{"id":373,"date":"2021-03-17T16:27:08","date_gmt":"2021-03-17T21:27:08","guid":{"rendered":"https:\/\/uwm.edu\/business\/?post_type=program&#038;p=373"},"modified":"2025-12-22T08:47:23","modified_gmt":"2025-12-22T14:47:23","slug":"marketing-grad-certificate","status":"publish","type":"program","link":"https:\/\/uwm.edu\/business\/academic-programs\/marketing-grad-certificate\/","title":{"rendered":"Marketing"},"content":{"rendered":"\n\n<div id=\"primary\" class=\"content-area\">\n\t<div id=\"main\" class=\"site-main\">\n\t\t\n\n<section id=\"program-intro\" class=\"uwm-u-pt-80 uwm-u-pb-40\">\n    <div class=\"uwm-l-container--base\">\n        \n\n<div class=\"uwm-l-row\">\n<div id=\"intro-main\" class=\"uwm-l-col\">\n<header class=\"page-header\">\n    <h1 class=\"entry-title heading-separator\">\n        Marketing                    <div class=\"program-degree size-h3 uwm-u-mt-20\">Online Graduate Certificate<\/div>\n            <\/h1>\n<\/header>\n  \n\n\n\n\n<p class=\"lead-in\">It\u2019s a competitive world out there. Set your organization &#8212; and yourself &#8212; apart with a Graduate Certificate in Marketing.<\/p>\n\n\n\n<p>Today\u2019s marketers need a wide range of skills and knowledge to help their organizations stand out. The Graduate Certificate in Marketing spans key topics that are relevant in today\u2019s ever-changing marketing landscape. <\/p>\n\n\n\n<p><em><strong>This program can be completed as a stand-alone certificate or in combination with a master\u2019s degree program.<\/strong><\/em><\/p>\n\n\n    <div id=\"program-details-jump\">\n        <a class=\"uwm-c-button uwm-c-button--s\" href=\"#program-details\" rel=\"\">Jump to Program Details <i class=\"uwm-u-pl-10 fa-solid fa-arrow-down\"><\/i><\/a>\n    <\/div>\n\n    \n\n\n    <div class=\"uwm-l-row uwm-u-mt-50\">\n                    <div class=\"uwm-l-col\">\n                <h2 class=\"size-h6 uwm-u-my-10 uwm-u-pt-10 uwm-u-border--top\">Program Type<\/h2>\n                <p class=\"size-h4 uwm-u-mt-0\">\n                    <strong>Graduate Certificate<\/strong>\n                <\/p>\n            <\/div>\n        \n                    <div class=\"uwm-l-col uwm-l-offset--2\">\n                <h2 class=\"size-h6 uwm-u-my-10 uwm-u-pt-10 uwm-u-border--top\">Program Format<\/h2>\n                <p class=\"size-h4 uwm-u-mt-0\">\n                    <strong>Online<\/strong>\n                <\/p>\n            <\/div>\n            <\/div>\n\n<\/div>\n\n\n\n<div id=\"intro-sidebar\" class=\"uwm-l-col uwm-l-col--4 uwm-l-offset--1\">\n\n        <div class=\"uwm-mini-rfi uwm-p-card uwm-p-card--gold uwm-p-card--shadow\">\n            <div class=\"uwm-p-card--body\">\n                <div class=\"uwm-p-card--content\">\n                    <div class=\"uwm-p-card--title\">Request Information<\/div>\n                    <div id='form_73c1caf8-ad53-4681-bed6-1ae5c61addc7'>Loading&#8230;<\/div>                <\/div>\n            <\/div>\n        <\/div>\n        \n\n<div class=\"uwm-u-flex uwm-u-flex--wrap uwm-u-flex--left uwm-u-mt-40\">\n<a class=\"uwm-c-button uwm-c-button--gold uwm-u-mr-20 uwm-u-mb-20\" href=\"https:\/\/admissions.uwm.edu\/register\/?id=442d088c-4d8a-4572-be4e-00a5267ed73b\" target=\"_blank\" rel=\"noreferrer noopener\">Apply Now<\/a>\n\n\n\n<a class=\"uwm-c-button uwm-c-button--gold uwm-u-mr-20 uwm-u-mb-20\" href=\"https:\/\/uwm.edu\/onestop\/finances\/estimating-your-costs\/tuition\/\" rel=\"\">Cost<\/a>\n<\/div>\n\n<script async='async' src='https:\/\/admissions.uwm.edu\/register\/?id=73c1caf8-ad53-4681-bed6-1ae5c61addc7&amp;output=embed&amp;div=form_73c1caf8-ad53-4681-bed6-1ae5c61addc7'>\/**\/<\/script>\n\n<\/div>\n<\/div>\n\n    <\/div>\n<\/section>\n\n\n\n\n<div class=\"uwm-l-container--base\"><hr class=\"uwm-c-hr--thick uwm-u-m-0\" \/><\/div>\n  \n\n\n\n<section id=\"program-details\" class=\"uwm-u-py-80\">\n    <div class=\"uwm-l-container--base\">\n        \n\n<div class=\"uwm-l-row\">\n<div id=\"details-main\" class=\"uwm-l-col\">\n\n<div class=\"uwm-p-tabs\" data-tabs-prefix-class=\"uwm-p-tabs\"><ul