  {"id":313,"date":"2021-03-12T15:05:16","date_gmt":"2021-03-12T21:05:16","guid":{"rendered":"https:\/\/uwm.edu\/business\/?post_type=program&#038;p=313"},"modified":"2025-12-22T08:53:30","modified_gmt":"2025-12-22T14:53:30","slug":"marketing-ms","status":"publish","type":"program","link":"https:\/\/uwm.edu\/business\/academic-programs\/marketing-ms\/","title":{"rendered":"MS in Management: Marketing"},"content":{"rendered":"\n\n<div id=\"primary\" class=\"content-area\">\n\t<div id=\"main\" class=\"site-main\">\n\t\t\n\n<section id=\"program-intro\" class=\"uwm-u-pt-80 uwm-u-pb-40\">\n    <div class=\"uwm-l-container--base\">\n        \n\n<div class=\"uwm-l-row\">\n<div id=\"intro-main\" class=\"uwm-l-col\">\n<header class=\"page-header\">\n    <h1 class=\"entry-title heading-separator\">\n        MS in Management: Marketing            <\/h1>\n<\/header>\n  \n\n\n\n\n<p class=\"program-label\">STEM-designated<\/p>\n\n\n\n<p class=\"lead-in\">From the expanding role of social media in empowering customers, to pressures from increased global competition, to revolutionary changes in technology and communication, the rules of marketing are constantly being rewritten.<\/p>\n\n\n\n<p>With both consumer and B2B markets facing stiff competition, businesses need marketing experts that can strategically position them for success. The MS in Management \u2013 Marketing program places a strong focus on marketing strategy, marketing research, consumer behavior, and internet marketing. Additional emphasis on international operations gives students the tools needed to understand and overcome the economic, cultural, political, and legal barriers to international marketing. <strong><em>With a few more courses, you can also earn a certificate in an additional area.<\/em><\/strong><\/p>\n\n\n    <div id=\"program-details-jump\">\n        <a class=\"uwm-c-button uwm-c-button--s\" href=\"#program-details\" rel=\"\">Jump to Program Details <i class=\"uwm-u-pl-10 fa-solid fa-arrow-down\"><\/i><\/a>\n    <\/div>\n\n    \n\n\n    <div class=\"uwm-l-row uwm-u-mt-50\">\n                    <div class=\"uwm-l-col\">\n                <h2 class=\"size-h6 uwm-u-my-10 uwm-u-pt-10 uwm-u-border--top\">Program Type<\/h2>\n                <p class=\"size-h4 uwm-u-mt-0\">\n                    <strong>Master&#8217;s<\/strong>\n                <\/p>\n            <\/div>\n        \n                    <div class=\"uwm-l-col uwm-l-offset--2\">\n                <h2 class=\"size-h6 uwm-u-my-10 uwm-u-pt-10 uwm-u-border--top\">Program Format<\/h2>\n                <p class=\"size-h4 uwm-u-mt-0\">\n                    <strong>On Campus<\/strong>\n                <\/p>\n            <\/div>\n            <\/div>\n\n<\/div>\n\n\n\n<div id=\"intro-sidebar\" class=\"uwm-l-col uwm-l-col--4 uwm-l-offset--1\">\n\n        <div class=\"uwm-mini-rfi uwm-p-card uwm-p-card--gold uwm-p-card--shadow\">\n            <div class=\"uwm-p-card--body\">\n                <div class=\"uwm-p-card--content\">\n                    <div class=\"uwm-p-card--title\">Request Information<\/div>\n                    <div id='form_834e2c4f-99b7-4131-8c11-9a3c5093eb11'>Loading&#8230;<\/div>                <\/div>\n            <\/div>\n        <\/div>\n        \n\n<div class=\"uwm-u-flex uwm-u-flex--wrap uwm-u-flex--left uwm-u-mt-40\">\n<a class=\"uwm-c-button uwm-c-button--gold uwm-u-mr-20 uwm-u-mb-20\" href=\"https:\/\/admissions.uwm.edu\/register\/?id=442d088c-4d8a-4572-be4e-00a5267ed73b\" target=\"_blank\" rel=\"noreferrer noopener\">Apply Now<\/a>\n\n\n\n<a class=\"uwm-c-button uwm-c-button--gold uwm-u-mr-20 uwm-u-mb-20\" href=\"https:\/\/uwm.edu\/onestop\/finances\/estimating-your-costs\/tuition\/\" rel=\"\">Cost<\/a>\n<\/div>\n\n<script