{"id":16488,"date":"2025-02-10T15:20:41","date_gmt":"2025-02-10T21:20:41","guid":{"rendered":"https:\/\/uwm.edu\/business\/?post_type=program&#038;p=16488"},"modified":"2026-03-09T11:34:24","modified_gmt":"2026-03-09T16:34:24","slug":"general-business-online","status":"publish","type":"program","link":"https:\/\/uwm.edu\/business\/academic-programs\/general-business-online\/","title":{"rendered":"General Business, Online"},"content":{"rendered":"\n\n<div id=\"primary\" class=\"content-area\">\n\t<div id=\"main\" class=\"site-main\">\n\t\t\n\n<section id=\"program-intro\" class=\"uwm-u-pt-80 uwm-u-pb-40\">\n    <div class=\"uwm-l-container--base\">\n        \n\n<div class=\"uwm-l-row\">\n<div id=\"intro-main\" class=\"uwm-l-col\">\n<header class=\"page-header\">\n    <h1 class=\"entry-title heading-separator\">\n        General Business, Online                    <div class=\"program-degree size-h3 uwm-u-mt-20\">BBA<\/div>\n            <\/h1>\n<\/header>\n  \n\n\n\n\n<p class=\"lead-in\">Your path to becoming a business professional starts here. The Lubar College of Business at the University of Wisconsin-Milwaukee offers an online Bachelor of Business Administration (BBA) in General Business that prepares you for a wide range of careers. From entrepreneurship to corporate management, you&#8217;ll get a solid foundation in business principles and practices.<\/p>\n\n\n\n<p class=\"default\">Explore various areas of business and sharpen the skills employers seek: critical thinking, problem-solving and effective communication. With only two required courses, you can customize your general business major with elective courses that match your interests.<\/p>\n\n\n\n<p><strong>Start Dates:<\/strong>&nbsp;Fall, Spring or Summer<br><strong>Cost per Credit:<\/strong>&nbsp;$400 (Total cost: $48,000*)<br><strong>Credit Hours:<\/strong>&nbsp;120 (24 credits in major)<\/p>\n\n\n\n<p><em>*Total cost will vary based on the number of credits transferred into 51ÁÔÆæ.<\/em><\/p>\n\n\n    <div id=\"program-details-jump\">\n        <a class=\"uwm-c-button uwm-c-button--s\" href=\"#program-details\" rel=\"\">Jump to Program Details <i class=\"uwm-u-pl-10 fa-solid fa-arrow-down\"><\/i><\/a>\n    <\/div>\n\n    \n\n\n    <div class=\"uwm-l-row uwm-u-mt-50\">\n                    <div class=\"uwm-l-col\">\n                <h2 class=\"size-h6 uwm-u-my-10 uwm-u-pt-10 uwm-u-border--top\">Program Type<\/h2>\n                <p class=\"size-h4 uwm-u-mt-0\">\n                    <strong>Major<\/strong>\n                <\/p>\n            <\/div>\n        \n                    <div class=\"uwm-l-col uwm-l-offset--2\">\n                <h2 class=\"size-h6 uwm-u-my-10 uwm-u-pt-10 uwm-u-border--top\">Program Format<\/h2>\n                <p class=\"size-h4 uwm-u-mt-0\">\n                    <strong>Online<\/strong>\n                <\/p>\n            <\/div>\n            <\/div>\n\n<\/div>\n\n\n\n<div id=\"intro-sidebar\" class=\"uwm-l-col uwm-l-col--4 uwm-l-offset--1\">\n\n        <div class=\"uwm-mini-rfi uwm-p-card uwm-p-card--gold uwm-p-card--shadow\">\n            <div class=\"uwm-p-card--body\">\n                <div class=\"uwm-p-card--content\">\n                    <div class=\"uwm-p-card--title\">Request Information<\/div>\n                    <div id='form_66c9f7d7-5e5f-490f-8a48-37941519bf76'>Loading&#8230;<\/div>                <\/div>\n            <\/div>\n        <\/div>\n        \n\n<div class=\"uwm-u-flex uwm-u-flex--wrap uwm-u-flex--left uwm-u-mt-40\">\n<a class=\"uwm-c-button uwm-c-button--outline uwm-u-mr-20 uwm-u-mb-20\" href=\"https:\/\/uwm.edu\/apply\" rel=\"\">Apply Now<\/a>\n\n\n\n<a class=\"uwm-c-button uwm-c-button--outline uwm-u-mr-20 