class=\"uwm-p-tablist\" data-hx=\"h2\"><li class=\"uwm-p-tablist--item\"><a href=\"#tab-js73-about\" class=\"uwm-p-tablist--link\">About<\/a><\/li><li class=\"uwm-p-tablist--item\"><a href=\"#tab-js73-curriculum\" class=\"uwm-p-tablist--link\">Curriculum<\/a><\/li><li class=\"uwm-p-tablist--item\"><a href=\"#tab-js73-admission\" class=\"uwm-p-tablist--link\">Admission<\/a><\/li><li class=\"uwm-p-tablist--item\"><a href=\"#tab-js73-tuition\" class=\"uwm-p-tablist--link\">Tuition<\/a><\/li><\/ul><div class=\"uwm-p-tabcontent\">\n<div id=\"tab-js73-about\" class=\"uwm-p-tabcontent--pane\">\n<p>In the Graduate Certificate in Marketing program, you\u2019ll gain a solid understanding of marketing research, product and brand management, and internet marketing in the certificate core curriculum, and then choose two elective courses where you can dig deeper into topics that are important to you and your career. <\/p>\n\n\n\n<p>Lubar academic faculty, together with experienced marketing executives, will bring their real-world experience to the classroom, providing you with the knowledge you need to rise above the crowd.<\/p>\n<\/div>\n\n\n\n<div id=\"tab-js73-curriculum\" class=\"uwm-p-tabcontent--pane\">\n<h2 class=\"wp-block-heading\" id=\"h-graduate-certificate-in-marketing-15-credits\">Graduate Certificate in Marketing (15 credits)<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-required-courses-9-credits\">Required Courses (9 credits)<\/h3>\n\n\n\n<p>BUS ADM 762 Marketing Research*<br>BUS ADM 765 Strategic Product and Brand Management*<br>BUS ADM 894 Internet Marketing*<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-elective-courses-6-credits\">Elective Courses (6 credits)<\/h3>\n\n\n\n<p>Please choose two courses from the following:<br>BUS ADM 544G New Product Development*<br>BUS ADM 761 Seminar in Marketing<br>BUS ADM 763 Marketing Analytics*<br>BUS ADM 764 Buyer Behavior and Marketing Communications*<br>BUS ADM 766 Marketing for Nonprofit Organizations<br>BUS ADM 769 Database Marketing*<br>BUS ADM 806 International Marketing<\/p>\n\n\n\n<p><em>*Courses offered online.<\/em><\/p>\n\n\n\n<p>Additional&nbsp;<a href=\"https:\/\/catalog.uwm.edu\/business\/business-analytics-graduate-certificate\/\">certificate requirements&nbsp;<\/a>as well as<a href=\"https:\/\/catalog.uwm.edu\/business\/#coursestext\">&nbsp;course descriptions&nbsp;<\/a>can be found on the&nbsp;<a href=\"https:\/\/uwm.edu\/graduateschool\/\">Graduate School website.<\/a><\/p>\n<\/div>\n\n\n\n<div id=\"tab-js73-admission\" class=\"uwm-p-tabcontent--pane\">\n<p>To be considered for admission, you must have completed a bachelor\u2019s degree with an overall GPA of 2.75 or better. This certificate may be completed alone or in combination with the Lubar College\u2019s MBA or MS in Management degree program.<\/p>\n\n\n\n<p>To apply, complete the&nbsp;<a href=\"https:\/\/admissions.uwm.edu\/register\/?id=442d088c-4d8a-4572-be4e-00a5267ed73b\" target=\"_blank\" rel=\"noreferrer noopener\">online application.&nbsp;<\/a>Please also send your official transcript (from highest degree earned) to the Graduate School, University of Wisconsin-Milwaukee, P.O. Box 340, Milwaukee, WI 53201.<\/p>\n<\/div>\n\n\n\n<div id=\"tab-js73-tuition\" class=\"uwm-p-tabcontent--pane\">\n<p>For Online MBA students or students completing Online Certificates only, tuition is $800\/credit or a total of $12,000 to complete the certificate. All other students are subject to <a href=\"https:\/\/uwm.edu\/onestop\/finances\/estimating-your-costs\/tuition\/\">51ÁÔÆæ&#8217;s tuition and fee schedule<\/a>. This does not include the cost of textbooks and other miscellaneous expenses.