async='async' src='https:\/\/admissions.uwm.edu\/register\/?id=834e2c4f-99b7-4131-8c11-9a3c5093eb11&amp;output=embed&amp;div=form_834e2c4f-99b7-4131-8c11-9a3c5093eb11'>\/**\/<\/script>\n\n<\/div>\n<\/div>\n\n    <\/div>\n<\/section>\n\n\n\n\n<div class=\"uwm-l-container--base\"><hr class=\"uwm-c-hr--thick uwm-u-m-0\" \/><\/div>\n  \n\n\n\n<section id=\"program-details\" class=\"uwm-u-py-80\">\n    <div class=\"uwm-l-container--base\">\n        \n\n<div class=\"uwm-l-row\">\n<div id=\"details-main\" class=\"uwm-l-col\">\n\n<div class=\"uwm-p-tabs\" data-tabs-prefix-class=\"uwm-p-tabs\"><ul class=\"uwm-p-tablist\" data-hx=\"h2\"><li class=\"uwm-p-tablist--item\"><a href=\"#tab-71gy-curriculum\" class=\"uwm-p-tablist--link\">Curriculum<\/a><\/li><li class=\"uwm-p-tablist--item\"><a href=\"#tab-71gy-faculty\" class=\"uwm-p-tablist--link\">Faculty<\/a><\/li><li class=\"uwm-p-tablist--item\"><a href=\"#tab-71gy-admission-tuition\" class=\"uwm-p-tablist--link\">Admission &amp; Tuition<\/a><\/li><\/ul><div class=\"uwm-p-tabcontent\">\n<div id=\"tab-71gy-curriculum\" class=\"uwm-p-tabcontent--pane\">\n<h2 class=\"wp-block-heading\">Master&#8217;s in Marketing Required Courses (21 credits)<\/h2>\n\n\n\n<p>BUS ADM 762 Marketing Research<br>BUS ADM 764 Buyer Behavior and Marketing Communications<br>BUS ADM 765 Strategic Product and Brand Management<br>BUS ADM 767 Ideas and Applications of Data Science in Different Fields<br>BUS ADM 806 International Marketing<br>BUS MGMT 708 Marketing Strategy: Concepts and Practice |<br>BUS MGMT 709 Predictive Analytics for Managers<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Elective Courses (9 credits)<\/h2>\n\n\n\n<p><em>Students choose at least three of the following:<\/em><br>BUS ADM 544G New Product Development<br>BUS ADM 761 Seminar in Marketing (current topics)<br>BUS ADM 763 Marketing Analytics<br>BUS ADM 766 Marketing for Non-Profit Organizations<br>BUS ADM 769 Database Marketing<br>BUS ADM 793 Marketing Internship<br>BUS ADM 894 Internet Marketing<br>BUS ADM 899 Management Research Thesis\/Project<br>BUS MGMT 713 Entrepreneurship: Venture Creation and Management<\/p>\n\n\n\n<p><a href=\"https:\/\/catalog.uwm.edu\/business\/management-marketing-ms\/#requirementstext\">Additional degree requirements and course descriptions<\/a>&nbsp;for the Master&#8217;s in Marketing can be found on the&nbsp;<a href=\"https:\/\/uwm.edu\/graduateschool\/\">Graduate School website.<\/a><\/p>\n\n\n\n<p>Students admitted to the MS-Marketing program without sufficient background may need to complete additional courses. Please contact the Graduate Student Services Office for more information.<\/p>\n\n\n\n<p><em><strong>You may also be interested in:<\/strong><\/em><br><a href=\"https:\/\/uwm.edu\/business\/academic-programs\/business-analytics\/\">Online Graduate Certificate in Business Analytics<\/a><\/p>\n<\/div>\n\n\n\n<div id=\"tab-71gy-faculty\" class=\"uwm-p-tabcontent--pane\">\n<p>Lubar marketing faculty have strength&nbsp;across a broad array of marketing specialties, including consumer behavior, internet marketing strategies, promotion and advertising, customer relationship management, and branding. With educational backgrounds in marketing, engineering, statistics, supply chain management, psychology, and international business, as well as corporate marketing experience, the group offers an extensive range of knowledge.