{"id":912,"date":"2021-04-12T17:28:50","date_gmt":"2021-04-12T22:28:50","guid":{"rendered":"https:\/\/uwm.edu\/business\/?post_type=program&p=912"},"modified":"2025-12-22T08:48:19","modified_gmt":"2025-12-22T14:48:19","slug":"marketing-bba-ms","status":"publish","type":"program","link":"https:\/\/uwm.edu\/business\/academic-programs\/marketing-bba-ms\/","title":{"rendered":"Marketing (BBA+MS)"},"content":{"rendered":"\n\n
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\n Marketing (BBA+MS)
BBA+MS<\/div>\n <\/h1>\n<\/header>\n \n\n\n\n\n

Lubar undergraduate marketing majors can further deepen their marketing knowledge by coupling an accelerated<\/span>, STEM-designated MS degree in Marketing with their BBA Marketing degree — and complete both in about five years.<\/p>\n\n\n\n

The field of marketing is rapidly and constantly changing. This accelerated program will enhance your marketing toolbox through coursework including predictive analytics, strategic product and brand placement, marketing analytics, and database marketing. In today\u2019s competitive job market, this degree credential will set you apart from your marketing peers.<\/p>\n\n\n

\n Jump to Program Details <\/i><\/a>\n <\/div>\n\n \n\n\n
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Program Type<\/h2>\n

\n Accelerated Graduate Degree<\/strong>\n <\/p>\n <\/div>\n \n

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Program Format<\/h2>\n

\n On Campus<\/strong>\n <\/p>\n <\/div>\n <\/div>\n\n<\/div>\n\n\n\n

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\nSchedule an Appointment with an Advisor<\/a>\n\n\n\nAll Accelerated Graduate Programs<\/a>\n\n\n\nSchedule of Classes<\/a>\n<\/div>\n\n<\/div>\n<\/div>\n\n <\/div>\n<\/section>\n\n\n\n\n
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Following is a sample<\/em><\/strong> outline of how your BBA-Marketing plus Accelerated Master’s in Marketing schedule might look.<\/p>\n\n\n\n

Connect with your Undergraduate Advisor in your freshman or sophomore year to begin planning your course of study!<\/strong><\/p>\n\n\n\n

First Year<\/strong><\/p>\n\n\n\n

First Year \u2013 Fall<\/strong><\/em><\/td>First Year \u2013 Spring<\/strong><\/em><\/td><\/tr>
BUS ADM 100 Introduction to Business<\/td>BUS ADM 201 Introduction to Financial Accounting<\/td><\/tr>
ECON 103 Principles of Microeconomics<\/td>COMM 103 or 105 Communication Requirement<\/td><\/tr>
ENGLISH 101 Introduction to College Writing<\/td>ECON 104 Principles of Macro Economics<\/td><\/tr>
HUMANITIES General Education Requirement<\/td>ENGLISH 102 College Writing and Research<\/td><\/tr>
MATH 208 Quantitative Models for Business<\/td>NATURAL SCIENCE General Education Requirement<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Second Year<\/strong><\/p>\n\n\n\n

Second Year \u2013 Fall<\/strong><\/em><\/td>Second Year \u2013 Spring<\/strong><\/em><\/td><\/tr>
BUS ADM 202 Managerial Accounting<\/td>BUS ADM 230 Intro. to IT Management<\/td><\/tr>
BUS ADM 210 Statistical Modeling in Business Analytics<\/td>BUS ADM 350 Principles of Finance<\/td><\/tr>
ENGLISH 205 Business Writing<\/td>BUS ADM 370 Intro. to Supply Chain Management<\/td><\/tr>
HUMANITIES General Education Requirement<\/td>ARTS General Education Requirement<\/td><\/tr>
SOCIAL SCIENCE General Education Requirement<\/td>NATURAL SCIENCE LAB General Education Requirement<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Third Year<\/strong><\/p>\n\n\n\n

Third Year \u2013 Fall<\/strong><\/em><\/td>Third Year \u2013 Spring<\/strong><\/em><\/td><\/tr>
BUS ADM 300 Career & Professional Development<\/td>BUS ADM 462 Marketing Research<\/td><\/tr>
BUS ADM 330 Organizations<\/td>MARKETING ELECTIVE Marketing Major Elective<\/td><\/tr>
BUS ADM 360 Principles of Marketing<\/td>MARKETING ELECTIVE Marketing Major Elective<\/td><\/tr>
BUS ADM 391 Business Law<\/td>MARKETING ELECTIVE Marketing Major Elective<\/td><\/tr>
BUS ADM 461 Consumer Behavior<\/td>GENERAL ELECTIVE General Elective<\/td><\/tr>
GENERAL ELECTIVE General Elective<\/td>IBC International Business Component<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Fourth Year<\/strong><\/p>\n\n\n\n

Fourth Year \u2013 Fall<\/strong><\/em><\/td>Fourth Year \u2013 Spring<\/strong><\/em><\/td><\/tr>
BUS ADM 463 Marketing Management<\/td>BUS ADM 762 Marketing Research<\/td><\/tr>
BUS ADM 600 Management Analysis<\/td>BUS ADM 806 International Marketing<\/td><\/tr>
BUS ADM 764 Buyer Behavior and Marketing Communications<\/td>BUS MGMT 709 Predictive Analytics for Managers<\/td><\/tr>
BUS MGMT 708 Marketing Strategy<\/td>MARKETING ELECTIVE MS in Management \u2013 Marketing Elective<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Fifth Year<\/strong><\/p>\n\n\n\n

Fifth Year \u2013 Fall<\/strong><\/em><\/td>Fifth Year \u2013 Spring*<\/strong><\/em><\/td><\/tr>
BUS ADM 765 Strategic Product & Brand Mgmt<\/td>MARKETING ELECTIVE MS in Management \u2013 Marketing Elective*<\/td><\/tr>
MARKETING ELECTIVE MS in Management \u2013 Marketing Elective<\/td>MARKETING ELECTIVE MS in Management \u2013 Marketing Elective*<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

*Students may complete these credits in the previous Fall term as full time students.<\/em><\/p>\n\n\n\n

Degree requirements<\/a>, marketing electives<\/a>, and course descriptions<\/a> for the Bachelor of Business Administration (BBA) degree can be found in the Undergraduate Catalog.<\/a><\/p>\n\n\n\n

Degree requirements<\/a>, marketing electives<\/a>, and course descriptions<\/a> for the Master of Science in Management \u2013 Marketing can be found on the Graduate School website.<\/a><\/p>\n\n\n<\/div>\n\n\n\n

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