  {"id":16116,"date":"2024-12-19T16:22:05","date_gmt":"2024-12-19T22:22:05","guid":{"rendered":"https:\/\/uwm.edu\/business\/?p=16116"},"modified":"2026-03-16T10:56:44","modified_gmt":"2026-03-16T15:56:44","slug":"sharing-the-shared-rides-through-double-auctions","status":"publish","type":"post","link":"https:\/\/uwm.edu\/business\/sharing-the-shared-rides-through-double-auctions\/","title":{"rendered":"Sharing the Shared Rides Through Double Auctions"},"content":{"rendered":"\n<p>In the hustle and bustle of modern urban transportation, multi-party carpooling emerges as an innovative trend taking the streets by storm. Imagine a system where you don\u2019t just share a ride with one friend, but with a whole group of strangers heading in the same direction. It\u2019s like a party on wheels that promises to reduce traffic congestion, save money, and expand social networks. However, like any party, organizing it can be quite a challenge.<\/p>\n\n\n\n<p>Research by our faculty, <strong>Dr. Xiaohang Yue<\/strong>, together with Dr. Hao Yu and Dr. Min Huang from Northeastern University in China, dives into the intricacies of multi-party carpooling operations, making it not just a good idea, but a great one.<\/p>\n\n\n\n<p>The issue they tackle is the matching and pricing conundrum in the presence of information asymmetry and decentralized decision-making. Given the voluntary participation nature and the early development stage of multi-party carpooling, the willingness to pay of riders and the opportunity costs of drivers are highly personalized and unpredictable in the absence of a stable market price. Additionally, looser regulation leads to a decentralized decision-making scenario, where the strategic behaviors of self-interested agents can violate the platform\u2019s centralized solutions and incur the price of anarchy.<\/p>\n\n\n\n<p>Dr. Yue\u2019s innovative solution involves auctions. They use double auctions to determine who rides with whom and how much they will pay and receive. It&#8217;s like a high-stakes game show where the prizes are shared rides, sponsored by drivers, with allocation and prices based on the bids of all participants and the game rules specified by the platform.<\/p>\n\n\n\n<p>While auctions might seem complicated, Dr. Yue\u2019s work simplifies them. They&#8217;ve designed a double auction system that&#8217;s strategy-proof and individually rational, meaning participants can just bid what they truly believe is worth without mind games, ensuring they get the best deal. Furthermore, the auction system is budget-balanced and asymptotically efficient, ensuring that the platform doesn&#8217;t incur costs and rides are allocated efficiently in a large economy, as if the information were complete.<\/p>\n\n\n\n<p>Dr. Yue\u2019s research also accommodates key features of multi-party carpooling. It incorporates personalized carpooling constraints, crucial due to the closer interactions with strangers. It also integrates frustration-based promotion to prioritize matching proactively and provide differentiated rate subsidies based on riders&#8217; waiting times and operational flexibility, enabling the platform to adjust operational objectives as needed. These features are embedded in the auction mechanisms, allowing for variable operational objectives by adjusting the strength of frustration-based promotion.<\/p>\n\n\n\n<p>Practically, Dr. Yue\u2019s work provides powerful decision support tools for the platform, outperforming counterparts from both practice and literature concerning efficiency and service responsiveness. It also sheds light on choosing alternative mechanisms in response to varying market conditions and the platform\u2019s operational orientations, serving as a practical guide for better market navigation.<\/p>\n\n\n\n<p>So, the next time you&#8217;re stuck in traffic, thinking about the environment, your wallet, and the friends you haven&#8217;t made yet, remember this work. It figures out how to make carpooling not just a way to get around, but a way to get ahead. The research is a roadmap for a smarter, greener, and more social way to navigate the symbiotic carpooling network.<\/p>\n\n\n\n<p>This research is featured in <strong><em>Production and Operations Management<\/em><\/strong>, \u201cSharing the Shared Rides: Multi-Party Carpooling Supported Strategy-Proof Double Auctions,\u201d Hao Yu, Min Huang, and <a href=\"https:\/\/uwm.edu\/business\/people\/yue-xiaohang\/\"><strong>Xiaohang Yue<\/strong><\/a>.