uwm-u-mb-20\" href=\"https:\/\/uwm.edu\/cost-aid\" rel=\"\">Cost<\/a>\n<\/div>\n\n<script async='async' src='https:\/\/admissions.uwm.edu\/register\/?id=66c9f7d7-5e5f-490f-8a48-37941519bf76&amp;output=embed&amp;div=form_66c9f7d7-5e5f-490f-8a48-37941519bf76'>\/**\/<\/script>\n\n<\/div>\n<\/div>\n\n    <\/div>\n<\/section>\n\n\n\n\n\t    <section id=\"program-highlights\" class=\"uwm-u-py-80 uwm-bg-gray-dark\">\n        <div class=\"uwm-l-container--base\">\n        \n\n<div id=\"program-highlights-content-image\" class=\"uwm-l-row\">\n<div class=\"uwm-l-col\">\n\n<h2 class=\"wp-block-heading heading-separator-short\" id=\"h-why-study-general-business-at-uwm\"><strong>Why Study General Business at 51ÁÔÆæ?<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Choose to focus your study on two or three business competency areas.<\/li>\n\n\n\n<li>Apply classroom knowledge to real scenarios and build your professional network through general business internships in Milwaukee or your local area.&nbsp;<\/li>\n\n\n\n<li>Gain a solid grounding in business principles to help start or change your career.<\/li>\n\n\n\n<li>Learn from experienced professors who teach both online and in-person courses. Our faculty&#8217;s real-world insights ensure you&#8217;re ready for the challenges of the business environment.<\/li>\n<\/ul>\n\n<\/div>\n\n\n\n<div class=\"uwm-l-col uwm-l-col--6 uwm-l-offset--1\">    <figure class=\"default\">\n                    <img decoding=\"async\" \n                class=\"wp-image-17249\" \n                src=\"https:\/\/uwm.edu\/business\/wp-content\/uploads\/sites\/554\/2025\/02\/general-business-online-laptop-with-icons.jpg\" \n                alt=\"Laptop computer with many graphic icons overlaying it\" \n            \/>\n                    <\/figure>\n<\/div>\n<\/div>\n\n        <\/div>\n    <\/section>\n\n\n\n\n<section id=\"program-details\" class=\"uwm-u-py-80\">\n    <div class=\"uwm-l-container--base\">\n        \n\n<div class=\"uwm-l-row\">\n<div id=\"details-main\" class=\"uwm-l-col\">\n\n<div class=\"uwm-p-tabs\" data-tabs-prefix-class=\"uwm-p-tabs\"><ul class=\"uwm-p-tablist\" data-hx=\"h2\"><li class=\"uwm-p-tablist--item\"><a href=\"#tab-p46n-financial-aid-paying-for-your-education\" class=\"uwm-p-tablist--link\">Financial Aid &amp; Paying for Your Education<\/a><\/li><li class=\"uwm-p-tablist--item\"><a href=\"#tab-p46n-admissions\" class=\"uwm-p-tablist--link\">Admissions<\/a><\/li><li class=\"uwm-p-tablist--item\"><a href=\"#tab-p46n-curriculum\" class=\"uwm-p-tablist--link\">Curriculum<\/a><\/li><li class=\"uwm-p-tablist--item\"><a href=\"#tab-p46n-careers\" class=\"uwm-p-tablist--link\">Careers<\/a><\/li><\/ul><div class=\"uwm-p-tabcontent\">\n<div id=\"tab-p46n-financial-aid-paying-for-your-education\" class=\"uwm-p-tabcontent--pane\">\n<p>It&#8217;s important to explore all of the financial aid options available to you at 51ÁÔÆæ. Our Student Financial Services team can guide you through the process and help you understand potential ways to fund your online general business degree.<\/p>\n\n\n\n<div class=\"uwm-u-flex uwm-u-flex--wrap uwm-u-flex--left\">\n<a class=\"uwm-c-button uwm-u-mr-20 uwm-u-mb-20\" href=\"https:\/\/uwm.edu\/finances\/\" rel=\"\">Student Financial Services<\/a>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-scholarships\">Scholarships<\/h2>\n\n\n\n<p>Lubar College of Business proudly invests over $2 million each year in scholarships. Review merit- and need-based opportunities you may be eligible for as a prospective business and 51ÁÔÆæ student.<br>Scholarship opportunities may increase with academic standing. <a href=\"https:\/\/uwm.academicworks.com\/users\/sign_in\">Explore the Panther Scholarship Portal<\/a> regularly as you make progress on your degree.