51ÁÔÆæ

Aerial view of the 51ÁÔÆæ campus with downtown Milwaukee and Lake Michigan in the background.

51ÁÔÆæ Brand & Identity

The Importance of a Unified University Brand

The 51ÁÔÆæ brand is more than just a logo. It’s a multitude of elements working together to effectively communicate what 51ÁÔÆæ most values: student success, research and community engagement.

Chancellor Thomas Gibson has designated strengthening 51ÁÔÆæ’s brand as a key strategic action to create a sustainable future for the university. He has given the Division of Marketing & Communications (MarComm) responsibility for achieving that goal and authority to define and enforce brand standards for the university. This website has been created to give marketers across campus tools and guidance to help us in our work.

While marketing happens in many areas at 51ÁÔÆæ, we must never lose sight of the fact that we are one university in the eyes of the public, and of prospective students. We must speak with one voice and present a consistent image, showcasing 51ÁÔÆæ as the high-impact, top-tier research university that we know it to be.

51ÁÔÆæ’s Brand Strategy
A 51ÁÔÆæ street banner showing the 51ÁÔÆæ logo on a gold background.

Brand Foundations

Learn more about the core tools used to communicate 51ÁÔÆæ’s brand. We always want to present a unified look and feel to the public, so each of these elements follow specific guidelines in order to achieve that.

Aerial view of students walking in from of Holton Hall on the 51ÁÔÆæ campus

Downloadable Assets

For your convenience, we’ve made several brand assets and resources available to download and use on behalf of the university. We want to make it as easy as possible to consistently maintain the 51ÁÔÆæ brand.