<br><br><em>Photo and story courtesy of Dr. Xiaohang Yue.<\/em><\/p>\n\n\n\n<hr class=\"has-alpha-channel-opacity\" \/>\n\n\n\n<p><a id=\"_msocom_1\"><\/a><\/p>\n\n\n\n<figure class=\"uwm-c-table uwm-c-table--stripe\"><table><tbody><tr><td><em><strong>Research@Lubar<\/strong>&nbsp;Faculty scholarship in the Lubar College of Business spans the business fields and beyond through both theoretical and applied research that is published in leading journals.&nbsp; Here are some of our faculty\u2019s most recent publications:<\/em><\/td><\/tr><tr><td><strong>Litigation and Information Effects on Private Sales of Securities<\/strong><br><em>ScienceDirect<\/em><br>Authors: Onur Bayar,&nbsp;<a href=\"https:\/\/uwm.edu\/business\/people\/floros-ioannis-yianni\/\"><strong>Ioannis V. Floros<\/strong><\/a>,&nbsp;Yini Liu, Juan Mao<\/td><\/tr><tr><td><strong>Ontology-Based Intelligent Interface Personalization for Protection Against Phishing Attacks<\/strong><br><em>Information Systems Research<\/em><br>Authors: <strong><a href=\"https:\/\/uwm.edu\/business\/people\/zahedi-fatemeh\/\">Fatemeh Mariam Zahedi<\/a><\/strong>,&nbsp;Yan Chen,&nbsp;<strong><a href=\"https:\/\/uwm.edu\/business\/people\/zhao-huimin\/\">Huimin Zhao<\/a><\/strong> <\/td><\/tr><tr><td><a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0001879124001039?via%3Dihub\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Give it Your All or Hardly Give? The Role of Mentors\u2019 Beliefs About Prot\u00e9g\u00e9 Advancement Potential and Gender on Mentoring Relationships<\/strong><\/a>.<br><em>Journal of Vocational Behavior<\/em><br>Authors: <strong><a href=\"https:\/\/uwm.edu\/business\/directory\/ragins-belle-rose\/\" type=\"link\" id=\"https:\/\/uwm.edu\/business\/directory\/ragins-belle-rose\/\">Belle Rose Ragins<\/a><\/strong>, Changya&nbsp;Hu,&nbsp;Sheng&nbsp;Wang,&nbsp;Jui-Chieh&nbsp;Huang&nbsp;<\/td><\/tr><tr><td><strong>Authenticity Lessons from the Craft Beer Industry<\/strong><br><em>Entrepreneur &amp; Innovation Exchange<\/em><br>Authors:\u00a0<strong><a href=\"https:\/\/uwm.edu\/business\/directory\/dobrev-stanislav-d\/\" type=\"link\" id=\"https:\/\/uwm.edu\/business\/directory\/dobrev-stanislav-d\/\">Stanislav Dobrev<\/a><\/strong>\u00a0&amp; Cameron Verhaal\u00a0<\/td><\/tr><tr><td><strong><a href=\"https:\/\/uwm.edu\/business\/research\/recent-publications\/\">Click here<\/a><\/strong>&nbsp;to see more faculty research<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the hustle and bustle of modern urban transportation, multi-party carpooling emerges as an innovative trend taking the streets by storm. Imagine a system where you don\u2019t just share a ride with one friend, but with a whole group of &hellip;<\/p>\n","protected":false},"author":3012,"featured_media":16117,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","uwm_wg_additional_authors":[]},"categories":[39,62,22],"tags":[],"class_list":["post-16116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-research","category-spotlight"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Lubar College of Business<\/title>\n<meta name=\"description\" content=\"In the world of finance, companies are constantly faced with decisions that involve balancing risk, competition, and growth. One such decision revolves around equity financing, where businesses must choose how and when to raise money by selling shares. This choice may seem straightforward, but it\u2019s more complicated than it appears.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uwm.edu\/business\/sharing-the-shared-rides-through-double-auctions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sharing the Shared Rides Through Double Auctions\" \/>\n<meta property=\"og:description\" content=\"In the world of finance, companies are constantly faced with decisions that involve balancing risk, competition, and growth. One such decision revolves around equity financing, where businesses must choose how and when to raise money by selling shares. This choice may seem straightforward, but it\u2019s more complicated than it appears.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/uwm.edu\/business\/sharing-the-shared-rides-through-double-auctions\/\" \/>\n<meta property=\"og:site_name\" content=\"Lubar College of Business\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-19T22:22:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-16T15:56:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/uwm.edu\/business\/wp-content\/uploads\/sites\/554\/2024\/12\/Xiaohang-Yue_Car_750x500.