{"id":3787,"date":"2021-07-16T15:25:43","date_gmt":"2021-07-16T20:25:43","guid":{"rendered":"https:\/\/uwm.edu\/business\/?page_id=3787"},"modified":"2022-10-08T16:03:52","modified_gmt":"2022-10-08T21:03:52","slug":"featured-research","status":"publish","type":"page","link":"https:\/\/uwm.edu\/business\/research\/featured-research\/","title":{"rendered":"Featured Research"},"content":{"rendered":"<ul class=\"uwm-p-posts uwm-c-list--cleanlist uwm-l-grid uwm-l-grid--3\"><li><figure class=\"post-image\"><a href=\"https:\/\/uwm.edu\/business\/what-beer-diapers-and-ai-reveal-about-the-future-of-sales-forecasting\/\" aria-hidden=\"true\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"500\" src=\"https:\/\/uwm.edu\/business\/wp-content\/uploads\/sites\/554\/2026\/03\/H.Zhao_TJs_750x500.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"Man with glasses in front of a grocery store display\" srcset=\"https:\/\/uwm.edu\/business\/wp-content\/uploads\/sites\/554\/2026\/03\/H.Zhao_TJs_750x500.jpg 750w, https:\/\/uwm.edu\/business\/wp-content\/uploads\/sites\/554\/2026\/03\/H.Zhao_TJs_750x500-300x200.jpg 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/a><\/figure><div class=\"post-content\"><a class=\"post-title\" href=\"https:\/\/uwm.edu\/business\/what-beer-diapers-and-ai-reveal-about-the-future-of-sales-forecasting\/\">What Beer, Diapers, and AI Reveal About the Future of Sales Forecasting<\/a><div class=\"post-excerpt\">When companies try to predict product sales, they often look at one product at a time. But according to new research co-authored by Huimin Zhao1, that approach can miss a much bigger story about how customers actually shop. Zhao, a &hellip; <\/div><\/div><\/li>\n<li><figure class=\"post-image\"><a href=\"https:\/\/uwm.edu\/business\/student-research-second-chances-in-the-c-suite-what-happens-when-ceos-come-back\/\" aria-hidden=\"true\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"500\" src=\"https:\/\/uwm.edu\/business\/wp-content\/uploads\/sites\/554\/2026\/03\/Hyunji-Lee_750x500.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"Photo of woman with long dark hair in front of two computer screens\" srcset=\"https:\/\/uwm.edu\/business\/wp-content\/uploads\/sites\/554\/2026\/03\/Hyunji-Lee_750x500.jpg 750w, https:\/\/uwm.edu\/business\/wp-content\/uploads\/sites\/554\/2026\/03\/Hyunji-Lee_750x500-300x200.jpg 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/a><\/figure><div class=\"post-content\"><a class=\"post-title\" href=\"https:\/\/uwm.edu\/business\/student-research-second-chances-in-the-c-suite-what-happens-when-ceos-come-back\/\">Student Research: Second Chances in the C-Suite &#8211; What Happens When CEOs Come Back?<\/a><div class=\"post-excerpt\">Doctoral student Hyunji Lee is exploring a timely question in today\u2019s business climate: When leaders fall from grace, should they get a second chance? In her job market paper, \u201cWhen Leaders Return: How Executive Reappointments Shape Firm Performance,\u201d Lee examines &hellip; <\/div><\/div><\/li>\n<li><figure class=\"post-image\"><a href=\"https:\/\/uwm.edu\/business\/why-reviews-ratings-and-timing-matter-more-than-you-think\/\" aria-hidden=\"true\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"728\" height=\"486\" src=\"https:\/\/uwm.edu\/business\/wp-content\/uploads\/sites\/554\/2025\/12\/Dawei-Jen-teaching_750x500.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"Man at lectern near a presentation screen\" srcset=\"https:\/\/uwm.edu\/business\/wp-content\/uploads\/sites\/554\/2025\/12\/Dawei-Jen-teaching_750x500.jpg 728w, https:\/\/uwm.edu\/business\/wp-content\/uploads\/sites\/554\/2025\/12\/Dawei-Jen-teaching_750x500-300x200.jpg 300w\" sizes=\"auto, (max-width: 728px) 100vw, 728px\" \/><\/a><\/figure><div class=\"post-content\"><a class=\"post-title\" href=\"https:\/\/uwm.edu\/business\/why-reviews-ratings-and-timing-matter-more-than-you-think\/\">Why Reviews, Ratings and Timing Matter More Than You Think<\/a><div class=\"post-excerpt\">When you buy something online, you are rarely the first person to do so. Reviews, ratings and social media posts from earlier buyers all shape how confident you feel about clicking \u201cadd to cart.