<\/p>\n\n\n<div class=\"facetwp-template\"><div id=\"uwmpeople-container\" class=\"uwmpeople-grid\"><div id=\"uwmpeople-grid\" class=\"uwm-l-grid uwm-l-grid--1 uwm-u-mb-60\" aria-hidden=\"false\"><div class=\"uwmpeople-person uwm-l-grid uwm-u-mb-40\" data-catlist=\"37, 37, 60\"><div class=\"people-image\"><a href=\"https:\/\/uwm.edu\/business\/directory\/ambrose-grace\/\" aria-hidden=\"true\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"257\" height=\"300\" src=\"https:\/\/uwm.edu\/business\/wp-content\/uploads\/sites\/554\/2025\/09\/graceambrosegrey09-25js-257x300.gif\" class=\"attachment-medium size-medium wp-post-image\" alt=\"Grace Ambrose\" \/><\/a><\/div><div class=\"people-info\"><div class=\"people-name\"><strong><a href=\"https:\/\/uwm.edu\/business\/directory\/ambrose-grace\/\">Ambrose, Grace   <\/a><\/strong><\/div><div class=\"uwm-u-my-0\"><ul class=\"people-title-dept uwm-c-list--cleanlist\"><li><strong>Teaching Associate Professor<\/strong>, <em>Marketing<\/em><\/li><\/ul><\/div><ul class=\"people-contact uwm-c-list--cleanlist\"><li class=\"people-email\"><a href=\"mailto:gracej@uwm.edu\">gracej@uwm.edu<\/a><\/li><li class=\"people-phone\"><a href=\"tel:4142295413\">414-229-5413<\/a><\/li><li class=\"people-location\">Lubar Hall S397<\/li><\/ul><\/div><\/div><div class=\"uwmpeople-person uwm-l-grid uwm-u-mb-40\" data-catlist=\"84, 37, 70, 37, 37, 60, 38, 51\"><div class=\"people-image\"><a href=\"https:\/\/uwm.edu\/business\/directory\/bhatnagar-amit\/\" aria-hidden=\"true\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"257\" height=\"300\" src=\"https:\/\/uwm.edu\/business\/wp-content\/uploads\/sites\/554\/2021\/06\/BhatnagarAmit-2016web20-257x300.jpg\" class=\"attachment-medium size-medium wp-post-image\" alt=\"Amit Bhatnagar\" srcset=\"https:\/\/uwm.edu\/business\/wp-content\/uploads\/sites\/554\/2021\/06\/BhatnagarAmit-2016web20-257x300.jpg 257w, https:\/\/uwm.edu\/business\/wp-content\/uploads\/sites\/554\/2021\/06\/BhatnagarAmit-2016web20.jpg 300w\" sizes=\"auto, (max-width: 257px) 100vw, 257px\" \/><\/a><\/div><div class=\"people-info\"><div class=\"people-name\"><strong><a href=\"https:\/\/uwm.edu\/business\/directory\/bhatnagar-amit\/\">Bhatnagar, Amit   <\/a><\/strong><\/div><div class=\"uwm-u-my-0\"><ul class=\"people-title-dept uwm-c-list--cleanlist\"><li><strong>Professor<\/strong>, <em>Marketing<\/em><\/li><li><strong>Director<\/strong>, <em>PhD Program<\/em><\/li><\/ul><\/div><ul class=\"people-contact uwm-c-list--cleanlist\"><li class=\"people-email\"><a href=\"mailto:amit@uwm.edu\">amit@uwm.edu<\/a><\/li><li class=\"people-phone\"><a href=\"tel:4142292520\">414-229-2520<\/a><\/li><li class=\"people-location\">Lubar Hall N387<\/li><\/ul><\/div><\/div><div class=\"uwmpeople-person uwm-l-grid uwm-u-mb-40\" data-catlist=\"37, 37, 60\"><div class=\"people-image\"><a href=\"https:\/\/uwm.edu\/business\/directory\/chiu-i-hsuan-shaine\/\" aria-hidden=\"true\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"257\" height=\"300\" src=\"https:\/\/uwm.edu\/business\/wp-content\/uploads\/sites\/554\/2021\/06\/ChiuIshuan9698ewb20-257x300.jpg\" class=\"attachment-medium size-medium wp-post-image\" alt=\"Ishuan Chiu\" srcset=\"https:\/\/uwm.edu\/business\/wp-content\/uploads\/sites\/554\/2021\/06\/ChiuIshuan9698ewb20-257x300.jpg 257w, https:\/\/uwm.edu\/business\/wp-content\/uploads\/sites\/554\/2021\/06\/ChiuIshuan9698ewb20.jpg 300w\" sizes=\"auto, (max-width: 257px) 100vw, 257px\" \/><\/a><\/div><div class=\"people-info\"><div class=\"people-name\"><strong><a href=\"https:\/\/uwm.edu\/business\/directory\/chiu-i-hsuan-shaine\/\">Chiu, I-Hsuan (Shaine)   <\/a><\/strong><\/div><div class=\"uwm-u-my-0\"><ul class=\"people-title-dept uwm-c-list--cleanlist\"><li><strong>Assistant Professor<\/strong>, <em>Marketing<\/em><\/li><\/ul><\/div><ul class=\"people-contact uwm-c-list--cleanlist\"><li class=\"people-email\"><a href=\"mailto:chiui@uwm.edu\">chiui@uwm.edu<\/a><\/li><li class=\"people-phone\"><a href=\"tel:4142517554\">414-251-7554<\/a><\/li><li class=\"people-location\">Lubar Hall N395<\/li><\/ul><\/div><\/div><div class=\"uwmpeople-person uwm-l-grid uwm-u-mb-40\" data-catlist=\"37, 