<\/p>\n<\/div>\n<\/div><\/div>\n\n<\/div>\n\n\n\n<div id=\"details-sidebar\" class=\"uwm-l-col uwm-l-col--4 uwm-l-offset--1\">\n\n\n\n\n<div class=\"uwm-l-buttons--full\">\n<a class=\"uwm-c-button uwm-c-button--full uwm-u-mb-20\" href=\"https:\/\/catalog.uwm.edu\/course-search\/\" rel=\"\">Schedule of Classes<\/a>\n<\/div>\n\n\n\n    <button\n        data-modal-prefix-class=\"uwm-p\"\n        data-modal-content-id=\"uwm-modal-tqhpst\"\n        data-modal-title=\"\"\n        data-modal-close-text=\"Close\"\n        data-modal-close-title=\"Close\"\n        aria-haspopup=\"dialog\"\n        aria-controls=\"uwm-modal-tqhpst\"\n        class=\"uwm-p-modal--launch uwm-c-button uwm-c-button--full uwm-u-mb-20\"\n    >All Academic Resources<\/button>\n\n    \n\n<div id=\"uwm-modal-tqhpst\" class=\"hidden\"><div class=\"content_block\" id=\"custom_post_widget-17500\">\n<div class=\"uwm-l-row uwm-l-row--6\">\n<div class=\"uwm-l-col\">\n<ul class=\"wp-block-list uwm-c-link--dark-no-underline uwm-c-list--cleanlist\">\n<li><a href=\"https:\/\/uwm.edu\/business\/students\/advising-graduate\/\">Academic Advising &#8211; Graduate <\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/uwm.edu\/business\/students\/advising-undergraduate\/\">Academic Advising &#8211; Undergraduate<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/catalog.uwm.edu\/programs\/#filter=.filter_45\">Academic Catalog<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/uwm.edu\/business\/academic-programs\/\">Academic Programs<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"uwm-l-col uwm-u-border-desktop--left\">\n<ul class=\"wp-block-list uwm-c-link--dark-no-underline uwm-c-list--cleanlist\">\n<li><a href=\"https:\/\/uwm.edu\/business\/students\/career\/graduate-career-advising\/\">Career Advising &#8211; Graduate<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/uwm.edu\/business\/students\/career\/undergraduate-career-advising\/\">Career Advising &#8211; Undergraduate<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/uwm.edu\/business\/students\/future\/graduate\/\">Future Students &#8211; Graduate<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/uwm.edu\/business\/students\/future\/undergraduate\/\">Future Students &#8211; Undergraduate<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"uwm-l-col uwm-u-border-desktop--left\">\n<ul class=\"wp-block-list uwm-c-link--dark-no-underline uwm-c-list--cleanlist\">\n<li><a href=\"https:\/\/uwm.edu\/business-undergrad-advising\/\">MyLubar Advising Resources &#8211; Undergraduate<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/uwm.edu\/business-graduate-advising\/\">MyLubar Advising Resources &#8211; Graduate<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/uwm.edu\/business\/students\/future\/transfer\/\">Transfer Students<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/uwm.edu\/business\/students\/current\/undergraduate\/tutoring\/\" data-type=\"link\" data-id=\"https:\/\/uwm.edu\/business\/students\/current\/undergraduate\/tutoring\/\">Tutoring Center<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n\n\n    <div class=\"uwm-p-card uwm-p-card--color-head uwm-u-mt-40\">\n        <div class=\"uwm-p-card--title\">Contact<\/div>\n        <div class=\"uwm-p-card--body\">\n            <div class=\"uwm-p-card--content\">\n                <strong>Graduate Student Services<\/strong><br>Lubar Hall N251<br>414-251-5252<br><a href=\"mailto:mba-ms@uwm.edu\">mba-ms@uwm.edu<\/a>            <\/div>\n        <\/div>\n    <\/div>\n\n<\/div>\n<\/div>\n\n    <\/div>\n<\/section>\n\n\n\t<\/div>\n<\/div>\n\n\n","protected":false},"author":82,"parent":0,"template":"","meta":{"_uwm_academics_program_template":"page","_uwm_academics_program_navigation":[],"uwm_academics_program_card_image_id":4961,"uwm_academics_program_banner_image_id":0,"uwm_academics_program_sort_title":"marketing-msgradcert","uwm_academics_program_external_url":"","uwm_academics_program_jump_details_btn":true,"_uwm_academics_program_exclude_from_programs_archive_page":false,"_uwm_academics_program_exclude_from_programs_block":false,"_uwm_academics_program_exclude_from_department_page":false,"footnotes":"","uwm_wg_additional_authors":[]},"program_group":[],"program_tag":[],"program_type":[24],"program_format":[16],"program_department":[],"class_list":["post-373","program","type-program","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - 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