-test-listen-without-watching\">A Key Accessibility Test: Listen Without Watching<\/h4>\n\n\n\n<p>To determine need, listen to the audio for portions of your video (if you have eyesight, close your eyes). Are there any important details that you\u2019re missing? Rate the video using the following scale:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>High need<\/strong> \u2013 Nothing makes sense with audio alone.<\/li>\n\n\n\n<li><strong>Medium need<\/strong> \u2013 The video is generally understandable, but critical details are lost.<\/li>\n\n\n\n<li><strong>Low need<\/strong> \u2013 Some information is lost, but it isn\u2019t critical.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-educational-context-demonstrations-and-procedures\">Educational Context: Demonstrations and Procedures<\/h4>\n\n\n\n<p>For instructional content (example: a nursing video demonstrating a procedure) the narration may seem sufficient at first glance. However, unless someone can understand the procedure without seeing it<strong>,<\/strong> key details may be missing.<\/p>\n\n\n\n<p>Examples of visual details that often require description include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hand placement or movement<\/li>\n\n\n\n<li>Changes in equipment or settings<\/li>\n\n\n\n<li>Visual cues that indicate success, error, or safety concerns<\/li>\n<\/ul>\n\n\n\n<p>If those details are not already communicated verbally, audio description is required.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-marketing-communications-context-conveying-mood-and-meaning\">Marketing Communications Context: Conveying Mood and Meaning<\/h4>\n\n\n\n<p>Marketing and promotional videos often rely on visuals to convey tone, emotion, and impression. These elements are just as important as factual information and must also be accessible.<\/p>\n\n\n\n<p>It can feel awkward or unnecessary to describe emotions, atmosphere, or visual style aloud, but accessibility requires doing exactly that.<\/p>\n\n\n\n<p>Examples include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Describing facial expressions, body language, or reactions<\/li>\n\n\n\n<li>Conveying the mood of a scene (e.g., energetic, welcoming, celebratory, serious)<\/li>\n\n\n\n<li>Describing visual storytelling elements that support brand identity or emotional impact<\/li>\n<\/ul>\n\n\n\n<p>If a visual is intended to make viewers <em>feel<\/em> something, that experience should be shared through audio description.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-audio-description-support-in-media-platforms-nbsp\">Audio Description Support in Media Platforms&nbsp;<\/h2>\n\n\n\n<p>Many media platforms commonly used at 51ÁÔÆæ (e.g., Microsoft 365, Canvas, Zoom, YouTube, Vimeo) do not currently provide built-in support for audio description. The typical strategy for delivering audio descriptions for videos on platforms without built-in support is to create a separate audio-described version of the video. Then, wherever the original video is provided, include a link to the audio-described version. A visitor can then access the audio-described version if they wish.<\/p>\n\n\n\n<p>To produce an audio-described version of a video, it is typically best to outsource to a vendor who specializes in this service. <a href=\"https:\/\/www.bussvc.wisc.edu\/purch\/contract\/wp5252.html\">Several vendors who provide media captioning, transcription, &amp; audio description services are available to 51ÁÔÆæ<\/a> through a UW-Madison contract.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-further-reading\">Further Reading<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/dcmp.org\/learn\/descriptionkey\">Guidelines and Best Practices for Describing Educational Video<\/a> &#8211; recommendations, suggestions, and best practices from the Described and Captioned Media Program.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.w3.org\/WAI\/media\/av\/description\/\" target=\"_blank\" rel=\"noreferrer noopener\">Audio Description of Visual Information<\/a> \u2013 a comprehensive guide from the W3C Web Accessibility Initiative.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.ami.ca\/idv\" target=\"_blank\" rel=\"noreferrer noopener\">Integrated Described Video (IDV)<\/a> \u2013 This website from Accessible Media, Inc. (AMI) includes a series of high-quality videos produced to educate on the benefits of integrated description (i.e., scripting and producing video that avoids the need for audio description).