37, 60\"><div class=\"people-image\"><a href=\"https:\/\/uwm.edu\/business\/directory\/du-katherine\/\" aria-hidden=\"true\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"257\" height=\"300\" src=\"https:\/\/uwm.edu\/business\/wp-content\/uploads\/sites\/554\/2021\/06\/Du-Katherine-0982web20-257x300.jpg\" class=\"attachment-medium size-medium wp-post-image\" alt=\"Katherine Du\" srcset=\"https:\/\/uwm.edu\/business\/wp-content\/uploads\/sites\/554\/2021\/06\/Du-Katherine-0982web20-257x300.jpg 257w, https:\/\/uwm.edu\/business\/wp-content\/uploads\/sites\/554\/2021\/06\/Du-Katherine-0982web20.jpg 300w\" sizes=\"auto, (max-width: 257px) 100vw, 257px\" \/><\/a><\/div><div class=\"people-info\"><div class=\"people-name\"><strong><a href=\"https:\/\/uwm.edu\/business\/directory\/du-katherine\/\">Du, Katherine   <\/a><\/strong><\/div><div class=\"uwm-u-my-0\"><ul class=\"people-title-dept uwm-c-list--cleanlist\"><li><strong>Assistant Professor<\/strong>, <em>Marketing<\/em><\/li><li><strong>V. Kanti Prasad Junior Faculty Scholar<\/strong><\/li><li><strong>Business Advisory Council Faculty Scholar<\/strong><\/li><\/ul><\/div><ul class=\"people-contact uwm-c-list--cleanlist\"><li class=\"people-email\"><a href=\"mailto:katdu@uwm.edu\">katdu@uwm.edu<\/a><\/li><li class=\"people-phone\"><a href=\"tel:4142518560\">414-251-8560<\/a><\/li><li class=\"people-location\">Lubar Hall S387<\/li><\/ul><\/div><\/div><div class=\"uwmpeople-person uwm-l-grid uwm-u-mb-40\" data-catlist=\"37, 70, 37, 37, 60\"><div class=\"people-image\"><a href=\"https:\/\/uwm.edu\/business\/directory\/ghose-sanjoy\/\" aria-hidden=\"true\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"257\" height=\"300\" src=\"https:\/\/uwm.edu\/business\/wp-content\/uploads\/sites\/554\/2021\/06\/Ghose-Sanjoy-1127web20-257x300.jpg\" class=\"attachment-medium size-medium wp-post-image\" alt=\"Sanjoy Ghose\" srcset=\"https:\/\/uwm.edu\/business\/wp-content\/uploads\/sites\/554\/2021\/06\/Ghose-Sanjoy-1127web20-257x300.jpg 257w, https:\/\/uwm.edu\/business\/wp-content\/uploads\/sites\/554\/2021\/06\/Ghose-Sanjoy-1127web20.jpg 300w\" sizes=\"auto, (max-width: 257px) 100vw, 257px\" \/><\/a><\/div><div class=\"people-info\"><div class=\"people-name\"><strong><a href=\"https:\/\/uwm.edu\/business\/directory\/ghose-sanjoy\/\">Ghose, Sanjoy   <\/a><\/strong><\/div><div class=\"uwm-u-my-0\"><ul class=\"people-title-dept uwm-c-list--cleanlist\"><li><strong>Judith H. and Gale E. Klappa Endowed Professor<\/strong>, <em>Marketing<\/em><\/li><\/ul><\/div><ul class=\"people-contact uwm-c-list--cleanlist\"><li class=\"people-email\"><a href=\"mailto:sanjoy@uwm.edu\">sanjoy@uwm.edu<\/a><\/li><li class=\"people-phone\"><a href=\"tel:4142294224\">414-229-4224<\/a><\/li><li class=\"people-location\">Lubar Hall N379<\/li><\/ul><\/div><\/div><div class=\"uwmpeople-person uwm-l-grid uwm-u-mb-40\" data-catlist=\"37, 37, 60\"><div class=\"people-image\"><a href=\"https:\/\/uwm.edu\/business\/directory\/kang-charles\/\" aria-hidden=\"true\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"257\" height=\"300\" src=\"https:\/\/uwm.edu\/business\/wp-content\/uploads\/sites\/554\/2021\/06\/Kang-Charles1468web20-257x300.jpg\" class=\"attachment-medium size-medium wp-post-image\" alt=\"Charles Kang\" srcset=\"https:\/\/uwm.edu\/business\/wp-content\/uploads\/sites\/554\/2021\/06\/Kang-Charles1468web20-257x300.jpg 257w, https:\/\/uwm.edu\/business\/wp-content\/uploads\/sites\/554\/2021\/06\/Kang-Charles1468web20.jpg 300w\" sizes=\"auto, (max-width: 257px) 100vw, 257px\" \/><\/a><\/div><div class=\"people-info\"><div class=\"people-name\"><strong><a href=\"https:\/\/uwm.edu\/business\/directory\/kang-charles\/\">Kang, Charles   <\/a><\/strong><\/div><div class=\"uwm-u-my-0\"><ul