<\/p>\n\n\n\n<div class=\"uwm-u-flex uwm-u-flex--wrap uwm-u-flex--left\">\n<a class=\"uwm-c-button uwm-u-mr-20 uwm-u-mb-20\" href=\"https:\/\/uwm.edu\/business\/students\/scholarships\/\" rel=\"\">Lubar College of Business Scholarships<\/a>\n\n\n\n<a class=\"uwm-c-button uwm-u-mr-20 uwm-u-mb-20\" href=\"https:\/\/uwm.edu\/finances\/scholarships\/\" rel=\"\">51ÁÔÆæ Scholarships<\/a>\n<\/div>\n<\/div>\n\n\n\n<div id=\"tab-p46n-admissions\" class=\"uwm-p-tabcontent--pane\">\n<p>Start your journey toward a general business degree. For admission consideration, you must meet <a href=\"https:\/\/uwm.edu\/undergrad-admission\/apply\/\">51ÁÔÆæ\u2019s general admissions requirements<\/a>.<\/p>\n\n\n\n<div class=\"uwm-u-flex uwm-u-flex--wrap uwm-u-flex--left\">\n<a class=\"uwm-c-button uwm-u-mr-20 uwm-u-mb-20\" href=\"https:\/\/uwm.edu\/online\/admission\/\" rel=\"\">Online Admissions Requirements<\/a>\n<\/div>\n<\/div>\n\n\n\n<div id=\"tab-p46n-curriculum\" class=\"uwm-p-tabcontent--pane\">\n<p>As a general business major, you&#8217;ll gain expertise across multiple business areas through foundation courses and electives. This comprehensive approach sets you apart in the job market.<\/p>\n\n\n\n<p>To take upper-level business courses, you must meet the advancement to major requirements to ensure you&#8217;re prepared for continued study.<\/p>\n\n\n\n<div class=\"uwm-u-flex uwm-u-flex--wrap uwm-u-flex--left\">\n<a class=\"uwm-c-button uwm-u-mr-20 uwm-u-mb-20\" href=\"https:\/\/catalog.uwm.edu\/business\/general-business-bba\/#requirementstext\" rel=\"\">General Business Requirements<\/a>\n\n\n\n<a class=\"uwm-c-button uwm-u-mr-20 uwm-u-mb-20\" href=\"https:\/\/uwm.edu\/business-undergrad-advising\/undergraduate-advising\/program-plans\/\" rel=\"\">MyLubar Resources<\/a>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-courses\">Courses<\/h2>\n\n\n\n<p>The online general business curriculum includes only two required courses, giving you the flexibility to choose your remaining courses from the approved elective areas. Choose from Finance, Marketing, and Supply Chain and Operations management. You can either focus on two areas by taking three courses in each, or gain a broader view across all three areas by completing two courses in each for a total of 6 courses, 18 credits.<\/p>\n\n\n\n<p>A minimum of 12 of the 24 credits within the general business major must be completed with BUS ADM courses.<\/p>\n\n\n\n<div class=\"uwm-p-accordion\" data-accordion-prefix-classes=\"uwm\" data-accordion-cool-selectors=\"1\"><button class=\"uwm-p-accordion--toggle-button size-p-md\">Expand All<\/button>\n<div class=\"uwm-p-accordion--header\">Required Courses<\/div><div class=\"uwm-p-accordion--panel\"><div class=\"uwm-p-accordion--panel-inner uwm-u-clear\">\n<ul class=\"wp-block-list\">\n<li>BUS ADM 393: Business Ethics, Social Responsibility and Sustainability \u2013 online Fall<\/li>\n\n\n\n<li>BUS ADM 446: Leadership and Team Building \u2013 online Spring<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"uwm-p-accordion--header\">Finance<\/div><div class=\"uwm-p-accordion--panel\"><div class=\"uwm-p-accordion--panel-inner uwm-u-clear\">\n<ul class=\"wp-block-list\">\n<li>BUS ADM 305: Personal Investing and Financial Planning \u2013 online Fall &amp; Spring<\/li>\n\n\n\n<li>BUS ADM 450: Intermediate Finance \u2013 online Fall &amp; Spring<\/li>\n\n\n\n<li>BUS ADM 455: Financial Institutions \u2013 online Spring<\/li>\n\n\n\n<li>BUS ADM 456: International Financial Management \u2013 online Fall &amp; Spring<\/li>\n\n\n\n<li>BUS ADM 458: Venture Finance \u2013 online Fall &amp; Spring<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"uwm-p-accordion--header\">Marketing<\/div><div class=\"uwm-p-accordion--panel\"><div class=\"uwm-p-accordion--panel-inner uwm-u-clear\">\n<ul class=\"wp-block-list\">\n<li>BUS ADM 461: Consumer Behavior \u2013 online Fall &amp; Spring<\/li>\n\n\n\n<li>BUS ADM 462: Marketing Research<\/li>\n\n\n\n<li>BUS ADM 463: Marketing Management \u2013 online Fall &amp; Spring<\/li>\n\n\n\n<li>BUS ADM 465: International Marketing* \u2013 online Spring &amp; Summer<\/li>\n<\/ul>\n\n\n\n<p>*If BUS ADM 465 is selected to meet the International Business requirement (see General Business Requirements), you must choose a different marketing elective to complete the major.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"uwm-p-accordion--header\">Supply Chain and Operations Management<\/div><div class=\"uwm-p-accordion--panel\"><div class=\"uwm-p-accordion--panel-inner uwm-u-clear\">\n<ul class=\"wp-block-list\">\n<li>BUS ADM 476: Logistics and Transportation Management \u2013 online Fall &amp; Spring<\/li>\n\n\n\n<li>BUS ADM 477: Purchasing and Supply Management \u2013 online Fall &amp; Spring<\/li>\n\n\n\n<li>BUS ADM 478: Supply Chain Analytics \u2013 online Fall &amp; Spring<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div id=\"tab-p46n-careers\" class=\"uwm-p-tabcontent--pane\">\n<p>You&#8217;ll have the experience to succeed in various positions across industries with a BBA in general business from 51ÁÔÆæ. At the same time, you\u2019ll know how to apply basic problem-solving, critical thinking and communication skills employers desire.&nbsp;<\/p>\n\n\n\n<p>We encourage you to work closely with your Lubar College advisor to develop a personalized plan for securing an internship or post-graduate job.&nbsp;<\/p>\n\n\n\n<p>Students who graduate with a BBA in general business are prepared for careers as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Administrative Services Managers<\/li>\n\n\n\n<li>Business Operations Specialists<\/li>\n\n\n\n<li>Construction Managers<\/li>\n\n\n\n<li>Cost Estimators<\/li>\n\n\n\n<li>Facilities Managers<\/li>\n\n\n\n<li>General and Operations Managers<\/li>\n\n\n\n<li>Industrial Production Managers<\/li>\n\n\n\n<li>Management Analysts<\/li>\n\n\n\n<li>Meeting, Convention and Event Planners<\/li>\n\n\n\n<li>Project Management Specialists<\/li>\n\n\n\n<li>Sales Managers<\/li>\n\n\n\n<li>Social and Community Service Managers<\/li>\n\n\n\n<li>Transportation, Storage and Distribution Managers<\/li>\n<\/ul>\n\n\n\n<p>Source: Lightcast<\/p>\n<\/div>\n<\/div><\/div>\n\n<\/div>\n\n\n\n<div id=\"details-sidebar\" class=\"uwm-l-col uwm-l-col--4 uwm-l-offset--1\">\n\n\n<div class=\"uwm-l-buttons--full\">\n<a class=\"uwm-c-button uwm-c-button--full uwm-u-mb-20\" href=\"https:\/\/catalog.uwm.edu\/business\/general-business-bba\/\" rel=\"\">Academic Catalog<\/a>\n<\/div>\n\n\n\n\n\n<div class=\"uwm-l-buttons--full\">\n<a class=\"uwm-c-button uwm-c-button--full uwm-u-mb-20\" href=\"https:\/\/catalog.uwm.edu\/course-search\/?srcdb=999999&amp;subject=BUS%20ADM&amp;career=UGRD\" rel=\"\">Schedule of Classes<\/a>\n<\/div>\n\n\n\n    <button\n        data-modal-prefix-class=\"uwm-p\"\n        data-modal-content-id=\"uwm-modal-tqhpst\"\n        data-modal-title=\"\"\n        data-modal-close-text=\"Close\"\n        data-modal-close-title=\"Close\"\n        aria-haspopup=\"dialog\"\n        aria-controls=\"uwm-modal-tqhpst\"\n        class=\"uwm-p-modal--launch uwm-c-button uwm-c-button--full uwm-u-mb-20\"\n    >All Academic Resources<\/button>\n\n    \n\n<div id=\"uwm-modal-tqhpst\" class=\"hidden\"><div class=\"content_block\" id=\"custom_post_widget-17500\">\n<div