<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-success-criteria\"><strong>Success Criteria<\/strong><\/h2>\n\n\n\n<p>The issues described on this page are associated with the following success criteria in the W3C\u2019s <a href=\"https:\/\/www.w3.org\/TR\/WCAG21\/\" target=\"_blank\" rel=\"noreferrer noopener\">Web Content Accessibility Guidelines (WCAG) 2.1<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.w3.org\/TR\/WCAG21\/#audio-only-and-video-only-prerecorded\" target=\"_blank\" rel=\"noreferrer noopener\">1.2.1 Audio-only and Video-only (Prerecorded)<\/a> (Level A)<\/li>\n\n\n\n<li><a href=\"https:\/\/www.w3.org\/TR\/WCAG21\/#audio-description-or-media-alternative-prerecorded\" target=\"_blank\" rel=\"noreferrer noopener\">1.2.3 Audio Description or Media Alternative (Prerecorded)<\/a> (Level A)<\/li>\n\n\n\n<li><a href=\"https:\/\/www.w3.org\/TR\/WCAG21\/#audio-description-prerecorded\" target=\"_blank\" rel=\"noreferrer noopener\">1.2.5 Audio Description (Prerecorded)<\/a> (Level AA)<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-related-resources\">Related Resources<\/h2>\n\n\n<div class=\"content_block\" id=\"custom_post_widget-1682\">\n<figure class=\"uwm-c-table uwm-c-table--stripe resources-table-2-col\"><table><thead><tr><th>Title<\/th><th>Source<\/th><\/tr><\/thead><tbody><tr><td><a href=\"https:\/\/uws-ce.instructure.com\/courses\/1897\/pages\/making-videos-accessible?module_item_id=450008\">Making Videos Accessible<\/a>&nbsp;(training video)<\/td><td>51ÁÔÆæ<\/td><\/tr><tr><td><a href=\"https:\/\/webaim.org\/techniques\/captions\/\">Captions, Transcripts, and Audio Descriptions<\/a><\/td><td>WebAIM<\/td><\/tr><tr><td><a href=\"https:\/\/it.wisc.edu\/learn\/make-it-accessible\/#multimedia\">Image and Multimedia Accessibility<\/a><\/td><td>UW-Madison<\/td><\/tr><tr><td><a href=\"https:\/\/www.bussvc.wisc.edu\/purch\/contract\/wp5252.html\">Media Captioning, Transcription, &amp; Audio Description Vendors<\/a><\/td><td>UW-Madison<\/td><\/tr><tr><td><a href=\"https:\/\/dcmp.org\/learn\/descriptionkey\">Guidelines and Best Practices for Describing Educational Video<\/a><\/td><td>DCMP<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"size-p-md\"><strong><a href=\"https:\/\/uwm.edu\/digital-accessibility\/documentation-guides\/related-resources\/\">All related resources<\/a><\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"uwm-l-col uwm-l-col--4 uwm-l-offset--1\"><div class=\"content_block\" id=\"custom_post_widget-1095\"><nav aria-label=\"Sidebar\" class=\"uwm-p-navigation-list uwm-p-navigation-list--gold-border \"><div class=\"uwm-p-navigation-list--title\"><a href=\"https:\/\/uwm.edu\/digital-accessibility\/documentation-guides\/video-audio\/\">Video &amp; Audio<\/a><\/div><ul><li><a href=\"https:\/\/uwm.edu\/digital-accessibility\/documentation-guides\/video-audio\/audio-and-video-captioning-transcripts-and-audio-descriptions\/\">Determining if Captions, Transcripts or Audio Descriptions Are Needed for Video or Audio<\/a><\/li><li><a class=\"current\" href=\"https:\/\/uwm.edu\/digital-accessibility\/documentation-guides\/video-audio\/audio-descriptions\/\"><span aria-current=\"page\">Audio Descriptions<\/span><\/a><\/li><\/ul><\/nav><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":1382,"menu_order":0,"template":"","meta":{"footnotes":"","uwm_wg_additional_authors":[]},"tags":[],"documentation_guides_category":[],"class_list":["post-1446","documentation_guides","type-documentation_guides","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Audio Descriptions - 51ÁÔÆæ Digital Accessibility<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uwm.edu\/digital-accessibility\/documentation-guides\/video-audio\/audio-descriptions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Audio Descriptions\" \/>\n<meta property=\"og:url\" content=\"https:\/\/uwm.edu\/digital-accessibility\/documentation-guides\/video-audio\/audio-descriptions\/\" \/>\n<meta property=\"og:site_name\" content=\"51ÁÔÆæ Digital Accessibility\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-12T15:11:37+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/uwm.edu\\\/digital-accessibility\\\/documentation-guides\\\/video-audio\\\/audio-descriptions\\\/\",\"url\":\"https:\\\/\\\/uwm.edu\\\/digital-accessibility\\\/documentation-guides\\\/video-audio\\\/audio-descriptions\\\/\",\"name\":\"Audio Descriptions - 51ÁÔÆæ Digital Accessibility\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/uwm.edu\\\/digital-accessibility\\\/#website\"},\"datePublished\":\"2026-02-06T18:21:41+00:00\",\"dateModified\":\"2026-03-12T15:11:37+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/uwm.edu\\\/digital-accessibility\\\/documentation-guides\\\/video-audio\\\/audio-descriptions\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/uwm.edu\\\/digital-accessibility\\\/documentation-guides\\\/video-audio\\\/audio-descriptions\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/uwm.edu\\\/digital-accessibility\\\/documentation-guides\\\/video-audio\\\/audio-descriptions\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/uwm.edu\\\/digital-accessibility\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Video &amp; 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