class=\"people-title-dept uwm-c-list--cleanlist\"><li><strong>Assistant Professor<\/strong>, <em>Marketing<\/em><\/li><\/ul><\/div><ul class=\"people-contact uwm-c-list--cleanlist\"><li class=\"people-email\"><a href=\"mailto:kangca@uwm.edu\">kangca@uwm.edu<\/a><\/li><li class=\"people-phone\"><a href=\"tel:4142516447\">414-251-6447<\/a><\/li><li class=\"people-location\">Lubar Hall N375<\/li><\/ul><\/div><\/div><div class=\"uwmpeople-person uwm-l-grid uwm-u-mb-40\" data-catlist=\"37, 37, 60\"><div class=\"people-image\"><a href=\"https:\/\/uwm.edu\/business\/directory\/lipkins-lisa\/\" aria-hidden=\"true\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"257\" height=\"300\" src=\"https:\/\/uwm.edu\/business\/wp-content\/uploads\/sites\/554\/2022\/03\/LipkinsLisa.gifweb-257x300.gif\" class=\"attachment-medium size-medium wp-post-image\" alt=\"lisa lipkins\" \/><\/a><\/div><div class=\"people-info\"><div class=\"people-name\"><strong><a href=\"https:\/\/uwm.edu\/business\/directory\/lipkins-lisa\/\">Lipkins, Lisa   <\/a><\/strong><\/div><div class=\"uwm-u-my-0\"><ul class=\"people-title-dept uwm-c-list--cleanlist\"><li><strong>Teaching Assistant Professor<\/strong>, <em>Marketing<\/em><\/li><li><strong>Director<\/strong>, <em>Business Scholars Program<\/em><\/li><\/ul><\/div><ul class=\"people-contact uwm-c-list--cleanlist\"><li class=\"people-email\"><a href=\"mailto:llipkins@uwm.edu\">llipkins@uwm.edu<\/a><\/li><li class=\"people-phone\"><a href=\"tel:4142519430\">414-251-9430<\/a><\/li><li class=\"people-location\">Lubar Hall N397<\/li><\/ul><\/div><\/div><div class=\"uwmpeople-person uwm-l-grid uwm-u-mb-40\" data-catlist=\"37, 70, 37, 37, 60\"><div class=\"people-image\"><a href=\"https:\/\/uwm.edu\/business\/directory\/papatla-purushottam\/\" aria-hidden=\"true\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"257\" height=\"300\" src=\"https:\/\/uwm.edu\/business\/wp-content\/uploads\/sites\/554\/2021\/06\/PapatlaPurushJBR_LUBgreyBG.gifweb-257x300.gif\" class=\"attachment-medium size-medium wp-post-image\" alt=\"Purush Papatla\" \/><\/a><\/div><div class=\"people-info\"><div class=\"people-name\"><strong><a href=\"https:\/\/uwm.edu\/business\/directory\/papatla-purushottam\/\">Papatla, Purushottam   <\/a><\/strong><\/div><div class=\"uwm-u-my-0\"><ul class=\"people-title-dept uwm-c-list--cleanlist\"><li><strong>Northwestern Mutual Data Science Institute Professor<\/strong>, <em>Marketing<\/em><\/li><li><strong>Co-Director<\/strong>, <em>Northwestern Mutual Data Science Institute<\/em><\/li><\/ul><\/div><ul class=\"people-contact uwm-c-list--cleanlist\"><li class=\"people-email\"><a href=\"mailto:papatla@uwm.edu\">papatla@uwm.edu<\/a><\/li><li class=\"people-phone\"><a href=\"tel:4142294439\">414-229-4439<\/a><\/li><li class=\"people-location\">Lubar Hall N481<\/li><\/ul><\/div><\/div><div class=\"uwmpeople-person uwm-l-grid uwm-u-mb-40\" data-catlist=\"37, 37, 60\"><div class=\"people-image\"><a href=\"https:\/\/uwm.edu\/business\/directory\/rank-christman-tracy\/\" aria-hidden=\"true\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"257\" height=\"300\" src=\"https:\/\/uwm.edu\/business\/wp-content\/uploads\/sites\/554\/2021\/06\/Rank-ChirstmanTracy-9012web20-257x300.jpg\" class=\"attachment-medium size-medium wp-post-image\" alt=\"Tracy Rank Christman\" srcset=\"https:\/\/uwm.edu\/business\/wp-content\/uploads\/sites\/554\/2021\/06\/Rank-ChirstmanTracy-9012web20-257x300.jpg 257w, https:\/\/uwm.edu\/business\/wp-content\/uploads\/sites\/554\/2021\/06\/Rank-ChirstmanTracy-9012web20-e1750696679252.jpg 100w\" sizes=\"auto, (max-width: 257px) 100vw, 257px\" \/><\/a><\/div><div class=\"people-info\"><div class=\"people-name\"><strong><a href=\"https:\/\/uwm.edu\/business\/directory\/rank-christman-tracy\/\">Rank-Christman, Tracy   <\/a><\/strong><\/div><div class=\"uwm-u-my-0\"><ul class=\"people-title-dept uwm-c-list--cleanlist\"><li><strong>Assistant Professor<\/strong>, <em>Marketing<\/em><\/li><li><strong> <\/strong><\/li><\/ul><\/div><ul class=\"people-contact uwm-c-list--cleanlist\"><li class=\"people-email\"><a href=\"mailto:rankchri@uwm.edu\">rankchri@uwm.edu<\/a><\/li><li class=\"people-phone\"><a href=\"tel:4142517552\">414-251-7552<\/a><\/li><li class=\"people-location\">Lubar Hall N367<\/li><\/ul><\/div><\/div><div class=\"uwmpeople-person uwm-l-grid uwm-u-mb-40\" data-catlist=\"37, 37, 60\"><div class=\"people-image\"><a href=\"https:\/\/uwm.edu\/business\/directory\/routh-pallav\/\" aria-hidden=\"true\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"257\" height=\"300\" src=\"https:\/\/uwm.edu\/business\/wp-content\/uploads\/sites\/554\/2023\/09\/RouthPallav_7284-1-257x300.gif\" class=\"attachment-medium size-medium wp-post-image\" alt=\"Pallav Routh\" \/><\/a><\/div><div class=\"people-info\"><div class=\"people-name\"><strong><a href=\"https:\/\/uwm.edu\/business\/directory\/routh-pallav\/\">Routh, Pallav   <\/a><\/strong><\/div><div class=\"uwm-u-my-0\"><ul class=\"people-title-dept uwm-c-list--cleanlist\"><li><strong>Assistant Professor<\/strong>, <em>Marketing<\/em><\/li><\/ul><\/div><ul class=\"people-contact uwm-c-list--cleanlist\"><li class=\"people-email\"><a href=\"mailto:routh@uwm.edu\">routh@uwm.edu<\/a><\/li><li class=\"people-phone\"><a href=\"tel:4142519210\">414-251-9210<\/a><\/li><li class=\"people-location\">Lubar Hall N385<\/li><\/ul><\/div><\/div><div class=\"uwmpeople-person uwm-l-grid uwm-u-mb-40\" data-catlist=\"37, 37, 60\"><div class=\"people-image\"><a href=\"https:\/\/uwm.edu\/business\/directory\/xiao-zuhui\/\" aria-hidden=\"true\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"257\" height=\"300\" src=\"https:\/\/uwm.edu\/business\/wp-content\/uploads\/sites\/554\/2021\/06\/Xiao-Zuhui9826web20-257x300.jpg\" class=\"attachment-medium size-medium wp-post-image\" alt=\"Zuhui Xiao\" srcset=\"https:\/\/uwm.edu\/business\/wp-content\/uploads\/sites\/554\/2021\/06\/Xiao-Zuhui9826web20-257x300.jpg 257w, https:\/\/uwm.edu\/business\/wp-content\/uploads\/sites\/554\/2021\/06\/Xiao-Zuhui9826web20.jpg 300w\" sizes=\"auto, (max-width: 257px) 100vw, 257px\" \/><\/a><\/div><div class=\"people-info\"><div class=\"people-name\"><strong><a href=\"https:\/\/uwm.edu\/business\/directory\/xiao-zuhui\/\">Xiao, Zuhui   <\/a><\/strong><\/div><div class=\"uwm-u-my-0\"><ul class=\"people-title-dept uwm-c-list--cleanlist\"><li><strong>Assistant Professor<\/strong>, <em>Marketing<\/em><\/li><\/ul><\/div><ul class=\"people-contact uwm-c-list--cleanlist\"><li class=\"people-email\"><a href=\"mailto:zuhuix@uwm.edu\">zuhuix@uwm.edu<\/a><\/li><li class=\"people-phone\"><a href=\"tel:4142516325\">414-251-6325<\/a><\/li><li class=\"people-location\">Lubar Hall S379<\/li><\/ul><\/div><\/div><\/div><\/div><\/div>\n<\/div>\n\n\n\n<div id=\"tab-71gy-admission-tuition\" class=\"uwm-p-tabcontent--pane\">\n<h2 class=\"wp-block-heading\" id=\"a0\">Admission Requirements<\/h2>\n\n\n\n<p>We\u2019re excited to have you join the Lubar College of Business and we hope the following information will be useful as you start the application process for Graduate School.<\/p>\n\n\n\n<p>We will carefully consider all elements in your application file as we determine if you will be a good fit for our graduate programs.<em>&nbsp;However, meeting the minimum requirements does not guarantee admission.<\/em><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Completion of an Undergraduate Degree<\/strong><br>Applicants must hold a degree from a regionally accredited undergraduate institution in the United States or from a recognized institution in a foreign country.