\u201d That chain reaction is the focus &hellip; <\/div><\/div><\/li>\n<li><figure class=\"post-image\"><a href=\"https:\/\/uwm.edu\/business\/student-research-how-corporate-messages-influence-trust-in-uncertain-times\/\" aria-hidden=\"true\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"500\" src=\"https:\/\/uwm.edu\/business\/wp-content\/uploads\/sites\/554\/2025\/12\/Penny.Shabestari_AMA_750x500.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"Woman standing in front of a large blue sign\" srcset=\"https:\/\/uwm.edu\/business\/wp-content\/uploads\/sites\/554\/2025\/12\/Penny.Shabestari_AMA_750x500.jpg 750w, https:\/\/uwm.edu\/business\/wp-content\/uploads\/sites\/554\/2025\/12\/Penny.Shabestari_AMA_750x500-300x200.jpg 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/a><\/figure><div class=\"post-content\"><a class=\"post-title\" href=\"https:\/\/uwm.edu\/business\/student-research-how-corporate-messages-influence-trust-in-uncertain-times\/\">Student Research: How Corporate Messages Influence Trust in Uncertain Times<\/a><div class=\"post-excerpt\">Doctoral student Pouneh \u201cPenny\u201d Sadeghi studies a question that affects more people than they might realize. When companies speak to the public during moments of uncertainty, how do investors, customers, and communities respond? Penny is a graduate assistant and instructor &hellip; <\/div><\/div><\/li>\n<li><figure class=\"post-image\"><a href=\"https:\/\/uwm.edu\/business\/how-labor-laws-abroad-shape-u-s-business-strategies\/\" aria-hidden=\"true\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"500\" src=\"https:\/\/uwm.edu\/business\/wp-content\/uploads\/sites\/554\/2025\/06\/G.Sertios_750x500.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"Giorgo Sertsios, Sheldon B. Lubar Associate Professor of Finance\" srcset=\"https:\/\/uwm.edu\/business\/wp-content\/uploads\/sites\/554\/2025\/06\/G.Sertios_750x500.jpg 750w, https:\/\/uwm.edu\/business\/wp-content\/uploads\/sites\/554\/2025\/06\/G.Sertios_750x500-300x200.jpg 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/a><\/figure><div class=\"post-content\"><a class=\"post-title\" href=\"https:\/\/uwm.edu\/business\/how-labor-laws-abroad-shape-u-s-business-strategies\/\">How Labor Laws Abroad Shape U.S. Business Strategies<\/a><div class=\"post-excerpt\">In today\u2019s global economy, it\u2019s common for U.S. companies to run factories, partner with suppliers or hire employees overseas. But what happens when labor laws in those countries change? New research co-authored by Giorgo Sertsios, Sheldon B. Lubar Associate Professor &hellip; <\/div><\/div><\/li>\n<li><figure class=\"post-image\"><a href=\"https:\/\/uwm.edu\/business\/how-do-auditors-react-to-being-inspected\/\" aria-hidden=\"true\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"500\" src=\"https:\/\/uwm.edu\/business\/wp-content\/uploads\/sites\/554\/2025\/03\/A.Tegeler_750x500.jpeg\" class=\"attachment-full size-full wp-post-image\" alt=\"Assistant Professor Amy Tegeler talking with Lubar College students\" srcset=\"https:\/\/uwm.edu\/business\/wp-content\/uploads\/sites\/554\/2025\/03\/A.Tegeler_750x500.jpeg 750w, https:\/\/uwm.edu\/business\/wp-content\/uploads\/sites\/554\/2025\/03\/A.Tegeler_750x500-300x200.jpeg 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/a><\/figure><div class=\"post-content\"><a class=\"post-title\" href=\"https:\/\/uwm.edu\/business\/how-do-auditors-react-to-being-inspected\/\">How Do Auditors React to Being Inspected?<\/a><div class=\"post-excerpt\">Auditors are used to examining financial statements, but what happens when the auditors themselves are audited? That\u2019s the focus of research by Dr. Amy Tegeler, assistant professor of accounting at the Lubar College of Business, along with her co-authors Dr. &hellip; <\/div><\/div><\/li>\n<li><figure class=\"post-image\"><a href=\"https:\/\/uwm.edu\/business\/sharing-the-shared-rides-through-double-auctions\/\" aria-hidden=\"true\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"625\" height=\"417\" src=\"https:\/\/uwm.edu\/business\/wp-content\/uploads\/sites\/554\/2024\/12\/Xiaohang-Yue_Car_750x500.