{"id":143,"date":"2021-03-12T10:00:10","date_gmt":"2021-03-12T16:00:10","guid":{"rendered":"https:\/\/uwm.edu\/business\/?page_id=143"},"modified":"2026-01-12T09:55:06","modified_gmt":"2026-01-12T15:55:06","slug":"research","status":"publish","type":"page","link":"https:\/\/uwm.edu\/business\/research\/","title":{"rendered":"Research at Lubar"},"content":{"rendered":"\n<section class=\"uwm-u-pb-80 uwm-u-pt-0\"><div class=\"uwm-l-container--base uwm-l-container--overflow-hidden\">\n<div class=\"uwm-l-row uwm-u-mb-80\">\n<div class=\"uwm-l-col\">\n<p class=\"lead-in\">As leaders in the classroom as well as in management research, Lubar College of Business faculty combine applied research and theory with corporate experience and insight.<\/p>\n\n\n\n<p><em>The end results?<\/em>&nbsp;Knowledge that develops Lubar students into solid business professionals and managers. Classrooms that inspire and challenge. And new streams of thought that enhance research and practice.<\/p>\n\n\n\n<div class=\"uwm-u-flex uwm-u-flex--wrap uwm-u-flex--left uwm-u-mt-60\">\n<a class=\"uwm-c-button uwm-u-mr-20 uwm-u-mb-20\" href=\"https:\/\/uwm.edu\/business\/directory\/?_people_categories_facet=faculty\" rel=\"\">Find Faculty<\/a>\n\n\n\n<a class=\"uwm-c-button uwm-u-mr-20 uwm-u-mb-20\" href=\"https:\/\/uwm.edu\/business\/research\/recent-publications\/\" rel=\"\">View Recent Publications<\/a>\n\n\n\n<a class=\"uwm-c-button uwm-u-mr-20 uwm-u-mb-20\" href=\"https:\/\/uwm.edu\/business\/research\/centers-initiatives\/\" rel=\"\">View Centers &amp; Initiatives<\/a>\n<\/div>\n<\/div>\n\n\n\n<div class=\"uwm-l-col\">\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"has-css-opacity\" \/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-featured-research\">Featured Research<\/h2>\n\n\n<div class=\"uwm-p-posts uwm-c-list--cleanlist uwm-p-slider uwm-p-slider-card--container uwm-p-slider--arrows-outside uwm-p-slider--dots-outside\"><div class=\"uwm-p-slider--card\"><div class=\"uwm-p-slider--slide\"><div class=\"post-container\"><figure class=\"post-image\"><a href=\"https:\/\/uwm.edu\/business\/what-beer-diapers-and-ai-reveal-about-the-future-of-sales-forecasting\/\" aria-hidden=\"true\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"500\" src=\"https:\/\/uwm.edu\/business\/wp-content\/uploads\/sites\/554\/2026\/03\/H.Zhao_TJs_750x500.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"Man with glasses in front of a grocery store display\" srcset=\"https:\/\/uwm.edu\/business\/wp-content\/uploads\/sites\/554\/2026\/03\/H.Zhao_TJs_750x500.jpg 750w, https:\/\/uwm.edu\/business\/wp-content\/uploads\/sites\/554\/2026\/03\/H.Zhao_TJs_750x500-300x200.jpg 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/a><\/figure><div class=\"post-content\"><a class=\"post-title\" href=\"https:\/\/uwm.edu\/business\/what-beer-diapers-and-ai-reveal-about-the-future-of-sales-forecasting\/\">What Beer, Diapers, and AI Reveal About the Future of Sales Forecasting<\/a><div class=\"post-excerpt\">When companies try to predict product sales, they often look at one product at a time. But according to new research co-authored by Huimin Zhao1, that approach can miss a much bigger story about how customers actually shop. Zhao, a professor of Information Technology Management in the Lubar College of Business, studies how relationships among products influence sales. His recent research shows that forecasting improves when businesses move beyond the traditional idea that products are &hellip; <\/div><\/div><\/div><\/div>\n<div class=\"uwm-p-slider--slide\"><div class=\"post-container\"><figure class=\"post-image\"><a href=\"https:\/\/uwm.edu\/business\/student-research-second-chances-in-the-c-suite-what-happens-when-ceos-come-back\/\" aria-hidden=\"true\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"500\" src=\"https:\/\/uwm.edu\/business\/wp-content\/uploads\/sites\/554\/2026\/03\/Hyunji-Lee_750x500.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"Photo of woman with long dark hair in front of two computer screens\" srcset=\"https:\/\/uwm.edu\/business\/wp-content\/uploads\/sites\/554\/2026\/03\/Hyunji-Lee_750x500.jpg 750w, https:\/\/uwm.edu\/business\/wp-content\/uploads\/sites\/554\/2026\/03\/Hyunji-Lee_750x500-300x200.jpg 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/a><\/figure><div class=\"post-content\"><a class=\"post-title\" href=\"https:\/\/uwm.edu\/business\/student-research-second-chances-in-the-c-suite-what-happens-when-ceos-come-back\/\">Student Research: Second Chances in the C-Suite &#8211; What Happens When CEOs Come Back?