&nbsp;<em>Many 3-year bachelor\u2019s degrees are accepted as equivalent to the U.S. 4-year bachelor\u2019s degree for purposes of admission.<\/em><\/li>\n\n\n\n<li><strong>Cumulative GPA of 2.75<\/strong><br>A minimum cumulative undergraduate grade point average (GPA) of 2.75 on a 4.0 scale, or an equivalent measure on a grading system that does not use a 4.0 scale. Those whose undergraduate GPA is below 2.75 must provide&nbsp;<a href=\"https:\/\/uwm.edu\/graduateschool\/admission\/\">further documentation.<\/a><\/li>\n\n\n\n<li><strong>English Proficiency for International Students&nbsp;<\/strong><br>All 51ÁÔÆæ&nbsp;Graduate School applicants&nbsp;are required to demonstrate a <a href=\"https:\/\/uwm.edu\/cie\/international-admissions\/graduate-application\/english-proficiency-requirement\/\" target=\"_blank\" rel=\"noreferrer noopener\">suitable&nbsp;level of proficiency<\/a>&nbsp;in the English language.<\/li>\n\n\n\n<li><strong>Official GMAT &amp; GRE scores.<\/strong><\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A minimum GMAT score of 500 total (Quantitative score of 36, Verbal score of 17 for international students).<\/li>\n\n\n\n<li>A minimum GRE score of 305 total (Quantitative score of 149, Verbal score of 142 for international students).<\/li>\n\n\n\n<li><a href=\"https:\/\/uwm.edu\/business\/students\/current\/graduate\/gmat-gre-waiver\/\">GMAT\/GRE Waiver Policy<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"a1\">Application process<\/h2>\n\n\n\n<p>You will need to submit the following to complete the <a href=\"https:\/\/admissions.uwm.edu\/register\/?id=442d088c-4d8a-4572-be4e-00a5267ed73b\" target=\"_blank\" rel=\"noreferrer noopener\">Graduate School&nbsp;application<\/a>:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Transcripts from every institution of higher learning attended will be needed. Unofficial transcripts can be uploaded at the time of application but official transcripts will be required upon acceptance. <\/li>\n\n\n\n<li>Submission of official GMAT or GRE scores must be sent directly from GMAC or ETS.<br>\u2013 GMAT CODE: <strong>1896<\/strong><br>\u2013 GRE CODE:&nbsp;<strong>Institution Code 1473, Dept. Code 4204<\/strong><\/li>\n\n\n\n<li>&nbsp;An updated resume.<\/li>\n\n\n\n<li>Statement of Purpose (1 to 2 pages on why you would like to earn your degree at the Lubar College of Business and your plans after graduation.)<\/li>\n\n\n\n<li>One or two Letter(s) of Recommendation are preferred but not required.<\/li>\n\n\n\n<li>In addition to the items listed above, international students must supply the following:<br>\u2013&nbsp; All foreign institutional transcripts from any institution of higher learning attended.<br>\u2013&nbsp; Applicants whose native language is not English, or who have not earned a degree in the United States, must submit TOEFL scores directly from ETS.<\/li>\n\n\n\n<li>Submit the $75.00 application fee.<\/li>\n<\/ol>\n\n\n\n<p><strong>Priority application deadlines are as follows but may be subject to change:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>For any Fall semester: July 15th in the same calendar year<\/li>\n\n\n\n<li>For any Spring semester: November 15th in the same calendar year<\/li>\n\n\n\n<li>For any Summer semester: April 15th in the same calendar year.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"a2\">Tuition Information<\/h2>\n\n\n\n<p>Please visit the following website for the most up-to-date<a href=\"https:\/\/uwm.edu\/onestop\/finances\/estimating-your-costs\/tuition\/\">&nbsp;tuition information<\/a>&nbsp;based on the semester you will attend, and to review the Business Masters Fee schedule.