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"Xiaohang Yue in car\" srcset=\"https:\/\/uwm.edu\/business\/wp-content\/uploads\/sites\/554\/2024\/12\/Xiaohang-Yue_Car_750x500.jpg 625w, https:\/\/uwm.edu\/business\/wp-content\/uploads\/sites\/554\/2024\/12\/Xiaohang-Yue_Car_750x500-300x200.jpg 300w\" sizes=\"auto, (max-width: 625px) 100vw, 625px\" \/><\/a><\/figure><div class=\"post-content\"><a class=\"post-title\" href=\"https:\/\/uwm.edu\/business\/sharing-the-shared-rides-through-double-auctions\/\">Sharing the Shared Rides Through Double Auctions<\/a><div class=\"post-excerpt\">In the hustle and bustle of modern urban transportation, multi-party carpooling emerges as an innovative trend taking the streets by storm. Imagine a system where you don\u2019t just share a ride with one friend, but with a whole group of &hellip; <\/div><\/div><\/li>\n<li><figure class=\"post-image\"><a href=\"https:\/\/uwm.edu\/business\/navigating-the-trade-offs-proprietary-costs-and-equity-financing\/\" aria-hidden=\"true\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"500\" src=\"https:\/\/uwm.edu\/business\/wp-content\/uploads\/sites\/554\/2024\/10\/Floros-Yianni_0802copy.gif\" class=\"attachment-full size-full wp-post-image\" alt=\"Yianni Floros\" \/><\/a><\/figure><div class=\"post-content\"><a class=\"post-title\" href=\"https:\/\/uwm.edu\/business\/navigating-the-trade-offs-proprietary-costs-and-equity-financing\/\">Navigating the Trade-Offs: Proprietary Costs and Equity Financing<\/a><div class=\"post-excerpt\">In the world of finance, companies are constantly faced with decisions that involve balancing risk, competition, and growth. One such decision revolves around equity financing, where businesses must choose how and when to raise money by selling shares. This choice &hellip; <\/div><\/div><\/li>\n<li><figure class=\"post-image\"><a href=\"https:\/\/uwm.edu\/business\/stable-anchors-and-dynamic-evolution-a-paradox-theory-of-career-identity-maintenance-and-change\/\" aria-hidden=\"true\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"500\" src=\"https:\/\/uwm.edu\/business\/wp-content\/uploads\/sites\/554\/2024\/03\/Keimei-750x500-1.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"Keimei Sugiyama\" srcset=\"https:\/\/uwm.edu\/business\/wp-content\/uploads\/sites\/554\/2024\/03\/Keimei-750x500-1.jpg 750w, https:\/\/uwm.edu\/business\/wp-content\/uploads\/sites\/554\/2024\/03\/Keimei-750x500-1-300x200.jpg 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/a><\/figure><div class=\"post-content\"><a class=\"post-title\" href=\"https:\/\/uwm.edu\/business\/stable-anchors-and-dynamic-evolution-a-paradox-theory-of-career-identity-maintenance-and-change\/\">Stable Anchors and Dynamic Evolution: A Paradox Theory of Career Identity Maintenance and Change<\/a><div class=\"post-excerpt\">We typically assume that changes in employment or profession trigger shifts to who we think we are in relation to our career\u2014in other words, our career identity. Indeed, if we were to constantly question our career identity, we could end &hellip; <\/div><\/div><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"","protected":false},"author":171,"featured_media":0,"parent":143,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":"","uwm_wg_additional_authors":[]},"class_list":["post-3787","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Lubar College of Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uwm.edu\/business\/research\/featured-research\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Featured Research\" \/>\n<meta property=\"og:url\" content=\"https:\/\/uwm.edu\/business\/research\/featured-research\/\" \/>\n<meta property=\"og:site_name\" content=\"Lubar College of Business\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-08T21:03:52+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/uwm.edu\\\/business\\\/research\\\/featured-research\\\/\",\"url\":\"https:\\\/\\\/uwm.edu\\\/business\\\/research\\\/featured-research\\\/\",\"name\":\"Featured Research - 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