<\/a><div class=\"post-excerpt\">Doctoral student Hyunji Lee is exploring a timely question in today\u2019s business climate: When leaders fall from grace, should they get a second chance? In her job market paper, \u201cWhen Leaders Return: How Executive Reappointments Shape Firm Performance,\u201d Lee examines what happens when senior executives return to leadership roles after stepping down due to legal sanctions. The issue goes beyond headlines. It touches on accountability, investor trust, and the real impact of leadership on company &hellip; <\/div><\/div><\/div><\/div>\n<div class=\"uwm-p-slider--slide\"><div class=\"post-container\"><figure class=\"post-image\"><a href=\"https:\/\/uwm.edu\/business\/why-reviews-ratings-and-timing-matter-more-than-you-think\/\" aria-hidden=\"true\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"728\" height=\"486\" src=\"https:\/\/uwm.edu\/business\/wp-content\/uploads\/sites\/554\/2025\/12\/Dawei-Jen-teaching_750x500.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"Man at lectern near a presentation screen\" srcset=\"https:\/\/uwm.edu\/business\/wp-content\/uploads\/sites\/554\/2025\/12\/Dawei-Jen-teaching_750x500.jpg 728w, https:\/\/uwm.edu\/business\/wp-content\/uploads\/sites\/554\/2025\/12\/Dawei-Jen-teaching_750x500-300x200.jpg 300w\" sizes=\"auto, (max-width: 728px) 100vw, 728px\" \/><\/a><\/figure><div class=\"post-content\"><a class=\"post-title\" href=\"https:\/\/uwm.edu\/business\/why-reviews-ratings-and-timing-matter-more-than-you-think\/\">Why Reviews, Ratings and Timing Matter More Than You Think<\/a><div class=\"post-excerpt\">When you buy something online, you are rarely the first person to do so. Reviews, ratings and social media posts from earlier buyers all shape how confident you feel about clicking \u201cadd to cart.\u201d That chain reaction is the focus of research by Dawei Jian, an assistant professor of supply chain, operations management and business statistics at the Lubar College of Business. \u201cEarly customers matter a lot,\u201d Jian said. \u201cTheir experiences don\u2019t just reflect demand. &hellip; <\/div><\/div><\/div><\/div>\n<div class=\"uwm-p-slider--slide\"><div class=\"post-container\"><figure class=\"post-image\"><a href=\"https:\/\/uwm.edu\/business\/student-research-how-corporate-messages-influence-trust-in-uncertain-times\/\" aria-hidden=\"true\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"500\" src=\"https:\/\/uwm.edu\/business\/wp-content\/uploads\/sites\/554\/2025\/12\/Penny.Shabestari_AMA_750x500.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"Woman standing in front of a large blue sign\" srcset=\"https:\/\/uwm.edu\/business\/wp-content\/uploads\/sites\/554\/2025\/12\/Penny.Shabestari_AMA_750x500.jpg 750w, https:\/\/uwm.edu\/business\/wp-content\/uploads\/sites\/554\/2025\/12\/Penny.Shabestari_AMA_750x500-300x200.jpg 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/a><\/figure><div class=\"post-content\"><a class=\"post-title\" href=\"https:\/\/uwm.edu\/business\/student-research-how-corporate-messages-influence-trust-in-uncertain-times\/\">Student Research: How Corporate Messages Influence Trust in Uncertain Times<\/a><div class=\"post-excerpt\">Doctoral student Pouneh \u201cPenny\u201d Sadeghi studies a question that affects more people than they might realize. When companies speak to the public during moments of uncertainty, how do investors, customers, and communities respond? Penny is a graduate assistant and instructor at the Lubar College whose research examines how corporate messages influence investor reactions and firm value. She looks at real-world events, including trade wars and company announcements about adopting generative artificial intelligence. Using market data, &hellip; <\/div><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"uwm-u-flex uwm-u-flex--wrap uwm-u-flex--center-x\">\n<a class=\"uwm-c-button uwm-u-mx-10 uwm-u-mb-20\" href=\"https:\/\/uwm.edu\/business\/research\/featured-research\/\" rel=\"\">See More Research Stories<\/a>\n<\/div>\n<\/div><\/section>\n\n\n\n<section class=\"uwm-bg-gray uwm-u-py-80\"><div class=\"uwm-l-container--base uwm-l-container--overflow-hidden\">\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-research-seminar-series\">Research Seminar Series<\/h2>\n\n\n\n<p class=\"has-text-align-left uwm-u-w-80 uwm-u-mx-auto default\">The Lubar College of Business Research Seminar Series is a lively forum for discussion of scholarly topics by faculty and doctoral students. Lubar faculty, PhD candidates, and invited guests present their current research for feedback and engaging dialogue.&nbsp;Members of the campus community and other interested visitors are welcome to attend.<\/p>\n\n\n\n<hr class=\"has-css-opacity uwm-c-hr--center-short\" \/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<p>There are no upcoming events.<\/p>\n\n\n\n<p class=\"has-text-align-center size-p-sm\"><strong><a class=\"uwm-c-link--arrow\" href=\"https:\/\/uwm.edu\/business\/events\/\">View All Lubar College Events<\/a><\/strong><\/p>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":11,"featured_media":0,"parent":0,"menu_order":7,"comment_status":"closed","ping_status":"closed","template":"templates\/full-width.php","meta":{"footnotes":"","uwm_wg_additional_authors":[]},"class_list":["post-143","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - 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