class=\"uwm-l-row uwm-l-row--6\">\n<div class=\"uwm-l-col\">\n<ul class=\"wp-block-list uwm-c-link--dark-no-underline uwm-c-list--cleanlist\">\n<li><a href=\"https:\/\/uwm.edu\/business\/students\/advising-graduate\/\">Academic Advising &#8211; Graduate <\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/uwm.edu\/business\/students\/advising-undergraduate\/\">Academic Advising &#8211; Undergraduate<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/catalog.uwm.edu\/programs\/#filter=.filter_45\">Academic Catalog<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/uwm.edu\/business\/academic-programs\/\">Academic Programs<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"uwm-l-col uwm-u-border-desktop--left\">\n<ul class=\"wp-block-list uwm-c-link--dark-no-underline uwm-c-list--cleanlist\">\n<li><a href=\"https:\/\/uwm.edu\/business\/students\/career\/graduate-career-advising\/\">Career Advising &#8211; Graduate<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/uwm.edu\/business\/students\/career\/undergraduate-career-advising\/\">Career Advising &#8211; Undergraduate<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/uwm.edu\/business\/students\/future\/graduate\/\">Future Students &#8211; Graduate<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/uwm.edu\/business\/students\/future\/undergraduate\/\">Future Students &#8211; Undergraduate<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"uwm-l-col uwm-u-border-desktop--left\">\n<ul class=\"wp-block-list uwm-c-link--dark-no-underline uwm-c-list--cleanlist\">\n<li><a href=\"https:\/\/uwm.edu\/business-undergrad-advising\/\">MyLubar Advising Resources &#8211; Undergraduate<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/uwm.edu\/business-graduate-advising\/\">MyLubar Advising Resources &#8211; Graduate<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/uwm.edu\/business\/students\/future\/transfer\/\">Transfer Students<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/uwm.edu\/business\/students\/current\/undergraduate\/tutoring\/\" data-type=\"link\" data-id=\"https:\/\/uwm.edu\/business\/students\/current\/undergraduate\/tutoring\/\">Tutoring Center<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n\n<\/div>\n<\/div>\n\n    <\/div>\n<\/section>\n\n\n\t<\/div>\n<\/div>\n\n\n","protected":false},"author":19861,"parent":0,"template":"","meta":{"_uwm_academics_program_template":"page","_uwm_academics_program_navigation":[],"uwm_academics_program_card_image_id":17282,"uwm_academics_program_banner_image_id":0,"uwm_academics_program_sort_title":"","uwm_academics_program_external_url":"","uwm_academics_program_jump_details_btn":true,"_uwm_academics_program_exclude_from_programs_archive_page":false,"_uwm_academics_program_exclude_from_programs_block":false,"_uwm_academics_program_exclude_from_department_page":false,"footnotes":"","uwm_wg_additional_authors":[]},"program_group":[],"program_tag":[],"program_type":[8],"program_format":[16],"program_department":[],"class_list":["post-16488","program","type-program","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Lubar College of Business<\/title>\n<meta name=\"description\" content=\"Earn an online BBA in general business from the University of Wisconsin-Milwaukee. Customize your degree and develop critical skills for versatile careers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uwm.edu\/business\/academic-programs\/general-business-online\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"General Business, Online\" \/>\n<meta property=\"og:description\" content=\"Earn an online BBA in general business from the University of Wisconsin-Milwaukee. 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