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"625\" \/>\n\t<meta property=\"og:image:height\" content=\"417\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"helaine@uwm.edu\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"helaine@uwm.edu\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/uwm.edu\\\/business\\\/sharing-the-shared-rides-through-double-auctions\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/uwm.edu\\\/business\\\/sharing-the-shared-rides-through-double-auctions\\\/\"},\"author\":{\"name\":\"helaine@uwm.edu\",\"@id\":\"https:\\\/\\\/uwm.edu\\\/business\\\/#\\\/schema\\\/person\\\/b290015a81dd966a26a6dda7b21370f8\"},\"headline\":\"Sharing the Shared Rides Through Double Auctions\",\"datePublished\":\"2024-12-19T22:22:05+00:00\",\"dateModified\":\"2026-03-16T15:56:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/uwm.edu\\\/business\\\/sharing-the-shared-rides-through-double-auctions\\\/\"},\"wordCount\":725,\"publisher\":{\"@id\":\"https:\\\/\\\/uwm.edu\\\/business\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/uwm.edu\\\/business\\\/sharing-the-shared-rides-through-double-auctions\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/uwm.edu\\\/business\\\/wp-content\\\/uploads\\\/sites\\\/554\\\/2024\\\/12\\\/Xiaohang-Yue_Car_750x500.jpg\",\"articleSection\":[\"News\",\"Research\",\"Spotlight\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/uwm.edu\\\/business\\\/sharing-the-shared-rides-through-double-auctions\\\/\",\"url\":\"https:\\\/\\\/uwm.edu\\\/business\\\/sharing-the-shared-rides-through-double-auctions\\\/\",\"name\":\"Sharing the Shared Rides Through Double Auctions - Lubar College of Business\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/uwm.edu\\\/business\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/uwm.edu\\\/business\\\/sharing-the-shared-rides-through-double-auctions\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/uwm.edu\\\/business\\\/sharing-the-shared-rides-through-double-auctions\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/uwm.edu\\\/business\\\/wp-content\\\/uploads\\\/sites\\\/554\\\/2024\\\/12\\\/Xiaohang-Yue_Car_750x500.jpg\",\"datePublished\":\"2024-12-19T22:22:05+00:00\",\"dateModified\":\"2026-03-16T15:56:44+00:00\",\"description\":\"In the world of finance, companies are constantly faced with decisions that involve balancing risk, competition, and growth. One such decision revolves around equity financing, where businesses must choose how and when to raise money by selling shares. This choice may seem straightforward, but it\u2019s more complicated than it appears.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/uwm.edu\\\/business\\\/sharing-the-shared-rides-through-double-auctions\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/uwm.edu\\\/business\\\/sharing-the-shared-rides-through-double-auctions\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/uwm.edu\\\/business\\\/sharing-the-shared-rides-through-double-auctions\\\/#primaryimage\",\"url\":\"https:\\\/\\\/uwm.edu\\\/business\\\/wp-content\\\/uploads\\\/sites\\\/554\\\/2024\\\/12\\\/Xiaohang-Yue_Car_750x500.jpg\",\"contentUrl\":\"https:\\\/\\\/uwm.edu\\\/business\\\/wp-content\\\/uploads\\\/sites\\\/554\\\/2024\\\/12\\\/Xiaohang-Yue_Car_750x500.jpg\",\"width\":625,\"height\":417,\"caption\":\"Xiaohang Yue in car\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/uwm.edu\\\/business\\\/sharing-the-shared-rides-through-double-auctions\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/uwm.edu\\\/business\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sharing the Shared Rides Through Double Auctions\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/uwm.edu\\\/business\\\/#website\",\"url\":\"https:\\\/\\\/uwm.edu\\\/business\\\/\",\"name\":\"Lubar College of Business\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/uwm.edu\\\/business\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/uwm.edu\\\/business\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/uwm.edu\\\/business\\\/#organization\",\"name\":\"University of Wisconsin - Milwaukee\",\"url\":\"https:\\\/\\\/uwm.edu\\\/business\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/uwm.edu\\\/business\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/uwm.edu\\\/business\\\/wp-content\\\/uploads\\\/sites\\\/554\\\/2020\\\/11\\\/uwm-seo-logo.jpg\",\"contentUrl\":\"https:\\\/\\\/uwm.edu\\\/business\\\/wp-content\\\/uploads\\\/sites\\\/554\\\/2020\\\/11\\\/uwm-seo-logo.jpg\",\"width\":225,\"height\":224,\"caption\":\"University of Wisconsin - Milwaukee\"},\"image\":{\"@id\":\"https:\\\/\\\/uwm.edu\\\/business\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/uwm.edu\\\/business\\\/#\\\/schema\\\/person\\\/b290015a81dd966a26a6dda7b21370f8\",\"name\":\"helaine@uwm.edu\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3a475dc1210c244749b67d34761c71a2a190eee43fb113c13611d162fb49b4e0?