<\/p>\n<\/div>\n<\/div><\/div>\n\n<\/div>\n\n\n\n<div id=\"details-sidebar\" class=\"uwm-l-col uwm-l-col--4 uwm-l-offset--1\">\n\n\n<div class=\"uwm-l-buttons--full\">\n<a class=\"uwm-c-button uwm-c-button--full uwm-u-mb-20\" href=\"https:\/\/catalog.uwm.edu\/\" target=\"_blank\" rel=\"noreferrer noopener\">Academic Catalog<\/a>\n<\/div>\n\n\n\n\n\n<div class=\"uwm-l-buttons--full\">\n<a class=\"uwm-c-button uwm-c-button--full uwm-u-mb-20\" href=\"https:\/\/catalog.uwm.edu\/course-search\/\" target=\"_blank\" rel=\"noreferrer noopener\">Schedule of Classes<\/a>\n<\/div>\n\n\n\n    <button\n        data-modal-prefix-class=\"uwm-p\"\n        data-modal-content-id=\"uwm-modal-tqhpst\"\n        data-modal-title=\"\"\n        data-modal-close-text=\"Close\"\n        data-modal-close-title=\"Close\"\n        aria-haspopup=\"dialog\"\n        aria-controls=\"uwm-modal-tqhpst\"\n        class=\"uwm-p-modal--launch uwm-c-button uwm-c-button--full uwm-u-mb-20\"\n    >All Academic Resources<\/button>\n\n    \n\n<div id=\"uwm-modal-tqhpst\" class=\"hidden\"><div class=\"content_block\" id=\"custom_post_widget-17500\">\n<div class=\"uwm-l-row uwm-l-row--6\">\n<div class=\"uwm-l-col\">\n<ul class=\"wp-block-list uwm-c-link--dark-no-underline uwm-c-list--cleanlist\">\n<li><a href=\"https:\/\/uwm.edu\/business\/students\/advising-graduate\/\">Academic Advising &#8211; Graduate <\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/uwm.edu\/business\/students\/advising-undergraduate\/\">Academic Advising &#8211; Undergraduate<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/catalog.uwm.edu\/programs\/#filter=.filter_45\">Academic Catalog<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/uwm.edu\/business\/academic-programs\/\">Academic Programs<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"uwm-l-col uwm-u-border-desktop--left\">\n<ul class=\"wp-block-list uwm-c-link--dark-no-underline uwm-c-list--cleanlist\">\n<li><a href=\"https:\/\/uwm.edu\/business\/students\/career\/graduate-career-advising\/\">Career Advising &#8211; Graduate<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/uwm.edu\/business\/students\/career\/undergraduate-career-advising\/\">Career Advising &#8211; Undergraduate<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/uwm.edu\/business\/students\/future\/graduate\/\">Future Students &#8211; Graduate<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/uwm.edu\/business\/students\/future\/undergraduate\/\">Future Students &#8211; Undergraduate<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"uwm-l-col uwm-u-border-desktop--left\">\n<ul class=\"wp-block-list uwm-c-link--dark-no-underline uwm-c-list--cleanlist\">\n<li><a href=\"https:\/\/uwm.edu\/business-undergrad-advising\/\">MyLubar Advising Resources &#8211; Undergraduate<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/uwm.edu\/business-graduate-advising\/\">MyLubar Advising Resources &#8211; Graduate<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/uwm.edu\/business\/students\/future\/transfer\/\">Transfer Students<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/uwm.edu\/business\/students\/tutoring\/\" data-type=\"link\" data-id=\"https:\/\/uwm.edu\/business\/students\/tutoring\/\">Tutoring Center<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n\n\n\n\n    <div class=\"uwm-p-card uwm-p-card--color-head uwm-u-mt-40\">\n        <div class=\"uwm-p-card--title\">Contact<\/div>\n        <div class=\"uwm-p-card--body\">\n            <div class=\"uwm-p-card--content\">\n                <strong>Graduate Student Services<\/strong><br>Lubar Hall N251<br>414-251-5252<br><a href=\"mailto:mba-ms@uwm.edu\">mba-ms@uwm.edu<\/a>            <\/div>\n        <\/div>\n    <\/div>\n\n<\/div>\n<\/div>\n\n    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