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3a475dc1210c244749b67d34761c71a2a190eee43fb113c13611d162fb49b4e0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3a475dc1210c244749b67d34761c71a2a190eee43fb113c13611d162fb49b4e0?s=96&d=mm&r=g\",\"caption\":\"helaine@uwm.edu\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Lubar College of Business","description":"In the world of finance, companies are constantly faced with decisions that involve balancing risk, competition, and growth. One such decision revolves around equity financing, where businesses must choose how and when to raise money by selling shares. This choice may seem straightforward, but it\u2019s more complicated than it appears.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/uwm.edu\/business\/sharing-the-shared-rides-through-double-auctions\/","og_locale":"en_US","og_type":"article","og_title":"Sharing the Shared Rides Through Double Auctions","og_description":"In the world of finance, companies are constantly faced with decisions that involve balancing risk, competition, and growth. One such decision revolves around equity financing, where businesses must choose how and when to raise money by selling shares. This choice may seem straightforward, but it\u2019s more complicated than it appears.","og_url":"https:\/\/uwm.edu\/business\/sharing-the-shared-rides-through-double-auctions\/","og_site_name":"Lubar College of Business","article_published_time":"2024-12-19T22:22:05+00:00","article_modified_time":"2026-03-16T15:56:44+00:00","og_image":[{"width":625,"height":417,"url":"https:\/\/uwm.edu\/business\/wp-content\/uploads\/sites\/554\/2024\/12\/Xiaohang-Yue_Car_750x500.jpg","type":"image\/jpeg"}],"author":"helaine@uwm.edu","twitter_card":"summary_large_image","twitter_misc":{"Written by":"helaine@uwm.edu","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/uwm.edu\/business\/sharing-the-shared-rides-through-double-auctions\/#article","isPartOf":{"@id":"https:\/\/uwm.edu\/business\/sharing-the-shared-rides-through-double-auctions\/"},"author":{"name":"helaine@uwm.edu","@id":"https:\/\/uwm.edu\/business\/#\/schema\/person\/b290015a81dd966a26a6dda7b21370f8"},"headline":"Sharing the Shared Rides Through Double Auctions","datePublished":"2024-12-19T22:22:05+00:00","dateModified":"2026-03-16T15:56:44+00:00","mainEntityOfPage":{"@id":"https:\/\/uwm.edu\/business\/sharing-the-shared-rides-through-double-auctions\/"},"wordCount":725,"publisher":{"@id":"https:\/\/uwm.edu\/business\/#organization"},"image":{"@id":"https:\/\/uwm.edu\/business\/sharing-the-shared-rides-through-double-auctions\/#primaryimage"},"thumbnailUrl":"https:\/\/uwm.edu\/business\/wp-content\/uploads\/sites\/554\/2024\/12\/Xiaohang-Yue_Car_750x500.jpg","articleSection":["News","Research","Spotlight"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/uwm.edu\/business\/sharing-the-shared-rides-through-double-auctions\/","url":"https:\/\/uwm.edu\/business\/sharing-the-shared-rides-through-double-auctions\/","name":"Sharing the Shared Rides Through Double Auctions - Lubar College of Business","isPartOf":{"@id":"https:\/\/uwm.edu\/business\/#website"},"primaryImageOfPage":{"@id":"https:\/\/uwm.edu\/business\/sharing-the-shared-rides-through-double-auctions\/#primaryimage"},"image":{"@id":"https:\/\/uwm.edu\/business\/sharing-the-shared-rides-through-double-auctions\/#primaryimage"},"thumbnailUrl":"https:\/\/uwm.edu\/business\/wp-content\/uploads\/sites\/554\/2024\/12\/Xiaohang-Yue_Car_750x500.jpg","datePublished":"2024-12-19T22:22:05+00:00","dateModified":"2026-03-16T15:56:44+00:00","description":"In the world of finance, companies are constantly faced with decisions that involve balancing risk, competition, and growth. One such decision revolves around equity financing, where businesses must choose how and when to raise money by selling shares. This choice may seem straightforward, but it\u2019s more complicated than it appears.","breadcrumb":{"@id":"https:\/\/uwm.edu\/business\/sharing-the-shared-rides-through-double-auctions\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/uwm.edu\/business\/sharing-the-shared-rides-through-double-auctions\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/uwm.edu\/business\/sharing-the-shared-rides-through-double-auctions\/#primaryimage","url":"https:\/\/uwm.edu\/business\/wp-content\/uploads\/sites\/554\/2024\/12\/Xiaohang-Yue_Car_750x500.jpg","contentUrl":"https:\/\/uwm.edu\/business\/wp-content\/uploads\/sites\/554\/2024\/12\/Xiaohang-Yue_Car_750x500.jpg","width":625,"height":417,"caption":"Xiaohang Yue in car"},{"@type":"BreadcrumbList","@id":"https:\/\/uwm.edu\/business\/sharing-the-shared-rides-through-double-auctions\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/uwm.edu\/business\/"},{"@type":"ListItem","position":2,"name":"Sharing the Shared Rides Through Double Auctions"}]},{"@type":"WebSite","@id":"https:\/\/uwm.edu\/business\/#website","url":"https:\/\/uwm.edu\/business\/","name":"Lubar College of Business","description":"","publisher":{"@id":"https:\/\/uwm.edu\/business\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/uwm.edu\/business\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/uwm.edu\/business\/#organization","name":"University of Wisconsin - Milwaukee","url":"https:\/\/uwm.edu\/business\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/uwm.edu\/business\/#\/schema\/logo\/image\/","url":"https:\/\/uwm.edu\/business\/wp-content\/uploads\/sites\/554\/2020\/11\/uwm-seo-logo.jpg","contentUrl":"https:\/\/uwm.edu\/business\/wp-content\/uploads\/sites\/554\/2020\/11\/uwm-seo-logo.jpg","width":225,"height":224,"caption":"University of Wisconsin - Milwaukee"},"image":{"@id":"https:\/\/uwm.edu\/business\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/uwm.edu\/business\/#\/schema\/person\/b290015a81dd966a26a6dda7b21370f8","name":"helaine@uwm.edu","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3a475dc1210c244749b67d34761c71a2a190eee43fb113c13611d162fb49b4e0?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3a475dc1210c244749b67d34761c71a2a190eee43fb113c13611d162fb49b4e0?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3a475dc1210c244749b67d34761c71a2a190eee43fb113c13611d162fb49b4e0?s=96&d=mm&r=g","caption":"helaine@uwm.edu"}}]}},"meta_fields":{"feat_img_video":[""],"feat_img_gallery":[""],"feat_img_caption":["feat-img-caption-on"],"breadcrumbs_display":["breadcrumbs-on"],"otp_nav_display":["otp-on-mobile"],"post_layout":["post-layout-theme"],"_yoast_wpseo_primary_category":["62"],"_yoast_wpseo_estimated-reading-time-minutes":[""],"_yoast_wpseo_wordproof_timestamp":[""],"_yoast_wpseo_metadesc":["In the world of finance, companies are constantly faced with decisions that involve balancing risk, competition, and growth. One such decision revolves around equity financing, where businesses must choose how and when to raise money by selling shares. This choice may seem straightforward, but it\u2019s more complicated than it appears."],"_yoast_wpseo_focuskeywords":[""],"_yoast_wpseo_keywordsynonyms":[""],"_yoast_indexnow_last_ping":["1773676605"],"_thumbnail_id":["16117"],"_dp_original":["15793"],"_edit_lock":["1773676606:82"],"_edit_last":["82"],"_uwm_wg_content_review_log":["a:1:{i:0;a:5:{s:11:\"reviewer_id\";i:0;s:6:\"status\";s:5:\"reset\";s:10:\"entry_date\";s:19:\"2026-03-01 02:11:37\";s:16:\"priority_content\";s:0:\"\";s:4:\"note\";s:43:\"Content review reset at start of new cycle.\";}}"]},"_links":{"self":[{"href":"https:\/\/uwm.edu\/business\/wp-json\/wp\/v2\/posts\/16116","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/uwm.edu\/business\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/uwm.edu\/business\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/uwm.edu\/business\/wp-json\/wp\/v2\/users\/3012"}],"replies":[{"embeddable":true,"href":"https:\/\/uwm.edu\/business\/wp-json\/wp\/v2\/comments?post=16116"}],"version-history":[{"count":6,"href":"https:\/\/uwm.edu\/business\/wp-json\/wp\/v2\/posts\/16116\/revisions"}],"predecessor-version":[{"id":19596,"href":"https:\/\/uwm.edu\/business\/wp-json\/wp\/v2\/posts\/16116\/revisions\/19596"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/uwm.edu\/business\/wp-json\/wp\/v2\/media\/16117"}],"wp:attachment":[{"href":"https:\/\/uwm.edu\/business\/wp-json\/wp\/v2\/media?parent=16116"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/uwm.edu\/business\/wp-json\/wp\/v2\/categories?post=16116"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/uwm.edu\/business\/wp-json\/wp\/v2\/tags?post=16116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}